'Guardians of the Galaxy Vol. 2': How the Sequel Fared at the Box Office | THR News - video Dailymotion

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The film came in 54 percent ahead of the first 'Guardians of the Galaxy' installment, one of the biggest growth spurts for a superhero series in recent times.

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00:00This episode of The Hollywood Reporter News is brought to you by American Airlines,

00:08Hollywood's favorite airline.

00:10Turns out that ragtag group of misfits, a.k.a. the Guardians of the Galaxy,

00:15sure know how to beat out movie sequel Fatigue and just scored a big win for Hollywood.

00:20That's right, Guardians of the Galaxy Vol. 2 rocketed to a $145 million dollar debut

00:25with the North American box office over the weekend, 54% ahead of the first installment,

00:30one of the biggest growth spurts for a superhero series in recent times.

00:34Guardians Vol. 2 enjoyed a bigger increase than Warner Bros. and DC sequel,

00:38Batman v Superman, Dawn of Justice did, over Man of Steel, or any Avengers, Iron Man,

00:43or Thor installment in the Marvel Cinematic Universe.

00:46The one major sequel exception remains Christopher Nolan's The Dark Knight,

00:50which opened 222% ahead of Batman Begins.

00:53The Guardians Vol. 2 surge over the weekend was thanks to a number of factors.

00:57There was a strong turnout among females and families, strong word of mouth,

01:01benefiting from an A cinema score, a prime release date, and the growing popularity of the cast,

01:06led by Chris Pratt of Jurassic World fame as Star-Lord, Vin Diesel as the voice of Baby Groot,

01:12and Bradley Cooper as the voice of Rocket.

01:15Females made up 43% of the ticket buyers versus 39% for the first film.

01:19Younger moviegoers also turned out in larger numbers.

01:2217% of ticket buyers were between the ages of 13 to 17, compared to 13% the first time out,

01:28while moviegoers between the ages of 18 and 24 jumped from 33% to 38%,

01:33and those 25 to 24 jumped from 20% for the first to 26% for Vol. 2.

01:39And it isn't just a U.S. phenomenon.

01:42Overseas, Guardians Vol. 2 is pulling in bigger numbers than the original movie.

01:46In South Korea, it eclipsed the entire run of the first movie.

01:49In China, it launched to numbers 75% bigger than the first in 2014.

01:54Of all the superhero movies, it's the one that casts the widest net, and most importantly, it is a crowd pleaser,

02:01says IMAX Entertainment CEO Greg Foster.

02:04Overall, families made up a hearty 19% of the audience, and especially strong showing for a superhero offering.

02:10Guardians Vol. 2 earned $51.1 million on Saturday, the 11th best showing of all time.

02:17And Saturday, of course, is a traditional family movie-going day.

02:20Families were likely drawn by the Baby Groot character.

02:24Despite its PG-13 rating, it may be among the most family-friendly of all the superhero movies,

02:29and this paid off big time with a massive Saturday performance, says a commscore analyst.

02:34So, did Baby Groot do the trick?

02:36And what do you think of Guardians of the Galaxy 2's huge opening weekend?

02:39You guys ready for more? Let me know in the comments.

02:42For the Hollywood Reporter News, I'm Paul Costabile, and I am Groot!

02:46Okay, I was just hoping this Guardians episode did better than our last.

02:49See you guys.

'Guardians of the Galaxy Vol. 2': How the Sequel Fared at the Box Office | THR News

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