- 1 week ago
Dailymotion is a French video-sharing platform, owned by multibillion dollar media conglomerate Canal+.
Dailymotion are building out their operations in Australia and Asia, creating cost-efficient ways for teams and athletes to reach new audiences, and drive revenue.
Parisian Jean-Baptiste Alary moved to Australia 10 years ago, and is leading his company’s charge- empowering sports to seize the moment amidst the hyper shifting-sands of digital media.
Dailymotion are building out their operations in Australia and Asia, creating cost-efficient ways for teams and athletes to reach new audiences, and drive revenue.
Parisian Jean-Baptiste Alary moved to Australia 10 years ago, and is leading his company’s charge- empowering sports to seize the moment amidst the hyper shifting-sands of digital media.
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SportsTranscript
00:00g'day hello and welcome to the show sports cutting edge for the australian sports technologies
00:07network powering sport through innovation and we are here thanks to our wonderful friends at daily
00:13motion our guest on the show today he is the daily motion boss of australia and new zealand
00:20jean-baptiste alory welcome to the show hi lucky nice to be here thanks for having me well you know
00:28what you are my favorite person in the world jb because thanks to you that we do this show you
00:35know i we were chatting last week at the australian sports innovation week and i said like you know my
00:41boss at astn is martin schlegel uh one step above martin is you jb and the only other person above us
00:49is god and so we can't get god on the show so the fact we got you it's our number one get so thank
00:55you very much for your time and i do say thanks to our wonderful friends at daily motion pro now
01:00this message is for sports broadcasters clubs federations daily motion pro is the most complete
01:06video suite for sports broadcasters clubs and federations helping them stream on every screen
01:13growing their fan base monetizing their content backed by ai driven features designed to engage fans
01:19and supported by expert teams it delivers a high performing and immersive video experience with
01:26over 400 million active users per month which is it's mind-blowing so you put the population of the
01:34united states of america and the united kingdom together that's the sort of amount of people
01:39we're talking about every single month on the daily motion platform huge of course there's a network of
01:45like 5 000 partners daily motion work with to create premium content daily motion pro is now
01:51a trusted actor across the sports industry find out more at pro.dailymotion.com what do you reckon jb
01:59is that right this honestly i think we should just hire you i think that's our job that uh doing the
02:06elevator pitch than i would ever will um but yeah as you said it's mind-boggling it's very hard to uh
02:11comprehend you know we live in the world of big platforms uh the googles the metas and it's kind
02:17of easy to forget about uh what sometimes people refer to uh in a friendly way as tier two platforms
02:23but they still have massive reach that you can tap into again as you said whether you're a sports
02:29broadcaster or sports club or even grassroots there's always a bit of audience that you can tap into
02:35so yeah well well jb don't worry everything sounds better in your beautiful accent no question about that
02:41um but it's it's the great point that you make because i mean that's the thing and and it's it's
02:46stunning the shift in the last 30 years you know i mean to be able to get an audience for the purpose
02:53of you know generating revenue through advertising being able to pull together an audience that is
02:59sizable enough that it's appealing to a corporate to write a check for that airtime um like in in
03:05australia where we are right now uh there were three commercial networks seven nine and ten and essentially
03:11uh seven and nine split the audience about 40 percent each channel 10 picked up 20 slightly younger
03:17demo and that was the audience set and forget and in the mid 90s uh the rise of pay tv cable television
03:24it throws a little spanner into the works of traditional broadcast but now the fragmentation
03:31is so extraordinary and the fact that your platform can put together 400 million people
03:38and that have that audience there consolidated month to month year to year is extraordinary i mean
03:45the daily motion story in and of itself is is a magnificent story the way that it came together
03:50benjamin bedewon and olivier poetry coming together pulling 6 000 euros about 20 years ago and putting
03:58this business together amazing but i want to reflect on you first jb because i met you for the first
04:03time in person last week at the mcg at the sports tech conference and it was you know which is one
04:09of what actually met you properly but your career is a fascinating one so you obviously start off in
04:14in your native france you studied in korea as well you studied law economics political science history
04:21korean studies so you've you've done so much in you know and you're only a young man highly successful
04:27you've been with daily motions since january 2017 you're now the boss of australia and new zealand
04:33head of professional services you previously ran the apac content out of singapore um just as you
04:40reflect on your career mate i mean how much you enjoying the journey and where you are right now
04:46i did not expect to find myself in australia it's been a very pleasant journey i'm about to
04:50conclude it uh in a way with a citizenship uh so i'm coming towards 10 year 10 years in australia
04:57next year and i'm gonna yeah finally get my citizenship which is i mean obviously a
05:02a very uh symbolical moment uh still still haven't managed to uh to get the proper aussie accent but
05:08uh okay you know it is yeah this is it it nicely came together as you said i do not come from
05:16the sports background or i didn't train uh i mean last week at sws you had sports scientists
05:22sport professionals athletes i do not come from that world so it's it's really really a good thing for me to
05:29be able to go to these events i know that some people dread events but i feel like for me it's
05:33like i get replenished getting to meet so many people that i don't know from all walks of life
05:39i spoke to a head coach and then a head teacher from an academy in marabernon here in a in a melbourne
05:47um you know teaching young kids uh and getting them on way to to become sports athletes and professionals
05:53right and professional athletes and i think that is very interesting i trained as an academic so
06:00nothing related to tech or digital in particular but i decided to take a leap outside of that world
06:08because if you know anything about i don't know if you yourself ever taught lucky but if you teach or
06:14if you're in research usually you go through the university the doctorate the post doctorate
06:20if you're lucky enough you get your first job in university and you pretty much never go away from
06:25that world yeah and i thought to myself maybe i need to get out into corporate world or the you
06:31know private private company try something else before i come back to teaching and so that's what
06:36i'm doing right now that's so cool what what a journey like the fact that you know you and i think
06:43even the fact you had the cognizance that you didn't want to just be sort of siloed away in a faculty
06:48lounge for the rest of your life you wanted to go out and experience some more of the world to
06:52then be able to bring that that richness of your experiences back to the classroom when you get back
06:56there um and i gotta i can imagine you'd be a very cool professor to have uh so i hope so oh
07:04definitely uh okay so and also so you're about to become an aussie congratulations on that as well
07:10we're lucky to have you here um and tell us about so you've been here 10 years i mean that's
07:15interesting because daily motion literally about to uh celebrate your 20th anniversary of coming
07:21into being um i i mentioned the the aforementioned uh benjamin bejuan and olivier poetry apologies on
07:29pronunciations uh in march 2005 came together and made this website daily motion so ahead of their time
07:37they put together 6 000 euros and what have been able to grow now absolutely extraordinary you guys are
07:44in 149 countries across 183 different languages on the platform um can you give us a bit of an
07:51insight into the way that daily motion has grown i mean you started off user generated content a
07:56really great community building platform and now we see premium content coming from four corners of the
08:03globe it went into cycles i think when daily motion started there was indeed this ugc this user
08:10generated content words thrown around and it's gone through phases of being a positive connotation
08:14and a negative connotation depending on who you talk to including in austrian media obviously as you
08:19said like just a month after youtube was founded march 2025 i think it was so 20th uh anniversary this
08:27year which we celebrated and will celebrate throughout the year um i think it's been a full circle moment
08:33people have gone back to creator content you're a creator yourself um in twisted ways that might also be or
08:39become a creator anyone and everyone can become a creator i think in sports in particular there's a
08:45there's the attendance to a trend sorry towards towards uh trying and leverage more of that uh including
08:52from sports themselves or from people in and around the sports industry to produce content and get
08:57themselves out there from the camera read the news you know be the one interviewing create a proximity
09:04and so i think in a way we've again 20 years we even haven't invented something new it's just come
09:09back to the grassroots but in a different way in a more professionally produced environment potentially
09:14and so yeah i think with daily motion i've seen a few rebrands i've seen a few apps relaunched we've
09:21gone through acquisitions we've been acquired by vivendi in 2015 which is kind of a big media powerhouse
09:28across ticketing publishing event tv uh universal music was a part of it we've got ad agencies we've got
09:34all of those media heavy businesses and then all of a sudden daily motion the ugc kid uh coming into there
09:41and having to show um you know okay how can you sustain and protect and promote premium content which is
09:48what we've been doing for the past 10 years since 2015 and then obviously the last year canal plus
09:54which is a paid tv network uh quite akin to foxdale um but a big very big significant player even outside
10:01of france in poland in myanmar in vietnam in a lot of french speaking and now english speaking africa
10:08uh with some you know ambitions on in other markets too so so you all of a sudden you're part of that
10:13group and that puts video and premium content at the forefront it does raise the expectations well i mean
10:20canal plus absolutely huge their revenue last year was six billion euros they got more than 7 000
10:27employees you are one of those and representing and flying the flag in australia and new zealand
10:34when you look at it jb like over the next sort of year to two and these things they sort of rapidly
10:41escalate and evolve but over the next 24 months what's your goals with daily motion in our corner of the
10:48world in australia and new zealand i'll split it into when it comes to media owners and i could
10:56include some of the sports uh you know broadcasters the sports federations and and clubs uh and leagues
11:02in there as media owners of their own sort i try and put the emphasis on understanding and being a part
11:10of the industry networks of the alliances of the associations that are making the ecosystem in news
11:17in particular that's fairly easy there's five or six of them that are very representative in sports
11:23it's a little bit i mean you've got government organizations you've got grassroots organizations
11:28um clubs and leagues talk to each other i mean i think if we go back and that's the one of your
11:33topics and uh and i think with the astn which we'll probably talk about a little bit as well um it's one
11:39of the things that i really like is that you physically in australia concentrate sports investment
11:46venues practitioners in the same spots obviously like melbourne has its own spot with around the
11:52mcg and the world ever arena and all that area right and sydney also has that i think with more
11:58park and in in this area you've got concentration obviously brisbane also coming up i like this idea
12:04of everyone talking to each other because by virtue of being physically present uh close to each other
12:09i not sure if it's by lack of experience but it doesn't feel to me like there's a big industry
12:16network of sports professionals outside of events that that lets you you know be a part if you're a
12:22tech vendor if you're a sports journalist whoever you are and you come into sports i'm not sure if
12:28there's that's that sort of big alliance that you could be a part of to to be able to talk to everyone
12:33uh so i'm interested in in in that because i've done that work on the news space again that we're
12:38part of uh the local independent news association the digital publisher alliance we're part of the
12:44interactive advertising bureau we're part of a country press australia we're associated with them
12:48so we're part of like various levels of uh hyper local regional national news associations but in
12:54sports in particular so i'd like to draw from that experience there and see how do you reproduce that
12:59across sports at the grassroots regional states and and the national federal level um i think for
13:06daily motion that has to be the first step that we take to be recognized to understand all of the
13:12industry uh challenges the lines the force lines that's what we say in french you know like who who is
13:18doing uh what and who is pitching what i think these these are like really my my key focus and then
13:24obviously because we already have a pre-existing brand like daily motion pro daily motion advertising
13:29or two pre-existing brands under daily motion try and make people understand the value of having a
13:35player such as ourselves embedded locally um to help them manage their content generate monetization
13:42opportunities and and eventually distribute the content to the biggest audience well you make such
13:47a great point around the monetization aspect because you know really unless you are the afl the nrl
13:54cricket australia tennis australia where you can get the big deal with whether it's the free-to-air
14:00broadcaster of seven or nine and foxton you know so that's that's covers that but still i mean so
14:06many people are now watching sports on their phones and younger people watching it in short form fashion
14:11but for every other sport including very importantly a lot of our olympic athletes i mean
14:16about half of all australia's olympic and commonwealth games athletes live below the poverty line
14:23on an average income of less than thirty thousand dollars a year and so for the ability for some of
14:29the greatest people that are prospectively looking at la 28 brisbane 2032 who can barely afford to eat
14:35the fact that they can get their content out there and monetize it like it's a silver bullet solution um
14:42what i want to have a look at is the digital advertising spend in 2023 the statistics from
14:48a burlo now the total global advertising spend digitally speaking was 667 billion dollars up 11
14:59on the year previous now the lion's share of that comes out of the united states of america with 263
15:05billion dollars but on the top 10 list australia comes in at number seven so the fact we've only got
15:1127 million people uh we are still number seven on the list in terms of the amount of money that
15:17advertisers spend on digital advertising at 10.5 billion uh slightly ahead of france actually
15:25and so we see a terrific opportunity for sports to be able to cash in on these rivers of gold
15:32a hundred years ago classified advertising in newspapers were the rivers of gold now it's digital
15:38advertising spend and 28 of that money is specific to video so exactly what daily motion does um so
15:47jb say if i'm a sport i'm i'm not cricket australia but i'm coming to you and daily motion saying look
15:53we got a lot of content we want to be able to get our content out there reach our existing community
15:59grow our community and also make some money how would we go about creating that sort of relationship
16:06jb what could you do for me being the sport to try and get on your platform and make things move
16:14i would try and focus on the core strengths understand where does the richness of the
16:20content lies for each code each league um what are the capabilities first right uh who produces the
16:26content at what frequency where are they posting it right now are they doing anything a lot of think
16:32clubs don't even have like a commercial force necessarily per se it's more swiss army knife
16:36people doing a bit of this a bit of that and i think being able to sustain a good pace of
16:44publishing every day or every week or every month whatever is the strategy the strategy
16:49is probably where i would start trying to understand the the forces again the resources that are present
16:54all the ambitions as well that uh each uh sports owner would have for their club for their league for
17:01their code uh or whichever organization they're they're managing and then from there i think look at
17:08a few of the key mediums so obviously you've got socials you've got dark socials which i think is not
17:15to be underestimated so whatsapp emailing sms's things like that that connects the community and i think
17:21that are very powerful on their own to share content not to be underestimated again and then
17:26look at maybe the formats as well as it has to be vertical video because of all of the social content
17:31being already vertical can you reuse that can you can you clip that can you make it entertaining enough
17:38that people want to know more and then can you send some messages through this content this small vertical
17:44content can you send messages hey tune into the next match go support your next team invest in your
17:50athletes try and go and buy the jerseys whatever the message is whether it's a commercial message
17:54or you know a team message or support message try and use the content to spread that message not only
18:01shoot content but like also send messages in and around that piece of content and so i think where
18:06we're trying to come in is to try and provide at every level we understand that not everyone's going
18:11to have a broadcast output of 50 videos per week or even 50 videos per year for some of some some of
18:16those clubs right you have to start somewhere look at your resources focus on the core strength
18:22of your code is it is it you know athletes they have you have big personalities can they carry for you
18:29if not you've got great operators people that are willing to put in the work to produce content because
18:33they want to learn and it's a kind of a career objective for them to maybe learn how to shoot video
18:39content or audio content or maybe even broadcast live you can broadcast live and probably we'll talk about
18:44this but the cost of publishing and the cost of streaming has never been lower to entry if you
18:51wanted to broadcast before the show during the show even us right now talking obviously on a on a vodcast
18:56and a podcast right like that that literally costs almost nothing except our time obviously uh which
19:02is precious and i feel like what we're trying to do what i'm trying to do here is to understand at
19:07every level i speak to grassroots i speak to a few big big leagues but then mostly people that are really
19:14trying to figure out things with limited resources limited teams how can they partner up how can
19:19they build content based on minimal tech stack uh really one two three solutions max and then see
19:27if they understand their audience their content and where they can get the most banks for their bucks
19:33and that will vary obviously for each organization what i think is really fascinating about obviously your
19:38passion in in education is to be an educator as i said i think you'd be the the very cool professor
19:44on campus um to be an educator you got to be able to engage an audience and particularly a youth
19:50orientated audience um you got to make people want to sit up in class and actually pay attention not
19:55just scroll through their phone while you're doing the lecture and i feel like you have got an innate
20:00ability and i saw this last week at the innovation content uh conference very charismatic you know
20:07and i feel like you know how to engage people what advice do you give your clients as to how they can
20:14stop the scroll how they can get people's attention it's funny i a really good friend of mine who's
20:19actually been on this show a lady by the name of karma armani and she for some time actually based in
20:26paris was working with sport five and her job suddenly like 25 she's prolific her job was running
20:33the english language channel for bayern munich doing all their socials everything from x through
20:38to tick tock insta now she's actually heading up media and communications at como ofc in italy in the
20:44syria and she her job literally was trying to engage fans minute by minute all day long in all time
20:51zones so it was crazy sort of hours that she had to work um but it was always trying to come up with
20:56new ideas new innovations new ways to hook people in um in a broad sense jb what advice do you give to
21:03people listening uh and to daily motion clients as to how to create content that genuinely captures
21:11people's imagination big question i would say that it's always helpful to look outside of your own
21:21realm so here we're talking about sports i come from news i go into sports i get inspired by what
21:25people do in sports and i bring that back to news in the way that you know you create entertaining
21:30content great cream content you try to create appointment tv which is dwindling right as we know
21:36and sports probably the last thing that broadcasters are holding on to uh with a few a few other exceptions
21:42uh to to get their appointment viewing and their and their numbers uh upright but i feel like in my
21:48context and to answer your question if i look at brown marketing there's some people including
21:53australian people right now heugene ely very famous uh speaker he told at the melbourne business school
22:00he's kind of on a tour he's a brown marketer and he tackles this very question of how do you capture
22:06your audience's attention in a world of endless scrolling and dwindling attention time i think it's
22:11what maybe seven eight seconds now the attention on action sorry attention time on the website as you
22:17land uh so you've got only that much time to capture he was saying that you need a very strong
22:24brown image um graphics that within the first second are recognizable a face someone needs to be able to
22:35from the camera maybe the athletes maybe someone within your team if you're if you're a small sports
22:39organization someone there has to be some form of consistency and some human touch graphics the
22:46texts the logos that are being used the typefaces the anything that really you try and define ahead
22:56of time that will create a brown recall okay i'm scrolling through this is volleyball australia
23:02this is the soccer rules this is football australia this is whichever organization you belong to
23:07being able and football australia did that right they revamped we learned last week they revamped all
23:12of their graphics with the help of a few companies because they recognize that the graphics also anchor
23:18the audience around okay this is the new champions uh uh cup uh we need a very recognizable color
23:25code graphics code let's go for it let's invest in that because it will trigger longer attention time and
23:32eventually whatever the business kpis are behind you is it engagement is the number of subscriptions
23:36people uh going engaging into grassroots uh football organizations uh and communities i think it has to
23:44start from the branding and the story that you want to tell and then how do you incorporate visual
23:49elements that yes whether they're vertical videos on tiktok or on your site you respect your own brown
23:56guidelines and you use them to anchor someone into staying because they get some familiarity out of
24:02your content so i think even though it's nothing related to sports it's it's all brown marketing and
24:07some people might be uh you know not not super familiar or not super keen on this but i think it's a
24:12good point of reflection outside of sports to really think about what anchors your content in the mind of
24:18of your audience your visitors and of course the people practicing your sport you make some excellent
24:25points i appreciate you give us an insight into into your intel it's funny you mentioned football
24:30australia i actually just did an interview with heather garyok who's the ceo of football australia
24:35and heather and her team are doing a sensational job and and you're right like trying to grab
24:40people's attention particularly if we look at football australia they have this beautiful runway now
24:45where they got the asian cup here in australia for the women and the men's world cup obviously it's
24:50going to be the greatest of all time in the america's the final in new york city more attention than
24:54ever before on the biggest game in the world the world game so they're obviously trying to cash in
25:00while the going's good to be able to amplify their sport get participation and you know continue to
25:06build the great success story that is the matildas and to continue to work on building the narrative
25:12around the socceroos so that's a huge thing for these sorts of big top level sports there'll be a lot
25:18of people listening to this that are working more at that community level jb if if someone's listening
25:23they're saying like you know maybe they run a state-based sport that isn't cricket or football
25:30either world game or rugby or afl and they're thinking you know i like what jb's saying but i
25:36just don't know if it would work for my sport i dare say you often get people particularly in australia
25:42it's part of our culture we're a little bit like in america people are like of course my sport belongs
25:47in prime time let's go in australia we're probably a little bit more naturally uh reserved uh bashful
25:55maybe thinking i don't know if this would work maybe we're not good enough what how do you help
26:00people over that that barrier in their own mind around their sport to actually say you know what
26:05this actually is a golden opportunity for you and your sport i think australians have a very strong uh i
26:11hope it won't be uh won't be a beeped at the end when we do the editing but they've got a strong bs
26:15detector yeah yeah um i think you know naturally a little bit like the french in a way you know uh
26:22naturally critical of uh of some ideas especially if uh if it's about tech and complex systems i think
26:29simplifying allocating some time for experiments throughout the week if you can spend even a couple
26:35hours on the friday experimenting with new tools um there is there are so many tools out there to
26:41broadcast content to edit to uh dub to auto translate i mean this the question is not like you know are
26:49you able to get information it's it's out there and you can download an app we acquired an app called
26:54mojo at dailymotion in april it's similar to a cap cut so what powers a tick tock editing right for creators
27:02um you can create a video content add subtitles in 20 languages put a background include your graphics
27:13put a little music that is uh free of rights or your own music if you've got uh if you're lucky
27:17enough to have uh your own jingle um and then publish that on six different platforms in under five
27:26minutes so the power of experimentation allocating time for experimentation and i
27:32know what's the usual counter to this i do not have the time i'm doing multiple jobs at the same
27:38time and i feel like it's at some point it has to come down to do you want to allocate the time
27:43for this the same way that you're allocating time to talk to your stakeholders to talk to the board to
27:47talk to your members experimentation time doesn't have to be a long time can be one or two hours per
27:52week i practice this myself so i think if you if you preach a gospel you should practice it yourself so
27:59for example i was spending some time on understanding how i can clip content with other tools and i was
28:05trying a few out there that are letting me clip my pieces of video so that i can push them into 30
28:12seconds except that's one another one around hey i want to use notebook lm which is a google product
28:18to create a project create a quiz create an audio vodcast of it uh podcast sorry and then use that to
28:26prepare my interview with lucky today and to see okay if he asked me this question what type of quiz
28:33um question could he ask how could i answer and so you know like preparing myself for the specific use
28:39case but you could apply this um in the sports industry when you prepare a um a um rundown for a story
28:48so like when you prepare your pitch for a video story it doesn't have to take two hours to prepare okay
28:53how i'm gonna frame the content what is my subject matter what do i want to tell as a story i think
28:59it'd be interesting to just look at the existing content that you have can be text can be audio
29:07can be obviously images is there a benefit to turning this into video is there a benefit to turning this
29:15into a short appointment live of a few minutes um you take some publications like capital brief for
29:24example new publication around finance they do live appointment viewing for i think 30 minutes to an
29:30hour every thursday that's it no more just once a week they're trying this i'm not sure how successful
29:36they are with it but they're just giving it a go and seeing if they can get people that are subscribing
29:40to their product to tune in is there something like this that you can reproduce if you're a small
29:44organization or medium-sized organization around a particular moment of the week or of the month
29:50obviously the obvious one is matches right and competition could be training could be agm could
29:57be anything doesn't have to be fully visitor oriented could be corporate focus could be for your
30:02sponsors but to start learning the tools around video and here i'm focusing about video but you could
30:08apply this to any tool outside of like for audio for any piece of multimedia right uh so having
30:15that trying and embed that experimentation culture within your team is probably where i would try and
30:20start uh if i were a small organization to try and get as much uh return as possible from the infinity
30:31of tools that are out there and then of course get some sort of help curation could become from people
30:37like like the vendors that you already work with asking them for advice what do they use what do they
30:41recommend and then starting from there to use new tools it's really interesting jb you mentioned that
30:48the capital one the fact they're doing their appointment viewing on a thursday and let's see if
30:52they can build an audience doing it like that and like you know i feel like you'll be au fait with this
30:58i remember when i was going to university i studied journalism uh back in the day 2010 i remember there was a
31:04discussion around because that was at a time when news was free online so all the newspapers there was
31:11no paywall and there was a discussion around what the hell are we going to do because you know in
31:16terms of moving forward as a business model people are starting to migrate to online uh they don't have
31:22to pay for the content they're not going to want to pay and the discussion was that specialized
31:27information people will pay for that so for example the wall street journal's putting out specialized
31:33financial information and so people will take a hit to their hip pocket because they're getting
31:38something genuinely that can help their life investing etc you mentioned there around capital
31:45doing the thursday appointment viewing for content creators on the daily motion platform
31:52is there a hook around doing education type content and it sort of dovetails back into your
31:59you know original career path with regards university education like so another example of that are the
32:07world series the baseball world series is just wrapped up maybe the greatest world series of all time the
32:12dodgers get done in game seven against the blue jays david v goliath david almost won goliath one in the end
32:19and alex rodriguez is one of the main commentators on fox in the u.s he started doing online content
32:26around batting skills so baseball batting skills he's doing the short form videos he's putting out there
32:32um and it's getting a very high amount of eyeballs because it's specialized information would you
32:38encourage people to also do that so it's not just sort of content like hey we won the game on the weekend
32:43hey we're playing next week but doing stuff where you can educate young kids out there on specific
32:49skills or what have you is there something in that do you think i definitely think there is something in
32:55that you literally have a product in that category or multiple ones the one i don't know because i met
32:59the founders is coachmates in new zealand and they were present to the west last week they may have even
33:05won an award this year or last year i'm not sure about that but they invest in that grassroots
33:12coaching through video uh space and they do a lot more on the broader question of edutainment
33:18i definitely think if you look at the big tier one codes they all have their video sections and
33:24they've got their match recap and their highlights and their interviews and this is staple content it's
33:29very well there's no off the beaten path thing here it's just all very straightforward i do think if
33:37you're a smaller organization and you want to cut through the noise or do something a little bit
33:41different nobody's expecting you to do anything in that space anyway so you i think you can be really
33:46creative one thing i'm wondering about right now i'm thinking a lot about is um house of creators
33:54the house of creators model where you've got and your creators might be your athletes your
33:58participants your staff members they can all turn into creators right there's no diploma for
34:04becoming a creator i mean i'm sure there's some schools i will teach you that but you can become a
34:08creator go on the tools uh be in front of the camera or if you're a bit a bit shy you can interview other
34:13people but i think you can create edutainment content around uh what you said you know how to
34:19bat if you're in baseball um how to pitch uh how to go on the base there's a lot of stuff around that
34:26or even like take it another level uh if you're really into experimentation and you have time for it
34:33um there's incredible things you can do now with um video models like sora and veo for google all those
34:42project management tools for video they let you uh you know storyboard credit rundown i have a first
34:48batch of a story that's going to look a bit crappy but then you see people that actually use this and so
34:53we saw an example the big end of town big budget example of this is what the ao is doing and they
34:58showcased last week at sws where they're saying well literally now you can watch the actual match
35:04or you can watch animated versions of uh players playing uh the ao right and so that's very big
35:12end of town big experimentation with uh with huge revenue uh hopefully for them at the as a conclusion
35:19but i feel like you could try and use these ai video creation uh tools that are out there in order
35:28to experiment with the kind of content that would make people stop again back on that topic of
35:33attention um can you use it in innovative ways so that people are interested in learning more about
35:40the sport or they're interested about signing up for their first ever you know like a match or or like
35:47a training i think these these would have like a lot of a lot of potential and it doesn't cost again a
35:53lot to uh get started on the tools and this is not even like something for the emotion because
35:57there's so many other tools out there that you can try um there's no like limits to what you can
36:03do so i feel like in a way maybe entertainment is a good place to start as opposed to interviews or
36:09match recaps which might take a bit more production time you can experiment with those
36:14yeah and and you're giving something tangible for the viewer too like it's not just sort of like
36:19hey this happened how good was that it's tangibly something the viewer can take away and gain from um
36:26on the topic of attention it's interesting so yeah i i just i had a look at this the other day so
36:32the average attention span and there's different sources online they all seem to there's a consensus
36:36around these numbers but the average attention span right now is 8.25 seconds uh three years ago it was
36:449.2 seconds so it's it is diminishing uh back around the year 2000 it was out of 12 seconds so it's it's
36:51fallen off by about a 30 percent um now users spend just 1.7 seconds on a video before they'll decide
37:00will i stay or will i go so you literally got 1.7 seconds to grab someone's attention and as you
37:07said at the front end of our chat having a great graphic having a familiar human face these are things
37:12that can hook people in in terms of video content on the daily motion platform i know it varies like
37:18i like i watch a lot of your news content particularly the abc puts out great content
37:23on the daily motion platform obviously they do their abc news reports these sorts of things but
37:28uh as a rule of thumb what sort of length of content do you encourage users to to upload on daily
37:35motion oh we've seen a variety of land depending on whether the content gets embedded on the websites
37:42of those content owners right whether you're in sports in news or in entertainment we've got anything
37:48between the one minute or 30 seconds short because it's embedded on the home page as a carousel reel
37:53which you can click and go into full screen and then you get the instagram like experience right
37:57that's one you get also the 20 minutes to 40 minute documentary because we work um including with
38:04sports associations like squash tv for example we work with them and they try and put out like
38:08longer form content whether that's the actual match or commentaries or you know like bts behind the
38:13scenes around how do people train i think these bts is probably one that would be very interesting to
38:19look into and you can cut it you can cut it into series of short form content doesn't have to be a
38:23one 40 minutes bts which would take you a long unrealistic time to produce anyway um i think it was you
38:32or someone i don't know last week at the conference someone mentioned how in grassroot sports and
38:40community sports the strength is how close you can get to the athletes that's like the main power
38:46of one of the main powers of those sports and how people connect because they literally
38:51potentially know those people all they can get very close a lot of them are not media trained
38:56so you get a very raw uh feeling i think this is very good role can be good for social media we know
39:03what role uh can also mean in a negative bubbly you know kind of echo chamber kind of way but it can also
39:10be a good force for good if you get live reactions or like raw comments around the game from the athletes
39:20from the referees from the staff i think that'd be that'd be also good content that you can just
39:25then edit together and that can create longer form content so we're seeing a whole diversity of length
39:32of content we try and promote that because we're not so much fussed about dailymotion.com in my team as much
39:42as how do people use video content on their websites on their apps we can talk about this but for sports
39:50organizations that are based on trying get people to participate to book courts for example if you're
39:59a racket sports and you want people to book courts and engage you might have an app for this a booking
40:05system so you can book a court can you engage people with media there and then what length
40:11do people have back on your overall point about the dwindling attention time from 10 seconds or
40:17whatever it used to be a few years ago to like seven or eight seconds now is that attention time the
40:23same all across the board or is there a world where actually that attention time depending on what i'm
40:28doing right now if i'm cooking i'm gonna spend 10 minutes on that recipe if i'm booking a court uh
40:34hopefully the app is seamless enough that i don't have to spend five minutes booking my courts but maybe
40:39i'll spend some time looking at a competition or at an interview or how to play again back on the
40:45entertainment and coaching if you're pickable and i don't know how to play pickable but all my friends
40:50want to play it or they want to date and go there then maybe i can learn something while i book my
40:54court for the first time so i think some interesting integrations there that we could you can look at as
40:59a sports owner where media helps you with your business goal hey book more courts very much so
41:05it's funny you mentioned pickleball i was about to mention pickleball so pickleball is is a huge
41:11emerging sport in the united states of america and globally but in the us huge and in terms of you know
41:17getting exposure like i've been at the gym before in new york and you look at espn and they got a pickleball
41:22competition but in general talking to pickleball authorities in australia earlier this year
41:28getting uh the word out there around pickleball it's a hard sell well you know it's probably not
41:33going to be prime time on channel 7 anytime soon so how can daily motion and what you mentioned before
41:39about doing a live broadcast so not just short form but actually broadcasting a sport can you tell
41:44us how could a sport like pickleball reach that broader audience and and use daily motion to help get
41:50them there going back to basics i think is using the core strength of the npr right now for example if
41:56we take pickleball there's a play around real estate they've got their own courts they've got a community
42:01they've got an app to book can we use this real estate both digital and physical to try and push the
42:08media side of their business so the video content the audio all the ancillary content trying and push it
42:14where people do their purchase or where they do their booking i think is one uh one idea pickable
42:22has this uh unique opportunity opportunity sorry being uh the little brother of uh the ao and having
42:29a relationship with tennis australia i think there's something there that they can leverage in and around
42:32the ao and the events to try and get a bit of attention out of a out of the big brother right and i think
42:39that's an obvious play as well um there's some sort of there's a trend that i want to explore around
42:48like so gamification again on that idea that you can blend video content with ai content and create
42:54animation is there a world where uh pickable can create some form of animated version of a player where
43:02they could re-watch replays if they wanted to invest into that piece of technology it might be a
43:07significant investment but one that they make because it gets re-shared on socials it's viral
43:12viral is not always good it's probably more than that you probably want to start organic and not do
43:17any viral marketing but i think if done well like that ao um you know players that are um avatars of
43:26themselves is there a lower cost thing like this that you can use you know earlier this year on linkedin
43:33everyone was sharing their own starter kit of them being a little doll right with their favorite
43:39objects i mean this is this is the cycle of hype right but is there something tangible there that
43:44could be re-shared on socials and kind of like a token all these old things around like web 3 that
43:49we used to have during covid where everyone was saying okay you can have your own nft and this is
43:54tangible and this is for you for for the eternity is there something there around digital identity that
44:02people that book courts could get as a unique benefit of being an npl member and booking courts
44:08and they get this and they get to share it and then the same way all a more classical and maybe maybe
44:13tangible example for people that run is on strava or nike app right you get you get your trophies you
44:19get you get some form of gamification from running and from doing it consistently so and by the way nike
44:25launched a guided running where you can learn from a coach depending on your level of experience you can
44:31learn how to run right um so these are things that are embedded within the app within the path of
44:37purchase within you know that's that's the the core center so it's not distracting in this case
44:44pickable but any any sport with an app or with a unique touch point like this it's not distracting
44:48them from their main goal of growing the usage of the app to book courts it's adding on value to that
44:54space as opposed to creating like a new space from scratch so i think there's again sticking to your core
45:00strength to core strategy but also trying and and increase the surface area uh around that that
45:08experience um the possibilities what can i do in your app can i book my courts can i get trained
45:13can i make friends can i chat with people i think it's an interesting idea to uh to follow on if uh if
45:18you've got that set up like the npl does in australia i like what you just said they're increasing the
45:23service area that's uh that's very nice that's a nice takeaway from the chat so far and and jb how
45:29about you so i mean you've become uh deeply involved in the australian sports tech landscape
45:34you're at the sports innovation last week at the mighty mcg you do plenty of these sort of conferences
45:40you got to leave people coming in given their different views what are some of the takeaways that
45:44that you've taken out of 2025 for moving forward i really liked how uh when you looked at oliver uh
45:52uh so the one of the the first keynotes that we had uh uh from um i think he's at a federation for
46:00several palsy football yes and it's national it's not only australia it's international obviously gave
46:04a speech around his broadcasting and commentator experience uh he's on every level of commenting
46:11within within the football uh football uh tears right but i i felt like this and then what uh the
46:18guys at club map i think it's called we're talking about terry uh terry dylan ceo at club map he
46:26was talking about how grassroots sports can come together and they can influence bigger codes or bigger
46:34sports i feel like there's a the the outskirts are influencing the center in a way in terms of like
46:41you've got a broadcaster someone who's really loving having a passion for their job how can
46:46they influence the way that media is done for football australia and then club map obviously
46:52federating and helping uh grassroots sports organizations how if you come together you can
46:57influence uh you know the bigger organizations get help from them get help from tech vendors from
47:02partners learn because again as we said before there's so many things out there to learn and to do that
47:08you've got to prioritize at some point so i was really interested going to this conference in
47:13meeting the people that are trying to make it easier to figure out a path for your strategy when
47:19you're a club owner or you know a sports practitioner or an operator i took a lot from that and i think as
47:26well looking at the athletes i always love the fact that at civil us you get to hear from athletes and i
47:34found it crazy that we had to hear you know from uh andy and the lotson um who i mean he did is it
47:41the seven straights or the seven seas yes seven channels yes uh there's always an immense amount of
47:49uh humidity you get uh you know like doing my own job what am i doing here when this guy's been
47:55swimming the seven channels how can i help how can i give back how can i connect people so it's not only
48:01about daily motion like i want to work with club uh maps so that probably i can help them and connect
48:06my uh my work to theirs but i expect that i will get some from them as well um i was speaking to
48:13someone uh just before this podcast uh that i met at sws um so in a way it's helping me make a map of
48:22sports and i know that a lot of people again with events i don't need events i don't need to go i might be
48:27dreading but these are really important if you want to create a network of your own right and i
48:31felt like that opportunity you don't get it you get it what four or five times a year in sports next
48:39and the business of sports and stws and there are a bunch of others and if you're lucky enough you can
48:43go abroad but in my case it's mostly australia in your case the us right but you don't get that many
48:48opportunities to connect in person and i think getting to know athletes it also feed my ideas what we
48:53talked about how do they from the camera how do they become assets how do they get more value
48:59um monetary or otherwise influence tokens whatever it is that they're looking after or career progression
49:05uh transitioning from being the athletes to being an operator or vice versa well usually goes the other
49:11way not really operative to athletes but how do like that that creates new ideas for me getting to
49:18meet those people in person and then i can use that and give it back to people that i talk to so
49:23that's why i think events are really important to me all right gotcha well you and danby your
49:28colleague danby did a sensational job repping the company so shout out to danby as well uh wonderful
49:34job danby great to meet her as well and you know it's an interesting point you make around andy
49:40donaldson so yeah he completed the ocean seven so it's like the seven most dastardly death inducing
49:46channel swims in the world he did all seven in a calendar year uh and he just swam around the island
49:52of ibiza in in spain so he's an absolute phenom he's in the ultra swimming hall of fame um has broken
50:01six world records there's a great example of someone i mean he we did a little q a up on the
50:07stage and he had some amazing like life lessons and very inspiring and so i mean he's a prime candidate
50:14to be creating content like what we spoke about before you know it's fun it's engaging it's charismatic
50:19it's educational it's inspiring short form long form the whole thing and he would have obviously
50:25beautiful footage of some of those swims you know and the horrendous uh yeah conditions that he's in
50:30so yeah i think it's interesting that the beautiful thing about what you at daily motion do jb is you
50:36democratize the opportunity you democratize the opportunity for people to tell their stories and
50:41even i noticed that as i say in your news division where you got you know newcastle uh newspaper putting
50:47our content in video form they're getting to play with the big boys you know they're getting out
50:52there and getting their content next to the abc the national broadcast so i think that's a great thing
50:58that you've got with daily motion giving opportunity to everyone to find an audience to energize their
51:04audience and to monetize because you know money makes the world go around and and in sport you know
51:09if you're not at the absolute pen uh you know zenith of things with cricket australia tennis australia
51:14and the football codes it's so hard to make coin so you guys are given that opportunity so it's
51:20it's a beautiful thing hey tell us about the partnership with astn obviously i'm grateful for
51:26it but more broadly the partnership uh with yourself and martin schlegel on the astn side
51:31and what you're looking to achieve with astn i think it's a recognition of you are rooted in a
51:36place in this case melbourne and astn is obviously national but it's rooted here in the heart of
51:42melbourne in cremorne and it's a huge stepping stone for me to be able to connect network
51:49get introductions meet you meet people at the you know familiarity build familiarity that's i think
51:55what i was looking uh for when i joined the astn um there's also a flow-on effect because they invite
52:01you to all sorts of events for founders in sports tech for example which is a very interesting piece
52:07because i'm always looking forward to maybe integrating with uh pieces of tech that the
52:13emotion will never cover because you need to stick to your guns and stick to like what you do best and
52:16then for the rest partner right and i felt like there's such a vibrant ecosystem that martin knows
52:21very well and amy and hayley as well the team shout out to them by the way for giving me the opportunity so
52:27i think what we want to do is to try and um give back to astn and astn members by providing as you
52:35said video tools that democratize that are easy of access where you get training where you you know you
52:41remove a bit the fear of like where do i start and the astn themselves are using the daily motion
52:46video player and and the tools on the website so it's a way of you know like
52:50like being ambassadors uh both me of the astn and astn of the emotion so it's a great working
52:57relationship it's it's been two years since i joined it and i'm really really really happy with it
53:02ah very nice very nice uh hey so all right let's say we do this interview again in two years time
53:10let's say two years two years is a long time in tech what would you like to have achieved with daily
53:15motion between now and then as i said before i would love for our name to be recognized as a
53:24staple in the industry people that can be trusted when it comes to broadcasting but also to supporting
53:30the ecosystem both at grassroots and national level and i would like to be able to work and
53:36show the work with a diversity of actors of course you want the bigger ones but i'm actually more
53:40interested uh in working with organizations again like i mentioned before whether it's the ecosystem
53:46of tech partners i mean you've had them on the show before but people like layer cake
53:50um the ecosystem of grassroots organizations that are helping so club map is one that i mentioned
53:56but also small sports organizations or ones that are growing like the npl uh or more legacy
54:02organizations that are trying also to transition uh and move take the move to digital uh there are a
54:08field there that i think are interesting like swimming or golf and a bunch of others right where
54:13they're making huge efforts into transitioning from one world to the other and they've got strategies
54:18that they put in place that i think we can help with so if in two years time i think we were able to show
54:24a story with each of those actors i think it'd be a very good stepping stone for you know developing
54:30the business further in the decade that comes gotcha and i've got no doubt you're going to do it because
54:35as i said on the news side you got our biggest broadcast the abc and then you got smaller regional
54:40newspapers as well so the big and the smaller players coexist as one on your platform and i say
54:47as well i think there's a sorry to interrupt you lucky but there's a interesting crossover that we can
54:53have between news and sports yeah where you've got as you said the newcastle herald uh the benigo
55:00advertiser the batter advocate like all of those local publications are part of the community they're
55:06close to grassroots sports and there might be or there could be some facilitation between daily
55:12motion in the middle helping news outlets sports clubs organizations talk to each other maybe license
55:19content find ways to uh to generate participation maybe bundle offers because a lot of those publications
55:26have paywalls right to pay for news can they enrich their offering with sports austrian community media
55:33is doing this today already and there's a number of organizations uh in australia that are doing this
55:37i think it might be a underutilized avenue for sports organizations to to look at what other big
55:44organizations in their communities are there that would be able to promote it's like it's a media play
55:48it's a distribution play maybe a bundle marketing as well so i think these these are interesting avenues
55:56you make such a good point and it's also like the from a more esoteric point of view perhaps like
56:02the role that sport plays in a local community is huge i i grew up in melbourne my first job out of
56:08uni was in alice springs 25 000 people in the middle of the country the next nearest town five hour drive
56:16away tenant creek only 3 000 people so incredibly isolated and remote and and such a big part of that
56:22local town was the sport and literally every single sport rugby league rugby union aussie rules and all
56:28the american sports big american population there with the pine gap military facility so you got all
56:34the baseball and the whole thing anyway so 25 000 people sport is the lifeblood and also the local
56:41newspaper at that time the centralian advocate during covert that newspaper along with about 50 other local
56:48community newspapers were all shut down obviously the economics of the situation made it impossible
56:54for them to go forward and so you got towns where as you say sport is a big part of it but the local
57:01news has dried up they don't have because to print a physical newspaper incredibly expensive so perhaps
57:07also that once again that crossover between news and sport for these local communities that no longer have
57:12their own voice their voice was taken from them because no longer do they have that local news
57:18maybe it is the opportunity to create small short form inexpensive news and sports content on your
57:25platform so you got all these regional towns that can find a space instead of going to the local
57:31news agency to buy a paper they just open their phone up and rather than seeing news from the big cap
57:36cities they see news from the small towns that instead of having a newspaper they've got a platform on
57:41daily motion so there's there's so many opportunities in that democratization of content be it news be
57:47it sport and with you leading the charge in australia new zealand it's good times ahead for all of us
57:53mate so i say thank you very much for your time jb i encourage everyone to jump online pro.dailymotion.com
58:01pro.dailymotion.com a free trial is available and it's a way for you to reach an audience like never
58:09before with daily motion jb thank you very much thank you lucky thank you