00:00Hello, my name is Silvia Dos Santos and I am in charge of naming at Renault's global marketing department.
00:14We have just announced the upcoming launch of our latest generation SUV, the new Renault Duster, on the Indian market.
00:21And 13 years after the first Duster, our story continues with this name.
00:30You know, the name Duster and the Renault brand have a long history together.
00:34Indeed, the Renault Duster saga began with the first generation launched in India in 2012.
00:39It is an iconic vehicle that has had a profound impact on Renault's history in India.
00:44It is also an international success story, with more than 1.8 million vehicles already sold worldwide.
00:55At Renault, names have meaning. They tell stories.
00:58When you say Duster, you immediately think of long journeys, leisure and wide open spaces.
01:03And Duster fits into a naming strategy that evokes geography and the power of the elements.
01:08From a semantic point of view, the name Duster, taken from the English word dust,
01:13immediately conjures up the image of dust on the path our new vehicle might take.
01:18Today, the story of Renault Duster continues through Renault's international game plan, 2027.
01:28We are very proud to continue the Duster saga in India with the second generation of Renault Duster.
01:34A new adventure is beginning and it is in India that it truly comes to life.
01:38To truly appreciate how far Duster has come in India, we need to rewind to 2012, the moment it all began.
01:50You know, back in the day, sedans were there everywhere in India.
01:54And SUVs, not so much.
01:56In fact, only one out of ten cars was an SUV then.
02:00And honestly, most people didn't even use the word SUV.
02:03Then came Duster.
02:05And it didn't just launch, it defined the segment.
02:08It was bold, rugged and ready for anything like highways, hilltops or the narrowest lanes of your hometown.
02:15People looked at it and thought, this is something new.
02:19Duster wasn't an Indian name, but that didn't matter.
02:26Because it was easy to say, easy to remember and it just sounded perfect.
02:32That's rare and really powerful.
02:34Very quickly, Duster earned its meaning through reliability, ambition and everyday toughness we all respect.
02:42For many Indians, Duster was the first SUV they could actually dream of owning.
02:48It wasn't just a car, it was a statement.
02:51It stood for ambition, strength and pride.
02:55Everything Indians saw in themselves.
02:57That's how Duster didn't just enter the market, it created one.
03:02And that's the legacy it left behind.
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