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00:00British business is in flux. The future far from certain, but ready to support a
00:11brand-new start-up, one of the country's corporate heavyweights. Competing for his
00:18cash, 18 moguls in the making. I am a fine-tuned money-making machine. I smell
00:27like success and a bit of money. In business, I can be intimidating. I used to
00:33be a debt collector. My nickname was Scary Liz. People might underestimate me in
00:37this process because I look like a nice guy, but the nice guys earn 200,000
00:41pounds a year. On offer, a quarter million pound investment. Normally I'm the
00:48smartest person in the room. I'm not just offering another paint-by-numbers
00:50business plan. I want to define an entire industry for the next 50 years. I am my
00:55own personal brand. It's a full empire that I set at the top of. People might
01:00think I'm girly, but I have definitely got a sting in my tail. To win, they face the
01:06fight of their lives. In business, I'm like a bulldog. If you mess with me, I do have
01:11a lot job. I am a strong woman. If the other candidates want conflict, trust me,
01:17they will not know what hit them. I'll do anything it takes. I'm gonna throw people
01:23under the bus. I'm gonna throw people over the bus. I'm gonna get on the bus, take the
01:27wheel, and get that investment from Lord Sugar. Putting up the cash, Lord Sugar.
01:33I'm looking for a business partner that's gonna take 250,000 pounds and build something big.
01:39Once an aspiring entrepreneur, today the owner of a multi-million pound portfolio.
01:47This is not a holiday camp. This is a business proposition from heaven. This is dirty in your
01:55hands to make sure that we make a profit. Go, go, go. But to secure his support. What's it,
02:00what's it, what's it, what's it? How can you say you don't know whether it was underminded
02:02when you didn't hear the comment? Can we all just stop talking for a minute? A punishing selection
02:06process. Are you putting any input? Or are you just trying to stray away from actually making a
02:11decision yourself? This was not professional. It's a total joke. 18 candidates. How could they
02:16have possibly just disappeared? How did you measure that wrong? That's how I measured it. Wrong. I'm not
02:22asked you to do quantum physics calculation. The work was rubbish. 12 tough tasks. Are we gonna win this?
02:28This is quite amazing. Ka-ching. One life-changing opportunity. This is a bloody
02:35shambles. Us Cockneys would say a load of pony and trap. It's down to business with The Apprentice.
02:41You're fired. You're fired. You're fired. You didn't follow the money. You're fired.
02:59Midday. The boardroom. Handing in business plans.
03:0718 potential partners.
03:16Yes, Lord Sugar. Could you send the candidates in, please?
03:19You can go to the boardroom now.
03:20Good afternoon, ladies and gentlemen. Good afternoon, Mr. Brett. So look, we're in strange times now. I mean, we've got Brexit. But be under no illusion. In this process, I'm the one who decides who's going to be.
03:38And I'm the one who decides who's going to leave. Simple as that. Now, one of you is going to win a Ā£250,000 investment in a business that we are going to be 50-50 partners in.
03:56And I just want to make it perfectly clear that Ā£250,000 goes into that business. No strings attached. That's what happens.
04:05I saw the headlines of all of your business plans. And basically, I have no problem with any of them. The reason I've got no problem with any of them is because I'm not going to do any work.
04:14You're going to do the work. You're going to do the work. And I and my team are going to be doing the mentoring.
04:34Now, observing you for 12 weeks will be my loyal and long-time business associates, Karen.
04:44I have eyes in the back of my head. I remember that.
04:48And then there's Claude. I'll be watching all of you all the time. Nothing will escape my attention.
04:54Now, I've got your CVs here. Elliot.
04:58Yes, Lord Sugar.
04:59Your mates call you Tory boy.
05:01It was a name that I picked up when I was back at school.
05:04And you've written speeches for David Cameron.
05:06I've assisted in writing speeches.
05:08How'd the last one go? Oh, bugger, I've lost.
05:12No comments.
05:14Now, Michaela, you claim that you've got Ā£3 million turnover.
05:18That's over two businesses, but yeah.
05:20And two businesses. I mean, what are you doing here?
05:23I don't think I've peaked.
05:27So, I know it's good in comparison to most people, but I'm from Bolton.
05:33I work in Bolton.
05:34I'm not like, you know, Karen Brady.
05:36I just want more.
05:38OK, well, fair enough.
05:40Now, Andrew.
05:41A social.
05:42People think you look like the cross between Clark Kent and Gok Wan.
05:45And Gok Wan, yeah.
05:46Yeah.
05:47I think it's the glasses.
05:48And Siobhan?
05:49You've put on weddings, is that right?
05:51Yeah, destination planner aboard, yeah.
05:52You say people know you as Superwoman.
05:55You'll be all right with Clark Kent over there.
05:58Anissa?
05:58Hi, Lord Sugar.
05:59You have a PR fashion agency, is that right?
06:02You say the most important thing in business is to have fun.
06:06And to enjoy yourself, because there's always no point getting out of bed every morning.
06:08You have to love what you do.
06:09Do me and Claude look like the Chuckle Brothers?
06:12You've got a good sense of humour, which always helps.
06:14Yeah, we need that, Claude, don't we?
06:16Well, I'm now going to talk to you about your first task.
06:24Tomorrow, you'll be up before dawn, and you're going to manufacture your own burgers before
06:31selling them to the public and the trade.
06:34And it is very, very simple.
06:36The team that has made the most amount of profit will win.
06:40Simple as that.
06:41OK?
06:43So, ladies, you've got two minutes.
06:45Choose your PM.
06:49I've not got any food.
06:50How about selling?
06:54I'm big on sales.
06:55I'm very happy to do it.
06:56I'm happy to do it.
06:57Yep.
06:57I'll take it on.
06:59Sarah, you're the PM.
07:01And gentlemen, decide who should be your project manager.
07:06I'll do manufacturing and manufacturing cosmetics.
07:09Yeah, I think he's an artist.
07:11You're the man.
07:12Sure.
07:13Who's that?
07:14Danny.
07:14Yes.
07:15Good.
07:16Now, just to show you what a life-changing thing it is, winning this process, I've got a little
07:22surprise.
07:23I'd like to introduce you to some of my past winners.
07:38These are real successes that you see here, and this is what you have to aspire to.
07:42I stand here as someone who, this process has changed my life.
07:46My business that does digital marketing just opened our fourth office.
07:50We've got over 40 staff now, and we're on for a profit of over Ā£800,000 this year.
07:55Well, I came here a naive inventor with a notebook of ideas, and now we actually turn over over
08:00250,000 a month.
08:02I would not have been able to achieve any of that without this process.
08:05So this is a huge, huge opportunity.
08:08Now, Alana was last year's winner.
08:10I really didn't have an idea of how to grow a big business and to set down with Lord Sugar and his team and put together a plan that if I can pull it off, it's going to be great.
08:21So there you are, ladies and gentlemen.
08:23This is what you have to aspire to.
08:25Off you go, and good luck.
08:29Teams have one day to turn raw meat into a tasty profit.
08:33Good to meet you.
08:34How are you doing?
08:35Good to meet you.
08:36Good to meet you.
08:37Before the battle of the burgers begins...
08:40Yeah, I'm Danny.
08:40I'm 32.
08:41I'm a manufacturing company.
08:43A chance to size up rivals.
08:45I'm Elliot.
08:46I'm a qualified barrister.
08:47I've got my own law firm assisting landlords with proper tenants in evicting them.
08:54Yes, I can be ruthless.
08:56I earn Ā£175,000 a year, but I want to earn five times that, ten times that, a hundred times that.
09:01I'm putting up a fight in this process to win.
09:03Lord Sugar will not fire Elliot van Emden.
09:06It was a surprise, wasn't it, seeing the previous winners come in.
09:09Yeah, and seeing which money they earn, eh?
09:11Yeah, it's amazing, with the right...
09:12It's the right...
09:13It's the right...
09:13It's the right...
09:14Yeah, well, that's it.
09:14We've got the right mentoring.
09:15Mentoring, yeah.
09:16Flash cash.
09:17I don't take in a crap.
09:18I've already got successful businesses in the construction industry.
09:22I'm a force to be reckoned with.
09:23I don't think I'll react well in a flawed sugar sack smear.
09:27I think I might try and sack him back.
09:29Notting Hill.
09:30Oh, my God, amazing.
09:32Oh, very posh.
09:35This fridge is bigger than my entire kitchen.
09:38Get some bubbles on, boys.
09:39This is champagne, mate.
09:40It's not water, though.
09:41For the next 12 weeks...
09:43This is my absolute dream to have a walk-in wardrobe like this.
09:45This'll be home.
09:46Hey, I got the bunk bag.
09:47This is where I belong.
09:48Up top.
09:50And headquarters.
09:51Our own boardroom.
09:53Mega.
09:54You guys think you can purchase something like this anytime soon?
09:57100%.
09:57This makes it a whole lot more real, doesn't it?
10:00All I have to say is let the games begin.
10:03Bring it on.
10:06First job for both teams.
10:08We need to find a team name.
10:10Cook up a new identity.
10:11I've got Tower Nine.
10:13Tower Nine.
10:14There's nine of us here.
10:15We're all going to stand tall.
10:16That's a good name for now, but what happens when we start losing people?
10:19So I was thinking more like warriors.
10:22Trojans.
10:22It's quite cheesy.
10:25You're the king of cheese.
10:27Anyone got any ideas put forward?
10:31Across the hall...
10:32Victoria's Secret.
10:34You can be victorious.
10:35You can do it in secret.
10:36Also engineering a name.
10:38Graphene's the strongest material that we've got around at the moment.
10:41The girls.
10:41You can layer it up to make it even stronger.
10:44You can even purify water through it as well, so it's a pretty snazzy tool.
10:48OK, so who liked graphene?
10:51So graphene is.
10:52Name agreed.
10:53My feeling is that we should go for luxury USP.
10:55Next, decide how best to take a bite out of the market.
10:59If we want to do a luxury burger, we are British.
11:02There is the most beautiful British beef in this country.
11:05Yeah, yeah.
11:05And it will be popular.
11:06So I think beef and chicken, we can all make them look really good,
11:09and it just means we can present a good product.
11:12The girls have chosen a luxury theme,
11:14but they've chosen two really common meats, beef and chicken.
11:18Well, they're going to have to work extremely hard
11:20to make these appear high quality to the consumer.
11:23Otherwise, what's luxury about it?
11:25Still weighing up names...
11:28If anyone's got any ideas, fire them away.
11:29Just get them out there.
11:30The boys.
11:32Penultimate.
11:32That's my second guess.
11:35That's my second guess.
11:36Any more?
11:39I add team vitality.
11:41It means energy, strength.
11:43Not like that.
11:44Vitality.
11:44Everyone happy with that?
11:45Yeah.
11:46That's what it is then.
11:48Danny decided the team name was something of great importance
11:51and dwelled on it for much, much too long.
11:54If he's going to carry on in this vein
11:55for all the other important decisions,
11:57he's not going to last very long.
11:58What we need to discuss here, boys,
11:59is our unique selling point five burgers.
12:01So, if anyone's got any ideas...
12:03I'd say healthy.
12:03There's a big market out there
12:04for people that want low-calorie, healthy burgers.
12:07I think healthy would be a great option for us to go with.
12:10I'd agree with that.
12:10So, I think we should go for buffalo.
12:12In terms of red meat,
12:13that's probably one of the most healthiest.
12:15It's got lower cholesterol.
12:16It's got a lower fat content than beef.
12:17Can I make a suggestion?
12:18We go for one red meat and one white meat.
12:21Goat has lower fat than chicken.
12:22But who's going to eat a goat burger?
12:25I think we should go for turkey
12:26because it is a healthy option
12:27and the country knows turkey as a meat.
12:30Yes.
12:31So, we all agreed on turkey and buffalo, yeah?
12:33Tomorrow, half of each team will shift burgers in bulk...
12:37Soho has a lot of food businesses,
12:38so there's nothing stopping us
12:40from going into some of those trying to sell this.
12:42..while the rest push cooked patties to the public.
12:45OK, ladies, so we need to split the team.
12:46I quite like the idea of Canary Wolf.
12:48Yeah, I think that's really going to be our target audience.
12:51Our customers in Canary Wolf are going to be male-dominated,
12:53so it's something to take into consideration
12:55when you choose who you want to be selling the burgers.
12:57So, it's got to be attractive to him as well to want to buy it.
12:59What do you mean about attractive?
13:02We have to think, you know, they have to be good at selling
13:05and they also have to be good...
13:07..because, you know, they have to be good to sell to men,
13:12if you see what I'm saying as well.
13:13No, I don't know what you're saying. What are you saying?
13:14I'm just trying to say that if you're shy at dealing with men
13:17on a day-to-day basis as well, it's going to be a problem, though, no?
13:20None of you strike me as shy.
13:23OK.
13:24Um, OK, so at the market stall,
13:26I think Siobhan, Elizabeth, Sarah-Jane, Jade and myself.
13:30I'd like Bushra to sub-team manage for me.
13:33We've got our strategy for tomorrow, we've got a cheaper product,
13:35but we're going to add some luxury toppings
13:36and sell, sell, sell and win this task.
13:38Also selecting a sales pitch...
13:41Brixton's quite good. It's up and coming, it's busy.
13:44The boys.
13:45Brixton's thriving, it's a trendy area,
13:47and I believe our burgers should be well sought after there.
13:50Brixton would be a good area.
13:52You've got a lot of gyms around there,
13:54you've got a lot of professional people.
13:55We're going to go with Brixton then, yeah?
13:56For the sub-team, I'm going to have Charles leading it.
13:59I feel like you could do well selling to restaurants.
14:01I trust you.
14:02We need to absolutely smash it.
14:04Sell, sell, sell everything.
14:05Everyone happy?
14:07Yeah, let's do it.
14:122am.
14:17Come on, ladies.
14:18We're not going to beat the boys like this.
14:20Come on.
14:20Let's get up, let's get up.
14:24Why are you doing your own shit?
14:25You should get Geoff to do it for you.
14:27I'm PM, aren't I?
14:28Yeah.
14:29Geoff!
14:29Do you want a shirt for your bottle?
14:30Yeah.
14:34How are you feeling about missing meat?
14:35I did this early on in the morning.
14:36I actually used to go out with a butcher's son.
14:40The smell is intense, to say the least.
14:53What do you think, Danny?
14:53How are you feeling today, mate?
14:54I'm feeling good, mate.
14:55I'm feeling good.
14:56I'm feeling positive, actually.
14:57I think we're going to absolutely smash the girls.
14:59Before making their burgers...
15:01Elizabeth, I'd like you to negotiate with me alongside you.
15:05Both teams need to bulk buy the meat.
15:07If we can ask the advice of the wholesaler, ask his advice.
15:11Yes.
15:11But don't get taken in, yeah, because they want to sell the crap to you as well.
15:15They're going to know that you're naive.
15:16These guys aren't stupid.
15:17If you don't know what you're talking about, they're going to totally screw you over and give you this crap.
15:22Dawn.
15:23Opening for business, London's butchers.
15:28We are after some organic turkey.
15:30While James buys half the meat for their healthy burgers.
15:34We were thinking seven pounds a kilo.
15:36Maybe 9.99.
15:379.25.
15:38All right.
15:39Brilliant.
15:40The rest of the boys hunt for buffalo.
15:42If we can get this 11 kilo gun for 200 pounds, we're pretty happy with that.
15:47Led by management consultant Charles.
15:50I say we start lower, 14 pounds a kilo.
15:52That's a bit insulting.
15:54You're not going to start...
15:54If we walk in there...
15:55I think we want to...
15:56This is my call.
15:58This is my call.
15:58Like, don't...
15:59I'm telling you now, don't go in there with 14.
16:02It can piss someone off.
16:03About 250, worst case, we spend the whole 250, right?
16:06Let's go do this.
16:07Hiya.
16:08We would love to have a chat with you today about some buffalo, if that's okay?
16:11I've got some here, right here.
16:13Ā£25 a kilo.
16:14Could we go for 17 pounds per kilo?
16:17We're not just going to sell it for the sake of selling it.
16:19It's going to be some passion in selling.
16:20And it comes from you, it comes over to us.
16:23Going on Sarge's point, we'd like to use it as our sole supply for buffalo.
16:27Would that bring you closer to 17?
16:29Okay, then.
16:30Yeah, yeah, we'll do 17.
16:32Okay, 17 sounds good.
16:33Thank you so much.
16:34I'm very happy with the way the negotiation went.
16:37Sarge, Ross and myself all pitched in.
16:40However, the final price was negotiated by myself.
16:44Have you got any Angus steak?
16:46For the girls' luxury burgers...
16:48We can do 750 a kilo.
16:50Elizabeth steaks out prime cuts.
16:52Can you give me at 650?
16:54No, six.
16:54See what, I can do it at six.
16:56Deal.
16:56Thanks very much.
16:58Across town...
16:59So we're definitely not going to go for the higher end of the good chicken.
17:03Bushra sets her sights on budget birds.
17:06I'm quite happy to go in and start the pitching,
17:08but if there's anyone else here that feels like they would like to do it,
17:10I'm happy to.
17:11I'm ready to go.
17:12Are you?
17:12Yes.
17:13Okay.
17:14Morning.
17:15We're looking for some chicken.
17:17You're looking for some chicken?
17:18Yeah.
17:18Can you tell me how much is for a kilo of the chicken thigh
17:21and the chicken breast together?
17:236.60 a kilo.
17:24We're not concerned about the best chicken.
17:27We don't mind going for a lesser option.
17:29We would do a natural chicken breast
17:32and natural chicken thigh from Holland.
17:34Great.
17:34Good to know.
17:35Very good natural chicken.
17:36Brilliant.
17:37Natural chicken from Holland.
17:38Four pound a kilo.
17:40That's less than what I'll go out to restaurants.
17:41Thank you so much.
17:42That's really helpful.
17:43You've gone over and beyond.
17:45I know we might be pushing it,
17:46but is there any way we can get it at 360?
17:49Go on, you can do it.
17:49Go on, 360.
17:50360.
17:53I think Anissa was going to settle at four pounds,
17:55so I intervened and just tried to push for that little bit extra.
17:59Every penny counts in a task like this.
18:027.30.
18:03Everybody who's not doing anything,
18:04just grab a knife and start chopping.
18:06For both teams, a kitchen...
18:08First of all, you mix in your seasoning, your crumb,
18:11and then finally add your water.
18:12And a crash course in burger making.
18:14Pop it in the burger press,
18:16and then, hey, presto, there's your burger.
18:19OK, so if everyone can listen for two minutes,
18:21it'll save us lots of time.
18:22Elizabeth and Joanna are taking the mince,
18:24putting in the seasoning,
18:26making sure the measurements and the blend is right.
18:27She's going to pass it over to you,
18:29to Siobhan, to put it in the mincer.
18:31Taking charge of the measurements...
18:33You have 10% crumb, 10% water,
18:36and the correct amount of seasoning.
18:38Florist Elizabeth.
18:39Get some ice on the go, chilling out in the kitchen.
18:44I'm the pottiest person in the room,
18:46but I'm also, more importantly,
18:47the most clear-headed person in the room.
18:49That goes in there.
18:50Five more grams in that, please.
18:52I hope that my temper doesn't come out,
18:54because I've got a size 10 feet,
18:55and they kick butt.
18:56This is ready to mix.
18:57You need to get the meat into it and get it going.
19:00OK.
19:01This is awful.
19:03Look at it, it's like goo.
19:04This shouldn't be this sticky, yeah?
19:06Do you think there might be a little bit too much water
19:08in this, Elizabeth?
19:08It feels really wet.
19:09The water loosens it.
19:11Well, obviously too much, though, no?
19:13Did we not have our eyes on what was in here?
19:14Is what I'm asking?
19:15The meat has come out, like some kind of glue.
19:17Something's gone wrong, clearly, in the system.
19:19Guys, speak to Elizabeth.
19:20She's on the measuring team, yeah?
19:21Let's stay calm, let's stay calm.
19:22It's just absolute chaos.
19:24People shouting, and a gluey product is being made.
19:28If I bash this enough, we won't have to re-mince.
19:31I'm giving it some welly.
19:33In the boys' kitchen...
19:34Do you feel like a butcher yet, boys?
19:36My reputation as a vegetarian has just gone down and drained.
19:39Whee!
19:40Woo-hoo!
19:41We're mincing!
19:42Make sure they're all the same size, all right?
19:45While Danny prioritises the perfect buffalo burger.
19:49It's not locally sourced?
19:50No, it's not locally sourced.
19:52That's fine, so wait a minute.
19:53We can get rid of that bit.
19:53Jeff and Elliot...
19:55I'm going to bold this, because that's the key thing that we want.
19:57Labour over labels.
19:59Organic turkey.
20:00I'm not so sure on the way that sounds.
20:02Organically sourced in Britain, get rid of them locally.
20:05Healthy, healthy, organic, sourced in Britain.
20:07Is it too much?
20:08Wait, wait, I got this, just let me think, yeah?
20:11Jeff and Elliot are designing the labels,
20:14but frankly, they are taking forever.
20:16What they really need to do is to make the burgers
20:18so they can get out and sell them.
20:20Busy, busy, busy!
20:22On the girls' team, simple labels sorted...
20:25I'm just trying to get these printed.
20:26I've got one more go and it'll be done.
20:27...and meat mishaps managed.
20:29Can I just clarify, this is actually fine,
20:31because we are taking the big bits up,
20:32so it is actually OK.
20:34I'm throwing them out now.
20:36Trying to make them look neat, though.
20:37Next, a push to maximise mark-ups.
20:41We've really got to step up on the luxury,
20:43so I think we'll do brioche bun and premium toppings.
20:46We're going to Canary Wharf,
20:47we're going to charge about Ā£5 a burger.
20:49We should be OK.
20:49The girls have been really focused on producing a luxury burger,
20:53but they haven't bought the best quality chicken.
20:55And I think when you buy a luxury burger,
20:57you're expecting the meat to be the premium ingredient,
21:00not the bun and the lettuce.
21:02Excuse me?
21:03Yes?
21:03We start selling at 12.
21:05We need 15, 20 minutes to set up and start cooking.
21:07We do.
21:08We need to go now.
21:09Please take 100 steak burgers and 75 chicken burgers and let's go.
21:12It's always hard when there's a big group of people
21:14all wanting to say their piece.
21:16I'm finding Siobhan a bit of an irritant.
21:18Don't, don't touch that.
21:20Don't touch it, please.
21:20Just leave it, yeah?
21:21But other than that, I think everybody's pretty on board
21:23and just wants to work together and do the girls proud.
21:27The girls head out.
21:29Let's go, let's go.
21:30Half to target trade.
21:32When we're talking to these people,
21:33it's about building that rapport
21:34and actually finding out if we think they're the kind of people
21:37who would serve burgers.
21:38The rest aim for the public.
21:40When we get there,
21:41I'd really like Siobhan and Elizabeth on cooking.
21:44I'd prefer to do it on my own
21:45because Elizabeth's faffled quite a lot, the whole task.
21:47What is faffling?
21:48I don't want to argue about it now, anyway.
21:49No, no, no, I just wondered what I was doing.
21:50Please, listen, I'm project manager.
21:52Please, let's not be negative.
21:54Let's just bang out the sales and do a job.
21:55I think I haven't been negative.
21:57Anyway, darling.
21:57You just said Elizabeth's been faffing.
21:59It's just not helpful.
22:03Still producing buffalo burgers.
22:05It looks beautiful.
22:06It just looks beautiful.
22:07Guys, the burgers look pretty good.
22:08Well done, boys.
22:09The boys.
22:10Guys, we made 20 burgers already.
22:12Nice job.
22:12Keep going, mate.
22:13You've got another 200 to go.
22:14Get a move on.
22:16Boys, don't stop pressing burgers, please.
22:18The market location is now available.
22:20We can start selling.
22:22So we don't need everyone.
22:23Make some patties, man.
22:24We know this.
22:25We don't need everyone.
22:26Jesus Christ.
22:27Make some patties.
22:29Can't sell nothing.
22:30We can just go down there and sell air, are we?
22:32We don't need nine hands still here.
22:34We'll finish off.
22:34You take the buffalo burgers,
22:36then we'll head down after with the turkey.
22:38Let's do it.
22:38Let's do that.
22:39We just have no turkey at lunch.
22:40That's the problem.
22:41Let me think about this for a second.
22:42Let me think about this for a second.
22:44Just continue making burgers, lads.
22:45Just keep making the burgers, guys.
22:47We need to quit practice strategy as well.
22:48Yeah, that's fine.
22:49That's fine.
22:49We can do that over the phone if necessary.
22:51Can we all just stop talking for a minute
22:52and just let me think for a second?
22:54There's just too many people talking,
22:55and no matter how many times you tell them,
22:57they just won't shut up.
22:58I think, to be honest,
22:59if you're now looking at it,
23:00I've been a little bit too polite.
23:01I should have been a little bit more forceful,
23:03because now things are going to change,
23:04and if they don't step up,
23:06there's going to be a problem.
23:07OK, guys, listen up, please.
23:08My team are going to the market with the buffalo.
23:11The sub-team stay here and make turkey burgers.
23:14We need to have some of the turkey burgers
23:15delivered to the market.
23:17Do you know how much we're selling this for?
23:19I have no idea.
23:19We should have a pricing strategy.
23:21How much do you want us to sell the burgers for?
23:23We can do that over the phone if necessary.
23:24Let's get to making and let's get to travelling.
23:27I'm leaving you trying.
23:27All right, go on.
23:28He's good, yeah?
23:28We've got it.
23:29We've got it.
23:29And then just deliver it as soon as you're done.
23:30Go sell.
23:31Get some money in the till.
23:31Get some money in that till.
23:32Come on.
23:33We're all ready to go, my team.
23:34My God.
23:35Just get moving.
23:36Go, go, go, go, go, go, come on.
23:38And then there were the four amigos.
23:41We've got a ton of burgers to make.
23:42Guys, guys, guys, there's not such a massive rush.
23:45Think about this, right?
23:46There's no value of us being on the streets at lunchtime.
23:48Where do you want to be at lunchtime?
23:49At lunchtime, we used to be here finishing this off.
23:51Going to them with 20 turkey burgers
23:53is not going to do anything.
23:54We'll stay here, get them finished,
23:55and we'll go to a commuter place at 3 p.m.
23:591230.
23:59We have some beautiful, beautiful burgers.
24:01They taste amazing.
24:02While the girls' trade team push patties to Soho restaurants,
24:06premium beef, you guys seem like premium type of guys.
24:09I'll always say no.
24:11In Canary Wharf...
24:12Guys, I need someone to grab this, please.
24:16Sarah, Sarah, Sarah.
24:17Hundreds of well-heeled workers look for a luxury lunch.
24:21They're $4.95 for the steak, the chuck steak burger,
24:24and $4.75 for the chicken burger.
24:26Let's do it.
24:26What would you like?
24:27A beef?
24:28I have a steak burger.
24:29Perfect.
24:30What are you doing?
24:31I'm trying to give the chicken burger to...
24:33That is not cool.
24:34I know, sir.
24:35Churning out burgers, Siobhan and Elizabeth.
24:38Please don't turn them.
24:39There's no need to turn them.
24:40You don't turn them on a grill.
24:42You're embarrassing yourself.
24:43Calm down.
24:44Another steak burger, please.
24:45How many chickens?
24:46One chicken?
24:46One chicken, one beef.
24:48Another steak burger.
24:48Yeah, I've got your burger.
24:49It's still cooking.
24:50Sorry, it's coming.
24:51Rios with what?
24:51Onion and salad.
24:52No jalapenos, no?
24:53Are you guys all waiting for burgers?
24:54If you hold on one minute, sir, yeah?
24:56If you're ready...
24:57Have you given one out already?
24:58This is actually for somebody else.
24:59Are we okay?
25:00Are we backed up with orders here?
25:02They're running a bit behind.
25:03Sarah has given Siobhan and Elizabeth
25:05the task of cooking and serving the burgers,
25:07which I think is a mistake
25:08as clearly they don't work well together.
25:11The most cooked one is...
25:12I don't need...
25:12It's okay, mate.
25:13Seriously, you just focus on yours.
25:14Can't cook if you're underneath me here.
25:16You're going to have to do it.
25:16That's the whole point, yeah?
25:18Just deal with it.
25:19They're not getting the orders out.
25:20There's confusion over who wants what.
25:22And the burgers look far from luxury.
25:24Here we go.
25:25Sorry about that.
25:26Did you have to wait for a little bit?
25:27We're getting there now, aren't we, Sinead?
25:29Do you want these?
25:29It's not Sinead, it's Siobhan, yeah?
25:31I'm sorry.
25:31If you don't remember it, don't say it.
25:35Still on the road...
25:36We've already spent too much time
25:38manufacturing the stuff, right?
25:39We need to get out there and sell.
25:41Danny's boys cook up costings.
25:43This is meant to be a high-profit item, isn't it?
25:46That's the whole point of it.
25:48Nine pounds.
25:48It's got to be nine pounds.
25:49If I saw a nine-pound burger,
25:50I'm just going to go to the next store.
25:52I actually think seven pounds.
25:53Seven pounds.
25:53Well, I'm going to say...
25:54I'm going to say...
25:55I'm going to say...
25:56I'm going to say $7.95.
25:57Come on, boys, get spirits up.
25:58Let's pump this up.
26:022 p.m.
26:03Gents, if you're getting made up,
26:05James and I can hand them out.
26:06Brixton Street Food Market.
26:08Can I say, but it is quiet, quiet.
26:10It's very quiet.
26:11There's literally no one here.
26:13High Protein, source from Italy.
26:15Good bargain, guys.
26:18One...
26:18Today only.
26:21Once they're gone, they're gone.
26:22The boys have arrived late,
26:24and the market is quiet.
26:25Please, come and drive.
26:26We're only here for today.
26:28It's a one-day deal, guys.
26:30And Jeff and Elliot seem to think
26:31that standing around, shouting out inanely,
26:34is somehow or other going to drum out business.
26:36You don't want to miss this.
26:39They're going to have to work a lot harder than that
26:41if they're going to make any sales today.
26:42We missed the lunch, Mark.
26:44And now we can't sell.
26:45We have missed the lunchtime trade,
26:47but I think it's the location as well.
26:49There's no footfall here at all.
26:51There's no one here.
26:53There's literally no one here.
26:56Still in the kitchen...
26:58We have 25 turkey burgers.
27:00How many burgers have we got to make?
27:01Absolutely loads.
27:02..the rest of Danny's boys.
27:04OK, guys, so I've taken it on myself
27:06to look at the pricing strategy.
27:07Priority for Charles crunched the numbers.
27:10When you divide the cost by the amount of burgers we've got,
27:14we get our cost per pack.
27:15So it's actually costing us Ā£102.
27:18Nah, it can't be right.
27:19I think Charles does like to just talk for the sake of it.
27:22There's a lot of talking when more work could be done.
27:24That's weird.
27:25The turkey's come out similar price to...
27:27Buffalo, that doesn't make any sense.
27:29Ah, sugar, that's cost per...
27:31Hold on.
27:32Nah, guys, I got this wrong.
27:34I mean, if we didn't keep going while all this talking was going on,
27:37there still wouldn't all these burgers have been made.
27:40Hi, Danny.
27:41How are you?
27:42Yeah, yeah, well, all right, but this place is dead.
27:45I've worked the costs out, OK?
27:47Have you been sitting there doing costings?
27:48I thought you were meant to be making the burgers
27:49and then getting on the road.
27:50Listen, listen, listen.
27:51So, have you finished everything?
27:53No, let me explain.
27:54I'm trying to speak.
27:54Why are you calling me about costing?
27:56Let me speak, because you've not made any...
27:57Danny, you've made no decisions, OK?
27:59We've made a decision.
28:00You don't need to worry about costing when you're manufacturing.
28:03You just don't need to do it.
28:04It's just not necessary.
28:05OK, Danny, Danny, you're the PM.
28:06What are you trying to do?
28:07Get on the road and come here to us here, yeah?
28:10All right.
28:10Bye.
28:12I don't understand why they've been in the kitchen for so long.
28:15I don't understand why the communication is so poor.
28:18It just seems they dropped the ball.
28:20And Charles is the one to be blamed.
28:22But for Charles' half of the team, one further delay.
28:26All we need to worry about, get this labelling done,
28:28get our asses over there, OK?
28:30Guys, you've called a turkey burger organic.
28:34All the ingredients have to be organic.
28:36Is the cram organic?
28:37No.
28:38That is a fatal error,
28:39because they've made up ingredients of what we're about to sell.
28:42Rather than reprinting all the labels,
28:44cross out the word organic, and that's totally fine.
28:46At the end of the day, we'll have to sell it as looks.
28:48If you can trust us to tell you we've made an error with the packaging,
28:50then you can trust us that they're great burgers.
28:52Yeah, we do. Don't drop him.
28:55After you, ma'am.
28:573pm.
28:59Go, go, go.
29:00Lunchtime over.
29:04In Soho, still trying to shift burgers in bulk,
29:07the trade team.
29:09We've got to get the best sales that we can.
29:11I'm quite happy for, Anissa, you wanted to pitch for selling one pack is probably the least,
29:15and we need to try and get more than that.
29:18We shouldn't be going into a business and selling one pack.
29:20It's just one pack.
29:21That is probably the least I'm going to expect, you know what I say.
29:24So let's try to sell these burgers.
29:26Bushra, as a sub-team leader, is a bit micromanaging.
29:30She doesn't really let you get on with it and just go, you know what, you're good enough, go.
29:32So that is incredibly frustrating.
29:34So I wanted to come in today to see you because we've made some amazing Angus steak burgers.
29:38I thought maybe that might be of interest to you.
29:40OK.
29:41It's full of meat.
29:44There's no...
29:48OK.
29:51As a trade price, we're coming and looking for $3.99 for two beef burgers.
29:56I guarantee you they will sell.
29:58It's a one-off deal.
29:59One-off deal.
30:00Literally, this is a one-off special.
30:03This is one-day special.
30:04That's why it's a good price.
30:06Because the people won it.
30:07Ladies, I really appreciate your commitment.
30:10I can do.
30:11Ten.
30:12We have a deal.
30:12Oh, thank you.
30:13Perfect.
30:14Thank you so much.
30:16I felt like there was too many voices continuing all the time.
30:22Anissa did say that you'd go and pitch.
30:24We went in with a strategy and it just lost itself.
30:26I actually think that as soon as she started talking, it was you that started talking.
30:30And actually, I feel like you were the loudest person.
30:32And then Michaela started talking.
30:34I thought, OK, so it's a group pitch.
30:35Let's see what I can contribute.
30:36So it's something you don't recall.
30:38Michaela spoke before me, no?
30:39Well, it doesn't matter who spoke before.
30:40Well, it does.
30:41OK, OK, come on, listen.
30:42We're not going to make any sales if we just stand there, bitches.
30:44I'm not going to be told off.
30:46Why don't we just all make it out?
30:46Well, we all did it.
30:47And you were a culprit as well.
30:49You can't be like, oh, I'm going to be listed.
30:51In Brixton...
30:52Do you like burgers?
30:54Well, I'm quite vegan.
30:55Only three burgers budged.
30:58We do buns with salad.
30:59Can I ingest you in a salad sandwich?
31:02Sure.
31:03Are you serious?
31:03Yeah, I'm actually serious.
31:04Still waiting for the sub-team.
31:07Thank you very much.
31:09Time for a change of direction.
31:11This is not busy.
31:12We need to gear ourselves up to move.
31:13Totally agree with you.
31:13Yeah?
31:14Short, it says prime location, affluent area.
31:16PM, what do you think?
31:18I'll go with what you want.
31:19I'll think Shoreditch.
31:21Shoreditch.
31:21Shoreditch it is then.
31:22That's the decision.
31:24Hello?
31:25We literally just left the kitchen now.
31:27Just like God.
31:29Couldn't you just shed some light on the fact...
31:30Why, you've only just left the kitchen?
31:32Whoever is responsible for the labelling made a massive error.
31:35You cannot call those products organic turkey.
31:38We're still in Brixton.
31:39We was waiting for you here.
31:41What do you want to do?
31:42Get to Shoreditch, start selling, and we're going to meet you there, okay?
31:45See you at Shoreditch.
31:47See you, babe.
31:47Okay, who was responsible for the labelling?
31:50You typed on the screen what happened, and then obviously we all looked at it.
31:54The labels are ready to print, then it comes down to the people who have proofread it.
31:57I didn't print.
31:57We needed a final review at the beginning to do that.
32:00It wasn't printed.
32:01We can deal with this later.
32:02Shall we go to Shoreditch to try and rescue the day?
32:04Let's go, yeah.
32:04All right?
32:05Four o'clock.
32:06Right, do we have to panic sell?
32:08Not at the moment.
32:09We panic sell in the last 20 minutes, yeah?
32:10Okay.
32:11Sarah's new plan.
32:13Let's go, girls.
32:13Target office workers with take-home burgers.
32:16One person coming this way, someone grab this person, grab these two sets of people here.
32:20Let's nab them.
32:21You.
32:22I don't know where were you.
32:23Call me here.
32:24Call me here.
32:25Call me here.
32:26The thing is, I think we're scaring people.
32:28The project manager, Sarah, I think she struggled under pressure, and she struggled directing people.
32:33Okay, burgers, burgers, let's go, let's go to these guys.
32:36I hope we don't lose, and I don't think we deserve to, but it was a bit chaotic, and Sarah would be to blame.
32:41You sure I can't persuade you?
32:42All right, thank you so much.
32:43Hello, Sarah, how are you?
32:47We're okay.
32:47We've got 40 packs left to sell.
32:49How about you guys?
32:50So, we've had one sale so far, which was 10 chicken and 10 beef, and we've done chicken at Ā£3.75.
32:57Okay, girls.
32:58In terms of strategy, Ā£4 a pack.
33:00All we can do is sell, sell, sell.
33:02Take care.
33:02Oh, sorry, we need to push her.
33:03Wait, wait, wait.
33:04Just to clarify, Bushra, it's Elizabeth.
33:06The last 15 minutes, pound a pack.
33:09All right, honey, we will try that.
33:11Thanks, girls.
33:12Catch up soon.
33:13Everybody has a burger and a cast, don't they?
33:15Yeah.
33:15Oh, look, this place looks really good.
33:17Yeah, let's do it.
33:18Get this meat installed.
33:20Hello.
33:20Hi.
33:21I noticed that you already sell burgers and beef.
33:23Yes.
33:24So, we're actually selling these at a really good price, just Ā£2 per pack.
33:28Ā£2 for two.
33:29Ā£2 for the pack, yes.
33:31Are you happy to take Ā£40 of the chicken and Ā£20 of the beef?
33:36So, Ā£1, Ā£20, Ā£20 together.
33:38Yeah.
33:39They found a willing buyer who runs a burger shop.
33:42Joanna went in far too quickly at a cheap price.
33:44The guys snapped their hands off.
33:46I think they could have got at least double for that last sake.
33:495 p.m.
33:51Just whack it in.
33:52Just whack it in.
33:53Shoreditch.
33:53Healthy burgers, guys.
33:55Hey.
33:55Turkey burgers.
33:5595% meat.
33:56Ā£5, boys.
33:57All right, OK, fine.
33:58Deal.
33:59Team Turkey secured top prices.
34:02Fibre today?
34:03Fibre, OK.
34:03Happy to go for two packs each.
34:05Thank you very much.
34:05As soon as we got here, we started selling.
34:07I was just interested in getting the money in and moving on to the next person.
34:11Do two packs?
34:11OK, go on then.
34:12Now I'm buzzing.
34:13Once you come out and you start selling to the public, it's fantastic.
34:16For the Buffalo Boys, a reunion.
34:19How much are you selling for?
34:20Fibre?
34:20Yeah.
34:21Just get them sold, boys.
34:22Get them sold.
34:22Let's go.
34:23We've got literally time left.
34:25Let's go.
34:25Come on, boys.
34:26Come on.
34:27Half past five.
34:29We're just going to literally clear this stock, make something for it.
34:32Pound a pack.
34:32Let's do it.
34:33One pound a pack now.
34:34Two burgers.
34:36One pound.
34:36Thank you so much.
34:3730 minutes till all trading must end.
34:41Oh, my God.
34:41This place.
34:42Where are we going?
34:43Healthy burgers, guys.
34:44Two turkey.
34:45Ten pounds.
34:46Take one pack for five pounds, yeah?
34:48Sold.
34:48Four packs.
34:49Twenty pounds.
34:50It's our last deal of the day.
34:51I'll do them six at 20 quid right now.
34:53Five minutes.
34:54Five minutes.
34:54I'll give you two packs for a fiver.
34:56I can do you two packs.
34:57I can even do three packs for a fiver.
34:58Ten burgers for five pounds.
35:00You're going to take five packs, yeah?
35:01Guys, we've got one minute.
35:02Two pounds for two burgers.
35:04Last people.
35:04There.
35:05Go, go, go.
35:06Burgers!
35:07Two chicken, one pound 75.
35:08You've got yourself a good deal there.
35:10Six o'clock.
35:11Good day, guys.
35:12Seriously.
35:12We ended on high, but I do think Danny didn't manage the team well.
35:17At the end of the day, he owns a manufacturing business, so Danny needs to be worried about
35:21ending up in the boardroom.
35:22Well done.
35:23Well done, team.
35:24I know it was stressful at times.
35:25I'm knackered.
35:26I don't feel like Bush has really done that much as a sub-team leader.
35:29I feel relieved it's finished with, and I'm excited to watch somebody get fired off the
35:34boys' team.
35:34Tonight, takings will be totted up.
35:39Tomorrow, in the boardroom, a grilling.
35:50You can go to the boardroom now.
36:04Good morning.
36:13Good morning, sir.
36:14Well, I sent you out to make some hamburgers, and I think we should never mind about the
36:19quarter pounder.
36:20It's the quarter of a million that all of you should be working on.
36:25I'd like to start with the ladies' team, and Sarah, you chose to be the project manager.
36:31Yes, Lord Sugar, we discussed team names, and we selected graphene.
36:35Yeah, it's stronger than steel, I've heard.
36:38Yes, and you can layer it up, and it makes a really strong material.
36:42Actually sounds like a northern energy drink, with gravy in it.
36:46Carry on, Sarah.
36:47We kicked off thinking about our themes and our meats for our burgers.
36:51We chose luxury.
36:52Luxury?
36:53Yes.
36:53The meats that we selected were chicken and beef.
36:56I purchased the Beef Lord Sugar, and we managed to achieve a purchase price of that
37:00at Ā£6 a kilo, which got a very good discount from the butcher.
37:03What did he want, first of all, then?
37:04It was over Ā£8, sir.
37:06Yeah?
37:06Who was responsible for buying the chicken, then?
37:09Anissa was the kind of main picture.
37:11He was starved off at Ā£6, and we got him down to Ā£3.60 a kilo in the end.
37:15Didn't Michaela kick in at the end, didn't she?
37:17Yeah, she did.
37:18Ā£3.60 in the end, is that right?
37:20Yeah.
37:21Yeah.
37:21You'd chosen luxury.
37:23Did it occur to you to think about luxury chicken?
37:26He said natural chicken from Holland.
37:28Well, I mean, a chicken's a chicken, isn't it, really?
37:31I know.
37:32What's an unnatural chicken?
37:34Silicon chicken breasts?
37:36Anyway, tell me what happened when you got to the kitchen.
37:38From what I heard from Karen, the mixture was a bloody mess.
37:41Lord Sugar, may I interject?
37:42It was me that put the water in.
37:44When you put water in the breadcrumbs, you can imagine it gets very...
37:47That's right.
37:47It clogs up, doesn't it?
37:48That's right.
37:49But as soon as I was made aware that there was a problem, I worked to resolve it as quickly as possible.
37:52That's not right, actually.
37:53So you didn't choose to make it correct, I ended up clearing up your mess.
37:57Of course, there's a hell of a lot of...
37:58I don't think we did, Lord Sugar.
38:00I had my hands in that meat and I mixed it.
38:02What happens, Elizabeth, is you don't really take the advice of your team members.
38:06Yeah.
38:06I did, I did.
38:07Elizabeth, you wasted a hell of a lot of time doing it wrong.
38:10No, I did not.
38:10Yeah, you did.
38:11I did everything I was asked to do.
38:13You didn't, really.
38:14You faffled around in the kitchen talking rubbish half the time.
38:17Anyway, you also had to choose your trade team and your market team.
38:22So tell me who you got there.
38:23On the market team, I had with me Jade, Elizabeth, Sarah Jane, Siobhan and myself.
38:30Where did you choose to go to?
38:31We chose Canary Wharf.
38:32We felt that it would be busy and it would be a really good option.
38:35I mean, Karen sent me a picture of one of your burgers.
38:38It looked a bit like a constipated tortoise, actually, when I saw the pictures you sent through.
38:44We had quite a lot of compliments, surprisingly, about it.
38:46You would not have said that was a luxury burger.
38:49It didn't look as good as I wanted it to look.
38:51Right.
38:52Now then, the trade team.
38:54It was myself and Michaela and Joanna and Anissa.
38:58Where did you go?
38:59Sarah.
39:00According to Karen, you sold them cheap.
39:02I mean, but we did sell them.
39:03Didn't you go to one fellow and he said, how much are those?
39:05And you said, two pounds for a pack.
39:08He bit your hand off, didn't he?
39:09Well, that was actually a strategy that I decided to use.
39:11Selling them, you know, cheap.
39:14We actually had a conversation with the market team.
39:17I did think when I spoke to the PM, maybe we should go in a little bit higher and then bring it down.
39:21Oh, no, no, no.
39:21I was very clear on the strategy.
39:23I didn't want it reduced to the last minute.
39:25Yeah.
39:25So that was left to you because I wasn't there to do that negotiation.
39:28But I was very clear that I did want those reductions to make.
39:29Yeah, Bushra, you did agree before we went in.
39:30We had so many of them left.
39:32If you want to leave with two pounds, you don't start with two pounds.
39:36OK, so look, ladies, generally speaking, good project manager.
39:39Yeah, she was really good.
39:40And you felt you got good support from your team?
39:42I felt for a first task that I got decent support, yeah.
39:45All right.
39:47Vitality.
39:48Sounds like something you take before you're going out on a date, actually.
39:53We spent such a long time just choosing that name and just going round and round and round.
39:56I got the picture from Claude very, very clearly.
39:59You chose what?
40:01Healthy burgers, buffalo and turkey.
40:04High protein, low fat, low cholesterol.
40:06OK.
40:07And then trade team go and buy the buffalo.
40:09I was the one that negotiated.
40:11And the reason for giving me 17 pounds was we will collectively show the passion of your
40:15products.
40:16How can you show the passion of the product?
40:18Well, you obviously...
40:19It's not a mature dress, is it?
40:21I had to step in and actually I got it down to 17 pounds.
40:24You didn't get it down to 17 pounds.
40:26I said to him, we would be able to promote your business while selling as well.
40:29OK.
40:29So we got it for 17 quid in the end.
40:32And the market team purchased the turkey, is that right?
40:35I took the lead on the organic turkey.
40:37And we settled on Ā£9.25.
40:40OK.
40:41We go to the kitchen now.
40:42I mean, it was pretty chaotic in terms of...
40:44It was pretty chaotic.
40:44It was really frustrating.
40:45I think that guy didn't take the reins and say, this is what I want to do.
40:47He took too long.
40:48I actually suggested that we send half the team out early to take some of the burgers.
40:52We get to Brixton and it's absolutely dead.
40:56It was...
40:56Well, it was 1.30.
40:58I mean...
40:58We did get there a little bit late.
41:00The trade team was supposed to meet up in Brixton.
41:03Yeah.
41:03Yeah.
41:04That was...
41:04The plan was...
41:05It was so late that you moved from Brixton to Shorwich.
41:08Yes.
41:08And that's where you finally met up.
41:10What were the prices of your burgers?
41:12Ā£5 for the pack of buffalo and Ā£3 for the turkey.
41:15And that was based on my costing that I had to work out myself back in the kitchen.
41:20Yeah, but you should have been making burgers.
41:21That's the point.
41:22There was no strategy about the entire task, Danny, at all.
41:24To be honest, we were supposed to just be making the burgers.
41:26We should have just got in and got out.
41:27We finished the burger.
41:28Did I not tell you that?
41:29Did I not tell you that?
41:32How was he as a team leader?
41:33I think as a PM, you just need to be a bit more decisive.
41:36Danny, did any of them not support you?
41:38To be honest, Charles, man, I think you let us...
41:41You let me down.
41:41I feel like you let me down, to be honest.
41:43Really?
41:43We were the ones who...
41:43Because...
41:44No, because I told you why.
41:46You would not.
41:47Listen.
41:47Give me an example, please.
41:48The example is, I've told you to make the burgers and meet us in Brixton,
41:52and you've stopped making the burgers, and you're talking about pricing.
41:54We've finished making the burgers.
41:55Gentlemen, enough talking now.
41:56Let's get the results.
41:57Karen, perhaps you'd let me know how the girls' team did.
42:02Well, as you know, the girls bought their meat cheaply,
42:05so their total spend came in at Ā£374.87.
42:10They made sales of Ā£611.65,
42:14which gave them a profit of Ā£236.78.
42:18Not bad.
42:21Claude, how about yours?
42:22So, the boys' team, they spent Ā£394.62.
42:26However, when it came to sales, it was just Ā£280.45,
42:31yielding a loss of Ā£114.17.
42:35A loss?
42:36That is diabolical.
42:38That is really, really diabolical.
42:41All right, well, look, ladies,
42:43you're probably sick and tired of the sight of meat,
42:46so I'm sending you off to enjoy a vegetarian feast,
42:50which is going to be cooked by Tommy Banks,
42:53Britain's youngest Michelin-style chef.
42:55So, have fun, and I'll see you on the next task.
42:58Well done.
43:01Oh, no, guys.
43:09Gentlemen, this is a very unfortunate start.
43:12Right now, I feel like I'm looking at a load of dead meat,
43:15to be honest with you.
43:16You'll be coming back in here,
43:20where at least one of you will be leaving the process.
43:23Off you go.
43:31Woo!
43:32The taste of success.
43:35Yay!
43:37Oh, my God, that's amazing.
43:39So, we've done cauliflower steak that we've roasted,
43:41and we said it was spruce.
43:43But then also, we wanted to get the smell of the forest as well.
43:48Enjoy.
43:49Elizabeth was a bit airy-fairy, I'm not going to lie to you.
43:51I tried my hardest to make things happen.
43:54It was about just getting out there and getting the job done.
43:56Elizabeth loved beating that meat, did you?
43:58Let's just say I worked out all of my anxieties in five minutes.
44:03I feel like I've done my best,
44:04and I feel that some of the decisions I've taken
44:06absolutely contributed massively to this win.
44:09How nice would this have been with one of our stakeholders?
44:11I hope that we use this task and learn from our first mistakes.
44:17I have a feeling, however, that might not be the case.
44:19Well done, everyone.
44:21Team Graffing.
44:22Team Graffing!
44:27The location that we went to was unacceptable.
44:30Harrison, you were the guy who put Brixton forward.
44:33You suggested Brixton.
44:34No, I didn't.
44:34We went to Brixton.
44:35Harrison, you did.
44:37So, I said the word Brixton, and you said,
44:39oh, he said the word Brixton.
44:40So, he decided it.
44:41That's a complete cop-out.
44:42Now, honestly, that's got nothing to do with anything.
44:44We were just stuck in Brixton,
44:45where there was absolutely no footfall in any way, shape, or form.
44:48But I don't think the project manager kept the team organised at all.
44:51It was complete disorder from the beginning.
44:53What I'd like to find out is why you took so long in the kitchen after we left.
44:56The key reason for us being late was due to labelling.
44:59Who wrote Organic Turkey?
45:01Elliot, myself, created the label, but it was Turkey Burger.
45:04So, you must have written Organic.
45:05We didn't sabotage our own towels types on the...
45:07I assure you.
45:08The length of time they spent in the kitchen is definitely the issue.
45:11The failure of this task definitely lies on Charles.
45:13I told you, I'm leaving the kitchen, meet us in Brixton.
45:16And then you're going, oh, Pricing, Pricing, this, that, boom.
45:18Danny, we didn't stand, none of us stood around.
45:19You took too long in the kitchen.
45:20You weren't helping.
45:21The five of you, you wouldn't have been in that position.
45:24I am not worried in the slightest.
45:26My team know exactly what I did.
45:29I know Danny will be the one that will be saying goodbye today.
45:31Yeah, could you send the candidates, in case?
45:42Now, I have nine people in front of me who purport to know about business.
46:03And what I've heard so far, I'm not very impressed at all.
46:08So, you chose Brixton.
46:10Where did you get that from?
46:11If I'm not mistaken, that's Harrison.
46:13We were talking about Brixton.
46:14I was just saying the information about Brixton.
46:16I didn't say, we need to go to Brixton.
46:18What did you lot suggest?
46:20If it was that bad, why didn't no one stand up for it?
46:23I don't think the task was lost at that point.
46:25You don't?
46:26No, I don't.
46:26Well, you went to Brixton and you sold four burgers.
46:30So, not the Burger King, more like Mr Wimpy in Brixton.
46:33Yeah, I know, Brixton was bad, but even still...
46:35And one of them was a salad, if you want to understand.
46:38That was quite good, though, to be fair to him.
46:39That was quite good selling a salad burger.
46:41But there was a lot of vegans.
46:42I'm really impressed.
46:43No, no, no.
46:44You know, the point is, is that you were always going to make money
46:47from the hot stuff, right?
46:49Yeah, yeah.
46:50Is it possible we should have a breakdown of the girls,
46:52what do they sell, hot versus...
46:53Oh, Mum, there's nothing to do with you.
46:55A hell of a lot more than you.
46:56A hell of a lot more than you, anyway.
46:59Charles, I relied on you to make the burgers
47:01and deliver them to us in Brixton, right?
47:03Three hours later, you still weren't there.
47:05If he spent less time in the kitchen,
47:06he could have made a couple of bulk sales.
47:08And then we could have gone...
47:09We would have had no burgers to sell.
47:10Yeah, but if you'd have made them...
47:12What happened between 9 o'clock in the morning to 3.15,
47:15that's six hours.
47:16Firstly, the labelling.
47:18We had organic turkey burger, which was labelled wrong.
47:22We had to then take the word organic out
47:24because you can't mislead the public.
47:25That took more than half an hour to actually rectify.
47:28That was my decision.
47:28I think, Charles, you dropped the ball on this.
47:31Geoff, you had one job...
47:32Too late.
47:32You put it late, Geoff.
47:33You got it wrong.
47:33All four of you should have enough business acumen
47:35to know this is not a manufacturing task.
47:38This is a profit task.
47:39But at the end of the day,
47:41the problem started in the kitchen.
47:43We should have left the kitchen quicker.
47:44It's all very well having a lot of stock.
47:46If you're not going to sell it,
47:47you're not going to bring any money in.
47:48So, one second, I'm talking.
47:50We were just told to manufacture and get on with it.
47:52I'm not going to stand there and just stand next to you
47:54waiting for you to do numbers.
47:55I am going to make more burgers.
47:56I'm not going to stand there and wait for you to make a decision.
47:57That was an hour later.
47:59That's the number of times...
48:00Did we not keep saying we need to get out there and sell it?
48:02With all due respect, this is half the problem.
48:03Your inability to take criticism is the inability to listen to what people say
48:07and make a constructive decision on what they said.
48:10You can't do it.
48:12You're impossible to talk to.
48:13I'm not moving around with numbers.
48:14I'm going to be proactive.
48:15I don't stand about it.
48:16The numbers were done after all the...
48:16They weren't.
48:17We were still making burgers.
48:18Charles, Charles, Charles, Danny on the phone called you
48:20and said to you, please come out to us with the turkey burgers.
48:23Yeah.
48:23Why didn't you come out with those turkey burgers?
48:25I'll tell you why, because we couldn't do it,
48:26because the labelling was incorrectly done.
48:28And who did the labelling?
48:29All of you were totally oblivious to the fact
48:32that this is a task to do with profit.
48:36And you get to your first opportunity to sell at 4.50.
48:39We spoke on the phone at 10 to 2, all right?
48:42The only thing he was talking about is the pricing strategy.
48:45We'd already finished the burger.
48:46Listen, listen.
48:46I said, don't worry about that.
48:47Get the burgers done and get them here.
48:49When we got there, we did well.
48:51We sold out of Buffalo, pretty much.
48:52We had one pack of Buffalo left.
48:54Yeah.
48:55Listen, Danny, you've got to pick two people
48:59that you're going to bring back into this boardroom with you.
49:03It's going to have to be Charles.
49:07I'm finding it hard to pick a second person to be able to get.
49:09Um, but I really don't want to do this,
49:15but it's going to have to be Harrison.
49:16Danny, I was a top salesman, I was saying.
49:18I was guessing I was a top salesman.
49:20I go off from the kitchen all day.
49:21I'm putting valid points down.
49:23I know.
49:23If I wasn't...
49:24If we had nine of me, all it is based on being at Brixton.
49:29I'm so sorry.
49:30Wait, wait, this is a massive cop-out.
49:32That is where we failed the task.
49:35Location was the problem.
49:37Location wasn't the problem.
49:38Getting there on time was the problem.
49:39I didn't say, right, I think we have to go to Brixton.
49:42I said Brixton is a different area.
49:45Which two people are you bringing back?
49:47Top salesman and working hardest.
49:48You can't...
49:49That doesn't make any sense.
49:50It's definitely Charles.
49:51What are other people doing?
49:52Who didn't sell anything?
49:54How many did you sell, Jack?
49:54How many did you sell, Elliot?
49:55Two.
49:56Two.
49:56I saw three.
49:57I saw three.
49:57Okay, fantastic.
49:59Okay, it's going to have to be Charles and Elliot.
50:02Right, Charles and Elliot.
50:04Okay, the rest of you go back to the house.
50:10You three gentlemen, I look at you to step outside.
50:13I'm going to have a bit more discussion with Karen and also Claude,
50:17because at least one of you is going to be fired from the process.
50:20Okay?
50:28Danny took the job as project manager because he's a manufacturer.
50:36Whether it's burgers or whether it's cosmetics, the process is the same.
50:40Danny wasn't really strong enough, but he certainly wasn't somebody who lived.
50:43Charles, it seems that he doesn't listen to anybody, makes his own decisions.
50:48As far as Elliot is concerned, he's a highly qualified, intelligent person.
50:51Well, he took Ā£9.95 from a whole day.
50:54I mean, that's pretty poor by anyone's standards.
50:58Yeah, can you send the three of them in, please?
51:16Right.
51:17Danny, what is Elliot doing here?
51:20Elliot was the person on my team that I felt was the weakest one.
51:23That's absolutely not true.
51:25You saying that I was the weakest is wrong.
51:27You picked Harrison, okay?
51:28You're clearly very, very, very easily swayed.
51:30No, it's not that at all.
51:31This manager came down to location.
51:32He chose Brixton.
51:33This task would not have been won by me selling two or three or four more burgers.
51:38Elliot has no right to be in this boardroom.
51:39Like, with myself, you flip-flopped and brought Elliot in.
51:42Listen, right, I told you to do certain things that you didn't do, all right?
51:46That's why I brought you in here, and that's why this task...
51:49Why do you lose the task?
51:49The truth is, Danny, you didn't tell anyone to do anything.
51:52Agreed.
51:52It was up to me and other people on the team.
51:54You did absolutely nothing.
51:56It was a joke.
51:58You were an absolute joke.
51:59I let everyone have a...
52:01You were a passenger.
52:01You were a passenger.
52:02Charles, I do not understand what happened in that kitchen.
52:06It was left in your hands after they did a runner.
52:09Two hours later, you've done nothing.
52:11We did not do nothing.
52:12I decided the more quantity we could make would be better to sell trade.
52:17We couldn't go to trade with only 20 packs.
52:18It wouldn't have made any difference to the task.
52:20Charles, he told you to come to Brixton.
52:21He did.
52:22He told you to come to Brixton.
52:23Why didn't you come to Brixton?
52:24We were in the car on the way to Brixton.
52:25We were in the car.
52:26Listen, listen.
52:26You did not get a hold of you.
52:27You listen to me a minute, all right?
52:28You listen to me a minute.
52:29We called you at 10 to 2.
52:31Why were you still there for another 90 minutes after that?
52:33How long did it take us to make those buffalo burgers?
52:35It took us from 11 through to 12.30, OK?
52:38Charles, that's not the question he asked you.
52:40No, no, it's important.
52:41That's not the question he asked you.
52:41I'm answering you.
52:42Elliot, you want me to answer?
52:44I'm answering the question.
52:45Have you got a problem with listening to people?
52:47Not at all, Lodgerigger.
52:51How do you possibly feel to make them burgers as quick as possible?
52:54Without question.
52:54So why were you calling me at 2 to 2 to 3 about pricing
52:56when I told you not to do any pricing?
52:57I didn't get any lead from my product.
52:59I did give you a lead.
53:00I said, don't worry about it.
53:01Make the burgers.
53:02I'll call you and tell you the pricing.
53:03Don't worry about it.
53:04How can I sell that?
53:04How did you know how much to sell these for?
53:06I looked at the cost.
53:07I looked at the total price of the raw meat,
53:09and I put all the costs in together.
53:10You plopped him on that out the edge.
53:11No, I didn't.
53:12Yes, you did.
53:12He's full of hot air, Lodgerigger.
53:14He makes statements about being better.
53:15OK, you're putting some blame on to him.
53:17But I'd like to see your notebook where you worked out the prices.
53:20I mentioned in the kitchen, I specifically said
53:22we had absolutely no idea what we were selling them for.
53:24When we left in the car, how much were we selling the burgers for?
53:27Tell me.
53:27We didn't know.
53:28We didn't know?
53:29We didn't know.
53:29So we left the kitchen and we did not know.
53:31OK, the point I'm making, Elliot,
53:34is that there was no strategy, so what did you do?
53:38I absolutely raised that point,
53:40and the reply was, we'll sort it out later.
53:41We need to get these things made.
53:42No, we'd done it in the car on the way to Brixton.
53:48I just thought, we need to get out and sell.
53:50Danny, one of your claims here,
53:52when the pressure is on, I perform better.
53:55Well, the pressure was on and you didn't perform.
53:58Danny had absolutely no control of this task,
54:00and Charles riles people up the wrong way.
54:02A key part of business is getting on with people,
54:04and you do not get on with people.
54:06Is that right?
54:07Incorrect.
54:08Incorrect.
54:08I'm telling you, mate, if you was working for my business,
54:11I would have sacked you after this.
54:12Well, your business would be bust if it wasn't there.
54:15Really? Well, my business is doing all right, mate.
54:16One of your claims, Charles, is that you say,
54:19I don't do anything unless I'm winning.
54:22So if I'm not winning, that's a failure.
54:26Yeah, this is a failure, this task, no question.
54:28Oh, really? Really?
54:30You know...
54:31But failure, as you said, was not saying of hot burgers.
54:33Charles also admits that he talks too much
54:35and doesn't always listen enough.
54:37I agree.
54:38You know, without these guys knowing what you've put in your own CV,
54:42they've come up with it.
54:43You don't listen.
54:44I'm not perfect.
54:45I can improve a lot of sugar.
54:46Hmm.
54:47Elliot, the failure of this task is down to who?
54:50Danny, Lord Sugar.
54:51Simply down to the fact, this comes down to strategy.
54:53There was absolutely none...
54:54Danny, what would you say?
54:55I would say Charles.
54:57And I would say Danny for the same reason as Elliot just gave.
55:00Well, do you know what worries me, Charles?
55:04One gets a feeling about people immediately.
55:07And the feeling I'm getting is that you're a little bit disruptive.
55:13And I can't deal with disruptive people to be my business partner.
55:19Danny, you've made some serious errors
55:22and I think you got a bit overwhelmed.
55:25As far as Elliot is concerned,
55:26I really don't know what you did on this task.
55:29And that worries me, really.
55:32Having said all of that,
55:34the fact of the matter is,
55:36Charles,
55:37we can't have disruptive people here.
55:41And whilst you say that
55:42you'll get better as time goes along,
55:46it is regretful
55:47that
55:48you've acted in this way in this first task.
55:51But, Danny,
55:55this was a disaster
55:56and I don't think you managed the team well,
56:01Danny.
56:01It is with regret
56:02that you're fired.
56:04Thank you, you too.
56:05This is very early in the process,
56:18Charles.
56:19OK?
56:21So I'm going to give you the benefit of the doubt, OK?
56:23So the pair of you go back to the house.
56:25Thanks, Doctor.
56:31No hard feelings, mate.
56:32No hard feelings.
56:32Give it up, lad.
56:47The biggest mistake I made
56:49was trusting Charles as sub-team leader.
56:50It shouldn't be me sitting here,
56:52it should be Charles.
56:53Because the reality is,
56:54if a personality like that,
56:55he's going to get sacked
56:56within the next couple of weeks anyway.
57:00Harrison, how do you feel about getting picked
57:02to then being swapped out?
57:03As soon as he said my name,
57:04I wasn't going to let myself go back.
57:08Charles was pretty destructive,
57:09to be honest.
57:10He is the weakest link in the group.
57:11Our team will be stronger without him.
57:14I hope he stays then.
57:21Hey!
57:23Well done, boys.
57:24Yeah, it was pretty, uh,
57:25pretty intense there in the boardroom.
57:27You can see us looking and going,
57:28can I work with you, Charles?
57:29That's the question he comes to.
57:31I came back here,
57:32and I will never be defeated.
57:33I will not stop fighting until I win this.
57:38Now, 17 candidates remain.
57:43The search for Lord Sugar's next business partner
57:46has begun.
57:50Next time...
57:51This task is making money
57:54from interior design.
57:56A high-end hotel makeover...
57:58Oh, my God.
58:00Oh, that's perfect.
58:01...leads...
58:02What is it?
58:03Is this upside down?
58:04...to renovation ruin.
58:06Too much chaos.
58:07Too much chaos.
58:08It's like someone's puked rainbow in this place.
58:11And in the boardroom...
58:13I mean, it's diabolical.
58:14...checkout time.
58:15I wouldn't trust you with a hotel in Monopoly.
58:18You're fired.