Kendrick Lamar and SZA’s “Luther” hits 7x platinum eligibility

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00:00Kendrick Lamar and SZA's Luthor hit seven times platinum eligibility.

00:05Their culture-shifting 2024-2025 smash hit Luthor just earned seven times platinum eligibility in the United States,

00:14further cementing its place as one of the most dominant releases of this era.

00:18The single, originally featured on Kendrick's Billboard 200-topping GNX album, became a mega-hit the moment it dropped,

00:25but its staying power has been truly remarkable.

00:28The track spent a jaw-dropping 13 straight weeks at number one on the Billboard Hot 100,

00:34a feat rarely achieved in today's competitive streaming landscape.

00:37The song is now seven times platinum, and after surpassing one million units sold,

00:42Luthor joins the ranks of songs like Sicko Mode, Old Town Road, and SZA's own Snooze when it comes to multi-platinum dominance.

00:51Part of what made Luthor blow up so fast is where it debuted, on Kendrick Lamar's critically acclaimed GNX album.

00:58The project shot straight to number one on the Billboard 200, marking yet another chart-topping release for K-Dot.

01:04The music video became a streaming monster, pulling tens of millions of views within days.

01:10From NBA arenas to NFL broadcasts to countless commercials, Luthor became the soundtrack of 2024.

01:16As if the single wasn't already massive enough, Kendrick Lamar and SZA took Luthor to the biggest stage in the world,

01:24the Super Bowl halftime show.

01:26Clips went viral, fan edits flooded timelines, and the performance sparked a fresh streaming surge for the track.

01:33Right after the Super Bowl, Kendrick and SZA launched their Grand National World Tour,

01:37which rolled through spring and summer and became one of the hottest tours on the planet.

01:41While both artists have headlined massive tours individually,

01:45seeing them share a bill for a full world tour was unprecedented.

01:49Kendrick and SZA's Luthor soared, thanks to their unmatched chemistry, universal themes,

01:55emotionally rich production, and a flawless rollout that included a prime album spot,

02:00a massive video, a Super Bowl moment, and a global tour, all reinforcing its timeless impact.

02:06As Luthor continues climbing beyond seven times platinum eligibility, one thing is clear.

02:12This isn't just a hit. It's a modern classic.