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The power of Taylor Swift is no secret to the music industry, and of course, her Swifties, but this week the sports world got a taste of just what the superstar singer-songwriter can do. We're breaking down all the ways Swift's appearance at the Kansas City Chiefs and Chicago Bears game has impacted the world of sports.
Transcript
00:00The power of Taylor Swift is no secret to the music industry and, of course, her Swifties.
00:04But this week, the sports world got a taste of just what the superstar singer-songwriter can do.
00:09We're breaking down all the way Swift's appearance at the Kansas City Chiefs and Chicago Bears game has impacted the world of sports.
00:16Swift attended the game Sunday in support of Chiefs tight end Travis Kelsey,
00:19who had previously admitted to crushing on the cruel summer singer.
00:22While neither has confirmed their current relationship status,
00:24Swift's appearance at the game became the center of conversation across social media, sports outlets, and more.
00:30After cameras repeatedly cut to Swift during Fox's NFL broadcast of the Chiefs-Bears game,
00:35it averaged 24.32 million viewers, the most of the weekend.
00:39But viewership wasn't the only thing Swift may have had an effect on,
00:43as jersey sales for Kelsey also seemingly skyrocketed.
00:46According to sportswear and fan merchandise company Fanatics,
00:49Kelsey was one of the five top-selling NFL players on Sunday.
00:52A spokesperson told the Associated Press that he saw a nearly 400 percent spike in sales.
00:58As for game tickets, a spokesperson for resale ticket marketplace StubHub told Town & Country magazine
01:03that after Swift's appearance at the Chiefs game,
01:05the Jets sold more tickets for their game against the Chiefs in a single day since the season started,
01:10by more than double.
01:11The StubHub rep also added that its site saw a nearly three times increase in sales
01:15in a 24-hour window for Chiefs home games compared to each of the few days prior,
01:20after Swift attended Sunday's game.
01:21But the NFL wasn't the only professional sports league talking about Swift.
01:25Dallas Mavericks owner Mark Cuban said on Thursday's episode of ESPN's First Take
01:29that Swift should stop hanging out with Kelsey so he can set her up with one of the players on his NBA team.
01:35Taylor, if you're listening, sorry, Travis, break up with him.
01:38I got a bunch of good-looking single guys that play for the Dallas Mavericks.
01:42Oh my God.
01:42I got you, I got you.
01:44But Kelsey wasn't going to let that happen.
01:46The NFL player responded on social media, jokingly asking Cuban to let him on the team
01:50with one of the NBA's temporary contracts.
01:53He wrote, just sign me to attend.
01:55For more on this story, head to THR.com.
01:57For The Hollywood Reporter News, I'm Tiffany Taylor.
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