Hollywood Fitness Studios Court Clients After Equinox Chairman's Trump Fundraiser | THR News - video Dailymotion

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Star stylist Karla Welch canceled her SoulCycle membership and urges Instagram followers to "know where your dollars go," while Gwyneth Paltrow's trainer Tracy Anderson will donate 20 percent of class proceeds to non-profits.

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00:00Hollywood fitness studios are now jumping on the opportunity to promote their own

00:04more inclusive policies in the wake of the public backlash against Equinox and SoulCycle

00:09after its chairman and owner Stephen Ross planned a fundraiser for Donald Trump.

00:13According to The Washington Post, the billionaire New York real estate developer is

00:16hosting a fundraiser luncheon for Trump on Friday at his Southampton home that includes

00:21lunch, a roundtable discussion and a photo op with the president. Following public

00:25outrage from the news, many, including Hollywood stars such as Billy Eichner,

00:29Chrissy Teigen and Queer Eye's Jonathan Van Ness vowed to cancel their Equinox and

00:33SoulCycle memberships. And now competitive gyms are offering messages of inclusivity

00:38with some even offering discounts to those who cancel as well. SoulCycle's biggest

00:42competitor, Flywheel Sports, whose devoted members include Sofia Vergara, Jimmy Fallon

00:47and ironically Ivanka Trump and Jared Kushner posted a general message of inclusivity

00:51following the recent news. All welcome and always free shoes, alongside an image of a model

00:56wearing a tank top that reads all sizes, all colors, all levels, all faiths, all genders,

01:01all styles, all welcome, Flywheel. California-based bin studio, Cycle House, whose clients

01:06include Jessica Alba and Shay Mitchell, reposted a general home-to-all message stating the

01:11company's inclusive policies. And Exhale Fitness Studio and Spa in Santa Monica posted,

01:15At Exhale, we achieve more together than alone. We operate from positive energy. We welcome all.

01:20Wendeth Paltrow's longtime trainer, Tracy Anderson, went the extra mile stating that she'll

01:25donate a percentage of weekend earnings from her business to three non-profits.

01:28Other local and regional fitness businesses have also been getting in on the action.

01:32306090, a New York City-based fitness studio, offered new clients who recently canceled

01:37Equinox memberships two free weeks of unlimited classes. New York Sports Club offered customers a

01:42free workout on Friday, August 9th, the day of the planned fundraiser. Other businesses,

01:47such as New York City locally owned studio Five Points Academy and Jersey City-based

01:51cycling studio Core Indoor Cycling, also offered free classes for recently canceled

01:55Equinox and SoulCycle memberships. Equinox and SoulCycle attempted to distance themselves

02:00from Ross' involvement in their businesses, releasing a statement saying,

02:03For more updates to this story head over to THR.com and until next time for The

02:18Hollywood Reporter News I'm Neha Joy.

Hollywood Fitness Studios Court Clients After Equinox Chairman's Trump Fundraiser | THR News

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