Disney+ Gaining Ground in Streaming Market, Nielsen Says | THR News - video Dailymotion

Disney+ has made inroads into becoming part of consumers' streaming habits, but the platform has a ways to go to catch its more established rivals.

Transcript

00:00As The Mandalorian recently landed 15 Emmy noms, including one for Outstanding Drama Series,

00:11Nielsen says that streamer Disney Plus is gaining a foothold in the streaming battlefield.

00:16But the platform still has a ways to go to catch up to its more established rivals.

00:20According to Nielsen's latest total audience report,

00:22Disney Plus accounted for 4% of streaming usage in the quarter.

00:25That's the smallest share among the platforms that Nielsen measures individually,

00:28Disney Plus, Netflix, Hulu, Amazon's Prime Video, and YouTube,

00:32but it's also not that far behind Prime Video at 8%.

00:35Netflix, per Nielsen's figures, came in on top, accounting for 34% of streaming time.

00:40YouTube ranked second at 20%, followed by Hulu at 11%.

00:44All other streaming platforms, including Apple TV+, CBS All Access, and Niche Services,

00:48together made up 23% of time spent.

00:51WarnerMedia's HBO Max launched on May 27th, just four days before the end of the second quarter,

00:55so it didn't make the list.

00:56Disney reported 57.5 million paid subscribers worldwide for Disney Plus in the second quarter,

01:02and more than 60 million by early August.

01:04The second quarter for Disney Plus was light on original programming,

01:07but it did see the service add blockbuster movies to its catalog, like Avengers Endgame,

01:11I know I said no more surprises, but I was really hoping to pull off one last one.

01:17and Star Wars The Rise of Skywalker.

01:19People keep telling me they know me.

01:22No one does.

01:24Plus, its subscription-driving live capture of Hamilton debuted in July.

01:28It's also worth noting that Nielsen's measurements are only for the United States,

01:31plus streaming services don't regularly release viewing data

01:33and have disputed the accuracy of Nielsen's figures in the past.

01:36For more on this story, head to THR.com.

01:39For The Hollywood Reporter News, I'm Tiffany Taylor.