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Dans les années 50, Ray Kroc rencontre les frères McDonald qui tiennent un restaurant de burgers en Californie. Bluffé par leur concept, Ray leur propose de franchiser la marque et va s'en emparer pour bâtir l'empire que l'on connaît aujourd'hui.
http://www.premiere.fr/film/Le-Fondateur
Transcription
00:00Je sais ce que vous pensez.
00:02C'est un cinéma cinéma cinéma cinéma cinéma ?
00:04C'est un cinéma cinéma cinéma cinéma ?
00:07C'est construit un empire rapide avec 1,600 restaurants
00:11et une revenu annuelle de 700 millions d'euros ?
00:15Un mot.
00:17Persistence.
00:20Prince Castle Sales.
00:21Bonjour.
00:22Bonjour.
00:23Bonjour.
00:24C'est bon.
00:25C'est bon.
00:26C'est bon.
00:27Nous avons un ordre.
00:28Six mixers.
00:29To anyone in particular ?
00:30McDonald's.
00:31Care for a little tour ?
00:33We wanted something different.
00:35And that's when my brother here comes up with one of his brilliant ideas.
00:38Orders ready in 30 seconds, not 30 minutes.
00:41Unique.
00:42Original.
00:43There's nothing like this.
00:44Revolutionary.
00:45That's exactly what it is.
00:46Revolutionary.
00:47What is that ?
00:48The Golden Arches.
00:49It's a way to make the place stand out.
00:51Huh.
00:52There should be McDonald's everywhere.
00:53Franchise the damn thing.
00:54Mr. Croc.
00:55Franchise.
00:56Franchise.
00:57Franchise.
00:58McDonald's can be the new American church.
01:01And it ain't just open on Sundays, boys.
01:09How can we be almost out of capital ?
01:11Did you mortgage our home ?
01:13We could lose everything.
01:15I wanna renegotiate.
01:16My lousy deal.
01:17I can't.
01:18Can't or won't?
01:19Ray.
01:20What ?
01:21What you ought to be doing is owning the land upon which that burger is cooked.
01:26You're not in the burger business.
01:27You're in the real estate business.
01:30Franchise Realty Corporation.
01:32It's its own separate company, which puts it outside your purview.
01:36There's a wolf in the hen house.
01:37We let him in.
01:38When's enough gonna be enough for you ?
01:40Probably never.
01:41You are to stop this instant.
01:43I am through taking orders from you.
01:45You have a contract.
01:47Contracts are like hearts.
01:49They're made to be broken.
01:56Business is war.
01:57It's dog eat dog, rat eat rat.
01:59I wanna take the future.
02:00I wanna win.
02:03The brothers are your business partners.
02:04Make it go away.
02:05I don't care what it takes.
02:10That glorious name, McDonald's.
02:12I had to have it.
02:13You don't have it.
02:16You sure about that?
02:27We'll give it back again.
02:28The one that's everywhere is with me.
02:29I'm gonna run.
02:32According to my audience one of these two marxons is squ وال Cail!
02:35I don't think they're gonna run.
02:38I did it.
02:40I had to make.
02:41My husband daddy he spoke.
02:42There's a guy.
02:43He's walking out squ alright?
02:44That guy.
02:45I'm so I'm happy.
02:46I want to break, so he's관.
02:48Kindaous guy?
02:49That's right.
02:50From the menu the regions one the big eонious guy,
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