01:01Smallholder farmers and farming households are at the forefront of these sectors, producing 60% of the global tea supply and 80% of the coffee supply.
01:13Traditionally, we often see them as rivals, but the tea and coffee sectors face common hurdles.
01:22These highly competitive markets are at the mercy of shocks, ranging from climate change to pandemics and volatile prices.
01:32The sectors must also attract a young and dynamic workforce capable of cultivating lasting change.
01:41And women, ever present in the supply chain, must become decision makers and have their voices heard.
01:50As global demand for these products surges, consumers are increasingly concerned about the environmental and social impacts from the production, trade and consumption of tea and coffee.
02:05Now, more than ever, these sectors must rise to the challenge, embracing innovation, inclusiveness and working together towards sustainability.
02:18The future of tea and coffee depends on us.
02:23Let us become curious about each cup of tea or coffee we consume.
02:29This simple gesture can change the life of millions.
02:34Let us unite to support tea and coffee producers worldwide for better production, better nutrition, a better environment and a better life.
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