Ford Revs Up Europe Strategy With Renault Deal And New EV Push

Benzinga

Ford laid out a revamped Europe strategy focused on sharper branding, lower costs, and a wider mix of retail and commercial vehicles starting in 2028. A new partnership with Renault will speed EV development on the Ampere platform as Ford aims for a sustainably profitable European business.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Ford unveiled the next phase of its Europe strategy by sharpening its brand,

00:06cutting costs, and expanding both its retail and commercial lineups to build a sustainably

00:10profitable regional business, according to Benzinga. The automaker said it will launch

00:15affordable multi-energy cars and commercial vehicles starting in 2028 to give customers

00:21more options on the path to electrification. Ford announced a partnership with Renault to

00:26speed development, with Ford leading design on two EVs built on Renault's Ampere platform

00:30and both companies exploring joint commercial vehicle programs. The company said the collaboration

00:36pairs Renault's industrial scale with its own product focused to lower costs and accelerate

00:41time to market. Ford also said its partnerships with Renault, Volkswagen, and Ford Audison are

00:47essential to delivering competitive products and scale. For all things money, visit Benzinga.com.

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