Ice Spice ft. Tokischa – “Thootie” - video Dailymotion

Watch Ice Spice ft. Tokischa – “Thootie” - Rizzle on Dailymotion

Transcript

00:00Ice Spice featuring Tokisha Thuti

00:02Ice Spice returns with Thuti, a collab with Tokisha that blends playful New York drill and her raw edge.

00:10Teased for a week on social media, it arrives during one of Ice Spice's busiest, most strategically significant periods.

00:18Ice Spice strategically released Thuti after Baddy Baddy and Badguy to maintain momentum with her fast-moving audience.

00:24Bilingual or cross-regional collaborations like this leverage cultural and stylistic alignment,

00:29boosting algorithms and connecting overlapping young audiences.

00:33Collaborating on Lotto's Giat boosted Ice Spice's visibility,

00:36reflecting a strategy of using features, singles, soundtracks and social teasers to maintain sustained audience engagement.

00:43The hype for Thuti started with pre-release snippets on TikTok and Instagram using early audience reactions to fuel its launch,

00:50a strategy Ice Spice has employed since Munch Feelin' You.

00:53Ice Spice has a distinctive, playful sound with sharp beats designed for social media impact

01:00while maintaining her core style and experimenting with new collaborations.

01:05Tokisha, a bold Latin music artist, boosts her U.S. visibility by collaborating with Ice Spice

01:11as Latin genres gain global attention through artists like Rosalia, Bad Bunny and the Martinez Brothers.

01:16Soundtrack placements can expand audiences, provide lasting exposure, earn recurring royalties,

01:23and boost cultural relevance, especially with enduring franchises like Spongebob.

01:28Ice Spice's fall singles strategy leverages playlists and TikTok to stay visible, test sounds, engage algorithms,

01:36build her brand, and reach varied audiences.

01:39Ice Spice has teased new music, though it's unclear if it will be an album, EP, or singles.

01:44Her latest release, Thuti, continues her rise, keeping her active and prominent online.