You're Soaking in It | movie | 2017 | Official Trailer - video Dailymotion

In a world where the Math Men are new Mad Man you discover that no matter how you try to avoid ads, it's impossible - 'Y | dG1fNHJoUjhWSExjUTQ

Transcript

00:00Advertisers messed this up. They got it wrong.

00:04There's desperation all throughout advertising.

00:12There's a reason that marketing speaks of us as targets to be acquired

00:16and controlled and locked in as if we were slaves or cattle.

00:20At the end of the last century, we had the digital disruption.

00:26It allowed us to do stuff we never could have imagined doing.

00:30Now brands can start to follow you online and collect data about you

00:35so they know your age, your income, what you like to buy

00:38and then what they don't have about you, they'll buy from other brands.

00:41They're going to be providing you information as you go about your daily life.

00:45They're going to know what you're looking at when you're walking around.

00:48They're going to know where you start and where you end.

00:50It's not going to be a place where you're going to want to live.

00:52It's going to be oppressive and it's going to be dark.

00:55There's no laws on my business. There's no laws. There's no crimes that we can commit here.

01:04If you don't understand what they are doing, you should be scared of them.

01:14We are part of a revolution that's bigger than anything we've seen in advertising since television.

01:20We'll see you next time.

01:24We'll see you in the next video.