Rage bait: Expert explains what Oxford word of the year means

Rage bait: Expert explains what Oxford word of the year meansBBC

Transcript

00:00That is the whole point of rage bait, sadly, is that we see something, we might see a cute kitten and admire it and scroll past it.

00:08But then we see something that makes us so angry, we engage, we reply, we share with sort of, you know, the same outrage.

00:15And then it is amplified by the algorithm, which maintains that level of anger.

00:20And crucially for the influencers who are producing it, you know, it pays them because social media platforms tend to love this kind of content.

00:28So it's all in one sort of cycle, if you like, and it's fairly endless.