Skip to playerSkip to main content
  • 20 hours ago

Category

🤖
Tech
Transcript
00:00The clock is ticking on Google's ad machine.
00:03In court this week, Google pleaded,
00:05please don't break us up before Judge Leonie Brinkema.
00:08The DOJ and Google debated dismantling Google's ad tech monopoly after prior rulings.
00:14Google stacked the deck, sold the cards, and also owned the casino.
00:18Now comes the hard part, deciding the punishment.
00:22The DOJ wants Google to sell off AdX, the ad exchange at the center of online ad money.
00:27It may also require selling Google's publisher ad server to reduce dominance.
00:32The forced sale would target Google's publisher ad server, a key revenue system.
00:37Judge Brinkema acknowledged Google will almost certainly appeal any ruling.
00:41If she orders a breakup, enforcement could sit in legal limbo for years during appeals.
00:46Behavioral changes, like new rules for Google's operations, could be implemented far more quickly.
00:52She also acknowledged that time is of the essence, aligning with the government's urgency.
00:56After all, big tech moves fast, and legal cases do not.
01:02That timing problem already haunted the government in its Meta case filed in 2020.
01:06TikTok's rise undercut Meta's argument that it dominates and crushes competition.
01:12So, the DOJ chose the Eastern District of Virginia, the legendary Rocket Docket, to move this Google case fast.
01:19Brinkema's ruling isn't expected until next year, and this isn't just about Google.
01:24It's about whether regulators can curb big tech before markets shift again.
01:29For now, the courtroom drama is on pause while someone in Mountain View waits anxiously online.
Be the first to comment
Add your comment

Recommended