00:00Blue Ivy Carter is feeling the power and helping her mom Beyonce's song, My Power, reach new heights.
00:07Blue has taken over TikTok with her dance cameo on the Renaissance World Tour during the beat-driven track, My Power.
00:17The 11-year-old first made a surprise appearance at Beyonce's show on May 26th in Paris.
00:22Videos of Blue joining B and her dancers on stage quickly lit up social media.
00:26And as Blue has continued popping up on the tour, TikTok users have even started sharing videos of themselves doing the choreography, making it a serious viral moment.
00:35As a result, streams and sales of the 2019 Beyonce song are soaring.
00:40According to Luminate, which tracks music sales, streaming, and airplay, U.S. on-demand streaming for My Power jumped 190% the week after Blue's appearance, while digital sales for the track increased by 189.8%.
00:53The song performed even stronger globally.
00:55On-demand streaming increased by 218.2%, and digital sales were up by 212%.
01:02But it didn't stop there.
01:04The song earned even more attention the week after.
01:06On-demand streams from June 2nd through June 8th jumped 111.2% in the U.S. and 105.6% globally.
01:15And digital sales grew by 27.6% in the U.S. and 50.5% globally.
01:21On Spotify, My Power saw a 293% increase globally and jumped 124% in the U.S.
01:29Spotify's head of R&B told The Hollywood Reporter,
01:31It's a moment that continues to prove the power of live music and how that can aid in discovery on Spotify.
01:37My Power was originally released in 2019 on the album The Lion King The Gift.
01:42The song was brought to life a year later in the Emmy-winning Disney Plus musical film Black Is King.
01:46For more on this story, head to THR.com.
01:53This is The Hollywood Reporter News.
Comments