Google’s biggest AI advantage is what it already knows about you

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00:00Google's biggest AI advantage is what it already knows about you.

00:04Google is once again peeking over the fence of the future,

00:07and according to Robbie Stein, VP of Product for Google Search,

00:11the company's biggest AI opportunity might be getting to know you.

00:15On the Limitless podcast, Stein explained that people increasingly ask Google's AI for advice,

00:20what to buy, how to plan things, and which choice makes the least chaos in life.

00:25These questions aren't about cold facts, they're about judgment.

00:28And judgment, Stein argues, gets better when the AI knows who it's talking to.

00:33Huge opportunity, he calls it.

00:35Privacy advocates might call it something else.

00:38Google's strategy? Connect more dots across your digital life.

00:43The company has been sprinkling Gemini, the artist formerly known as Bard,

00:46into everything from Gmail to Calendar to Drive.

00:49Now, with features like Gemini Deep Research,

00:52Google's AI can riff on your emails, documents, photos, location history, and even your browsing habits.

00:58The pitch? Ultra-personalized answers that understand what you actually like,

01:02instead of dumping generic best-seller lists on you.

01:05Of course, that's also how every dystopian show begins.

01:08Apple TV's Pluribus gets a shout-out here.

01:11Its omniscient AI others can cook your favorite dinner before you're hungry,

01:15impersonate people you trust, and generally behave like the world's most overbearing roommate.

01:19The protagonist calls it invasive.

01:22Google calls it the future of search.

01:24To its credit, Google insists users stay in control.

01:28You can pick which apps teach Gemini about you.

01:30And the privacy policy politely warns that human reviewers might see some of your data,

01:35so maybe don't feed Gemini your darkest secrets or legally questionable side quests.

01:40Still, the more Google centralizes personal data for helpfulness,

01:43the blurrier the line gets between assistant and surveillance sponge.

01:46Stein says Google plans to label personalized responses clearly and even imagines smart nudges,

01:53like pinging you when that product you've been stalking finally goes on sale.

01:57In Google's view, this always-there, always-you-aware AI is the real future of search.

02:03Whether it feels magical or mildly creepy will depend on how delicately Google balances usefulness with boundaries.

02:16Keep it all a lot of information,

02:18you will take advantage of paying attention to whether it's a fair or retail option.

02:20It's a fair, super adaptable.

02:23And or it may be a minority of light-ano,

02:24we cannot- weekly means to hide in the comments.

02:25Now we try to switch to the response for the fullweise.

02:28There can be違 TED is a variable% of the average storytelling approach,

02:34which is the very

02:39for the full formalized development.

02:40Er Kathy is lawyers who was absolutely prepared.

02:42And there areks that are generalized accelerating pendant,

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