Blue Ivy is feeling the power and helping her mom Beyoncé's song "My Power" reach new heights. Blue has taken over TikTok with her dance cameo on the Renaissance World Tour during the beat driven-track "My Power."
00:00Blue Ivy Carter is feeling the power and helping her mom Beyonce's song, My Power, reach new heights.
00:07Blue has taken over TikTok with her dance cameo on the Renaissance World Tour during the beat-driven track, My Power.
00:17The 11-year-old first made a surprise appearance at Beyonce's show on May 26th in Paris.
00:22Videos of Blue joining B and her dancers on stage quickly lit up social media.
00:26And as Blue has continued popping up on the tour, TikTok users have even started sharing videos of themselves doing the choreography, making it a serious viral moment.
00:35As a result, streams and sales of the 2019 Beyonce song are soaring.
00:40According to Luminate, which tracks music sales, streaming, and airplay, U.S. on-demand streaming for My Power jumped 190% the week after Blue's appearance, while digital sales for the track increased by 189.8%.
00:53The song performed even stronger globally.
00:55On-demand streaming increased by 218.2%, and digital sales were up by 212%.
01:02But it didn't stop there.
01:04The song earned even more attention the week after.
01:06On-demand streams from June 2nd through June 8th jumped 111.2% in the U.S. and 105.6% globally.
01:15And digital sales grew by 27.6% in the U.S. and 50.5% globally.
01:21On Spotify, My Power saw a 293% increase globally and jumped 124% in the U.S.
01:29Spotify's head of R&B told The Hollywood Reporter,
01:31It's a moment that continues to prove the power of live music and how that can aid in discovery on Spotify.
01:37My Power was originally released in 2019 on the album The Lion King The Gift.
01:42The song was brought to life a year later in the Emmy-winning Disney Plus musical film Black Is King.
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