00:00Now or Never, it's really a moment.
00:02It's not just my moment, it's everyone's moment.
00:04It's like, you either do it now or you never get to it.
00:07So when I made Now or Never, it was really like, damn, I really have to lock in.
00:10It's either I get this done now, or I never see where I could have been in the next couple
00:14of years, months, whatever it is.
00:26I wrote Now or Never in under two hours.
00:28So I was getting my hair done and I was really bored, I was getting tired.
00:31So I was just like, cool, take out my phone, started writing the lyrics.
00:35Before you know it, I had the hook, I had everything ready.
00:37This song wasn't recorded in a studio, I recorded it on BandLab at home.
00:41But Now or Never, the reception with that, the first ever video, actually took off in
00:45a day.
00:46It did like hundreds of thousands of views first day.
00:48I wasn't even used to it.
00:49I wasn't even used to numbers like that.
00:51I think it just resonated.
00:52You had the samples uplifting, the lyrics were uplifting.
00:54I felt like it was going to take off, but just not as quick as it did.
01:07I want it all.
01:09Just the drive and being able to tell myself that you can do it if you just put in the work.
01:14I've always been a firm believer that if you put a hundred percent into everything you
01:17want to do, you succeed a hundred percent of the time.
01:27Big fan of Roddy Ritz.
01:28My favorite song by Roddy Ritz is most definitely every season.
01:31I grew up listening to that.
01:33Down and Below, so many different songs by him.
01:35I listened to Roddy.
01:36How can I link this back to my lyrics and also make it mean something?
01:39So that's how I came up with that bar there.
01:45If you're an artist, you're giving someone something to really think about and take away
01:49from the music.
01:50I don't see music as just an audio form.
01:53It's kind of art.
01:54It's very subjective.
01:55People listen to different things.
01:57People appreciate different things.
01:58I want people to really appreciate me because I'm not just releasing music.
02:01I'm telling a story.
02:12I feel like I've got a lot more to offer and where I'm at right now, but it's only the
02:16start.
02:17So that's what I mean by I'm still charging.
02:19There's still a lot more that people haven't seen yet that's yet to come.
02:22There's been hundreds of sleepless nights.
02:32You can ask my mum this as well.
02:33Hundreds.
02:34My mum used to come in at four in the morning.
02:36She's like, why aren't you sleeping?
02:37I'm trying to record.
02:38I'm trying to write.
02:39Because one thing about me, I always write in the middle of the night when everyone's
02:43sleeping because that's when I get in my zone.
02:45No one's calling me to do the dishes.
02:47No one's hitting me up.
02:48You know what I mean?
02:49So it's like, I'd say hundreds of nights.
02:50Honestly.
02:51I can't even count on my fingers.
03:00The riskiest thing I did is taking a break.
03:02Taking my foot off the pedal when I felt like I could have really gone through the roof.
03:07Everyone needs breaks.
03:08Obviously, everyone needs it for your mental health and whatever.
03:10But at the position I was, it was just time to keep going.
03:14Consistency is always key.
03:22There's a lot of things that people rap about nowadays, but I always just want to keep it
03:27true to myself.
03:28So I put my pain into the music rather than doing things I shouldn't be doing.
03:31I put it into the art and I express myself through a different type of way.
03:42Funny enough, that lyric there actually came from one of my friends.
03:44So he said, ah, you're killing it.
03:46Next year, you're going to make it.
03:47And he told me this all the way back in, I don't even know, June or something.
03:50I said, hold on, bro.
03:51We're in June.
03:52The year is not over yet.
03:53What do you mean next year is my year?
03:54I held on to that and I said, you know what?
03:55I'm going to prove this guy.
03:56You know what I mean?
03:57That's my boy.
03:58But I said, you know what?
03:59I'm going to tell him that I can really do something this year.
04:03And it came to this.
04:06A lot of people have gotten this one part in the song completely wrong where I'm saying
04:11still came far because I put in the work.
04:13But a lot of people are getting it wrong and thinking I'm swearing.
04:16Maybe I'm saying the F word or anything like that.
04:18But now the song is fully clean.
04:20I'm going to say it on here now that I'm on Genius.
04:23Still came far because I put in the work.
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