TV Ratings: Chiefs-Jets NFL Game Drive Big Audience as Taylor Swift Makes Second Appearance | THR News Video - video Dailymotion

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The Chiefs, Jets and Taylor Swift drove big numbers for NBC on Sunday night. The network's 'Sunday Night Football', or as some were calling it, Swiftie Night Football, telecast of the Chiefs-Jets game scored its biggest audience of the season, averaging nearly 27 million viewers across all platforms. A spike in women viewers, possibly driven by superstar singer-songwriter Swift's presence at the game, helped drive the increases.

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00:00The Chiefs, Jets, and Taylor Swift drove big numbers for NBC on Sunday night.

00:05The network's Sunday Night Football, or as some were calling it,

00:08Swifty Night Football telecast of the Chiefs-Jets game scored its biggest audience of the season,

00:14averaging nearly 26.7 million viewers across all platforms. A spike in women viewers,

00:19possibly driven by superstar singer-songwriter Swift's presence at the game, helped drive the

00:24increase. Per NBC, viewing among girls 12-17 grew 53% Sunday over the first three Sunday night

00:30football broadcasts this season. Plus, viewing among women 18-24 was up 24%, and viewing among

00:37women over 35 was up 34%. This marked the second week in a row that Swift, who's been linked to

00:42Kansas City Chiefs tight end Travis Kelsey, attended a Chiefs game. NBC's cameras showed Swift in a box

00:48at MetLife Stadium in New Jersey as she took in the football game with her friends and fellow stars

00:53Blake Lively and Ryan Reynolds. The NBC telecast averaged 24.83 million viewers,

00:59a 19% improvement compared with the same week last year. The TV-only audience was NBC's best of the

01:05season, but the cross-platform viewership fell a little shy of the season opener's 27.5 million

01:10viewers. Streaming on Peacock, NBC Sports, and NFL digital platforms accounted for 1.85 million viewers,

01:17which NBC says is its largest streaming audience ever for a regular season Sunday NFL game.

01:23The cross-platform total is up 22% from the all-in tally a year ago.

01:27For more on this story, head to THR.com. This is The Hollywood Reporter News.

TV Ratings: Chiefs-Jets NFL Game Drive Big Audience as Taylor Swift Makes Second Appearance | THR News Video

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