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  • 3 months ago
Why Luxury Watches Cost SO Much (It’s Not the Gold)
Transcript
00:00Am I the only one that didn't know how insane watch tech really is?
00:03Tiny machines, huge budgets, let me blow your mind in 45 seconds, the sparkle, that's the easy part.
00:10First, years, sometimes decades, of R&D to invent new movements and materials that can survive
00:16shock magnetism and a lifetime on your wrist. That work eats up millions before a single watch is made.
00:24Then comes prototyping and brutal testing, thousands of cycles, temperature extremes, drop tests,
00:30every tweak logged until performance is flawless. And you can't forget the factory state-of-the-art
00:35CNC machines, custom tools, micro-machining tech costs that look like small fortunes on the books.
00:41These investments don't just make watches tick, they guarantee precision, reliability, and that
00:47heirloom quality. So next time you see a price tag, remember, you're buying engineering testing
00:52and machines that made it possible. That's the real cost behind the shine.
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