Fast, easy, interactive and adaptative: the “game-changing” 3D design tool

euronews (in English)

Fast, easy, interactive and adaptative: the “game-changing” 3D design tool  How can European industry be helped to conceive, design, and prototype 3D models quickly, efficiently, and easily? A rapidly expanding Hungarian company claims to have the answer, using software it describes as “cutting-edge innovation”.  READ MORE : http://www.euronews.com/2025/11/21/fast-easy-interactive-and-adaptative-the-game-changing-3d-design-tool  Subscribe to our channel. Euronews is available on Dailymotion in 12 languages

Transcript

00:01We truly believe that we have a game-changing technology.

00:05Everything has to be fast, everything has to be easy to use.

00:08It's a very competitive space.

00:10If you don't learn to love that thing that comes with building a successful company,

00:15you will give up fairly quickly.

00:18How to help the European industry to create, design and design prototypes of models

00:24in three dimensions, in a rapid, effective and simple way.

00:28A Hungarian company in full expansion has the formula in form of software

00:34that describes how the last in innovation finds all its secrets in Made in Europe,

00:41the new Euronews program dedicated to success in Europe.

00:45The company has developed a software that allows a 3D interactive,

01:01fast, and simple way of manufactured products,

01:05from robotic arms to wheels,

01:07from bicycles to coffee machines.

01:10It was founded by the software engineer and young entrepreneur,

01:14Itzvan Shnady.

01:16I started Shapr3D in 2016 with the ambition to build a next generation,

01:25industry-defining, design, manufacturing, engineering software company.

01:30Today we have 150 employees from 20 different nationalities from all around the world.

01:37We just opened our U.S. office earlier this year in Denver, Colorado,

01:43and we have a small hub in San Francisco as well.

01:46The company has hundreds of thousands of users monthly active users,

01:50who can transform complex ideas into personalized boxes

01:54in hours or days instead of weeks or months.

01:57Decenas de miles de esos usuarios son clientes de pago,

02:00incluidas grandes empresas como 3M, DeLonghi o Kenwood.

02:06It's a 3D design tool that's available across four different platforms,

02:11Windows, macOS, iPad and Apple Vision Pro, which is our latest addition.

02:18Los ingenieros tuvieron que desarrollar interfaces minimalistas de alto rendimiento y adaptables

02:23que permiten representaciones tridimensionales tanto en ordenadores de escritorio conectados

02:28como en dispositivos móviles.

02:30Los datos técnicos son enormes, según el vicepresidente del producto.

02:36In a design software, there's like two ways how you can model things.

02:41One is that you start from scratch and then it's easy because you just open the application

02:45and start modeling something.

02:46The other one is harder because then you are importing something that is previously existing

02:51and let's imagine that you import, I don't know, like a complex car model.

02:55That needs to be, the software that you are building needs to be able to handle that.

02:59It needs to be able to open it and once you are there in the design,

03:03it also needs to be able to, that you should be able to navigate the design.

03:07So like go from this part to that part, zoom in, zoom out,

03:11and then you also need to be able to edit the design.

03:13And all of them have their own like hard parts or like the complexity.

03:20VELOCIDAD is here the key word.

03:23The goal is to accelerate the development of 3D models

03:26so that customers are more competitive and profitable

03:29in an industrial environment of accelerated speed,

03:32explains the responsible team of the business development team.

03:35In the automotive space, you know, European manufacturers

03:40and maybe more traditionally, the time from like the initial ideation

03:44and concept to, you know, going to production takes like 200, 220 weeks.

03:49And now we see organized companies and automotive production

03:53in the likes of China doing this same end-to-end process in 100 weeks.

03:58So generally speaking companies are under a lot more pressure to get from a concept or an idea

04:05right through to production and into the customer hands in a much shorter time frame.

04:11Visit us in Poland a one of its customers.

04:18In this factory, highly mechanized,

04:21unos 300 workers manufacturing metal components

04:24for the industries of the automobile and of energy renewables,

04:27as well as for electrodomestic and electronic consumption.

04:30The factory has even license to manufacture metal products for the military industry.

04:36Its catalog includes around 300 products.

04:41The design of production lines is key to adapt to the needs,

04:45in diverse and in constant evolution,

04:47of its clients,

04:49as well as the responsible company.

04:52The life of the product is not starting here,

04:54on the production level.

04:55The life of the product is already starting at the moment of the project.

04:59It is very important that, at this stage,

05:01we can see the possible mistakes,

05:03planning how the production should look.

05:05And, at this stage,

05:07planning the steps that we should take,

05:08so that the product could be produced in the best way,

05:17without mistakes.

05:20For this, the industrial engineers work in-situ

05:23with the software developed in Budapest.

05:25The tool allows them to imagine and model quickly

05:28tools of fabrication, including robotic arms

05:32or machines,

05:33that help them to manufacture metal components.

05:37I really can create machines,

05:41but also machines that help us in production.

05:44Thanks to such projects,

05:46you can create or buy appropriate machines,

05:54which we know and see.

05:57The company has calculated that last year

06:00the tool helped them save 20 hours per project

06:04in the design of the equipment.

06:06...

06:08Then what is the design of the machine?

06:22I can project everything that I need, all the production elements, all the machines and machines,

06:28and then I will bring it to the simulation, so that everything was actually projectable, practically to a millimeter.

06:36Decisions more fast and less need of actualization

06:40were translated last year into a planification of production

06:44a 40% faster and a cost of tens of thousands of euros.

06:48Mientras, in Budapest, the engineers work to improve the performance of the software.

06:55The developers estimate that their tool has worked with and served

06:59to more than 40% of the companies in the Fortune 500 list.

07:03What is the correct and most useful mentality to build a successful company?

07:08I think there are a few factors.

07:11First of all, you have to be adaptable.

07:14The most adaptable survive.

07:17We know this since Darwin.

07:19Building a company is not different from evolution.

07:23You have to adapt to the environment always.

07:27I think it's just really about learning, keeping an open mindset, loving the pain,

07:31being focused, finding the right people, and enjoying the journey.

07:37Every successful company is completely different eventually.

07:40And that's fine.

07:41That's why it's so hard.

07:43And that's the fun part.

07:45See you next time.

07:48I love this.

07:49We know.

07:50I love it.

07:58You.

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