A Real Madrid kazahsztáni látogatása fellendíti a nemzetközi turizmust

euronews (magyarul)

A Real Madrid kazahsztáni látogatása fellendíti a nemzetközi turizmust  Az UEFA legkeletibb házigazdájaként Almati egy történelmi mérkőzésen látta vendégül a Real Madridot. Az esemény fellendítette a nemzetközi turizmust, és ráirányította a figyelmet Kazahsztán sportturisztikai potenciáljára.   Együttműködésben a MDQ  BŐVEBBEN : http://hu.euronews.com/2025/11/05/kazah-futballszurkolok-unneplik-az-almati-fc-kairat-bejutasat-a-bajnokok-ligajaba  Iratkozzon fel: Az Euronews elérhető 12 nyelven

Transcript

00:00Bridging east and west, Kazakhstan steps into the spotlight of European football.

00:05For the first time, an unexpected draw brings Real Madrid,

00:09one of the world's most titled teams, to face Almaty's football club Kairat.

00:14This game takes the Champions League to its easternmost point ever

00:18and could redefine Kazakh football identity.

00:21Welcome to Kazakhstan, welcome to modern nomads!

00:30Surrounded by the awe-inspiring Tian Shan mountains, Almaty in south-eastern Kazakhstan

00:36is more than 6,000 km away from Madrid, home of the legendary football club.

00:42Now, the city opens its doors to a top-tier team and gets ready for the big game.

00:47Our stadium is unique. It has the base of a sand,

00:52which is filled with artificial molecules, 20 cm.

00:56What gives the air to the air to be strong, and it is safe to any load.

01:01In any climate conditions, this air is ready to take any match.

01:08Tickets for the match sold out in just 4 hours.

01:11Nearly a million fans queued online, hoping to get in.

01:15But only 22,800 were lucky enough.

01:19That's all the stadium can hold.

01:21And the excitement is easy to understand.

01:23Real Madrid is one of the world's top football teams.

01:27After the Real Kairat match was announced, KazNet exploded with speculation.

01:32Would Kylian Mbappé come to Kazakhstan?

01:34Soon social media was flooded with AI-generated clips of Mbappé in traditional Kazakh robe,

01:40tasting local dishes.

01:42In Kazakhstan, such gestures show respect for honored guests.

01:45Some businesses took it even further, using playful Mbappé memes to promote their products.

01:51Like this one.

01:52It wasn't just the fans who went wild over Real Madrid's visit to Kazakhstan.

01:57The players of Almaty's Kairat football club did too.

02:01Concerns that Kylian Mbappé might skip the trip were quickly dismissed.

02:08He arrived in Almaty with Real Madrid's star-studded squad.

02:12The city is bubbling with football fever and for one day it's painted in yellow and black,

02:18the colors of the local team.

02:20Kairat champion!

02:22Kairat champion!

02:24Guys, who are you rooting for tonight?

02:26Kairat!

02:28Hey guys, who's gonna win tonight?

02:30Kairat definitely.

02:32Fans found different ways to show their hopes.

02:35Some bought merchandise, others painted their faces.

02:38Everyone wanted to show their faith in the team.

02:41As for me, I'm a journalist, so I'll stay neutral.

02:44Emotions kept rising as the match drew closer.

02:47Roads were blocked and the entire perimeter was packed with people.

02:51Lines stretched far beyond the stadium.

02:54Did you get a ticket?

02:55We couldn't buy a ticket because it was a huge amount.

03:00But we have a chance to buy it now.

03:04The ticket was 70 years old.

03:09If we were to go to Real Madrid, we would have to go to Real Madrid.

03:13We would have to go to Real Madrid.

03:15Despite the dramatic loss to Real Madrid,

03:19Kazakhstan gained something far bigger.

03:21A surge of global attention that's already boosting sports tourism.

03:26According to our data,

03:28Almaty was hosting about 5200 tourists at one time

03:37during this game between Kairat and Real Madrid.

03:42Mostly coming from China, it was the top one next to Russia, India.

03:48We can count this as an immediate effect,

03:51which generated roughly about US$7 million to the economy of the city.

03:58And it's not just about major sports.

04:00Marathons have become another engine of sports tourism in Kazakhstan,

04:04with many events now drawing international participants.

04:08This year, the Almaty Marathon brought together 16,000 runners,

04:12including nearly 1,500 from abroad.

04:15Set against the city's iconic mountain backdrop,

04:18the race feels both demanding and accessible.

04:21Smaller events may attract fewer people, but they are no less authentic.

04:25October is low season for Turkestan.

04:27Only 2,000 runners attending this marathon in Turkestan.

04:33But these 2,000, most of them coming from neighboring countries,

04:37and from other cities of Kazakhstan.

04:40And it helps to support the tourism business during this off-pick season.

04:45Big or small, these events are putting Kazakhstan on the global sports map,

04:49turning casual visitors into returning travelers

04:52and inspiring many to choose the country for their next adventure.

04:56We'll see you in the next adventure.

04:57We'll see you in the next adventure.

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