Exclusive: Adobe Head Discusses Semrush Acquistion

Watch Exclusive: Adobe Head Discusses Semrush Acquistion - Bloomberg on Dailymotion

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00:00Talk a little bit about AI, because that, of course, is the backdrop to everything that we do these days, especially in the tech sector.

00:06How does SEMrush incorporate AI into its products right now?

00:10Yeah, if you look at AI, exactly as you said, we are transforming from software as a service to agentic software.

00:16So all software that Adobe produces is agentic software powered by AI.

00:22How SEMrush uses AI is they use AI in a number of ways.

00:25They use AI across their own, the data that they collect, all the data they collect from consumers is opt-in data.

00:33And they use AI to analyze the data to understand what are consumers really looking for?

00:38What do brands need to do?

00:40What do brands even need to think about in terms of being visible to their consumers?

00:44And then they also use AI to help guide the workflows of marketers to be able to manage their work efficiently

00:51and make sure that they are both proactively and reactively increasing their brand presence and optimizing their brand visibility.

00:59So, Anil, to what extent is this particular purchase a response to an increase in some of those enterprise customers relying on AI?

01:07Or is it more anticipation of that coming wave?

01:11Exactly.

01:12We are anticipating, as Adobe has always been good at looking around the corner and anticipating what customers are going to need.

01:18That's how we got into digital marketing.

01:19That's how we expanded into customer experience orchestration.

01:23What we see now in the world of agentic AI is chief marketing officers, this is top of mind for them.

01:29But they're saying, how do I make sure that my brand is, you know, is appearing in all the right places in the right way

01:36so that, you know, there's no hallucination, that it's accurate information.

01:41But it's also prominent as consumers look for what they're looking for on chat GPT or other LLMs.