00:00Kendrick Lamar and CESA's Grand National Tour becomes highest-grossing hip-hop tour of all time.
00:06The tour has surpassed $332 million in global revenue, becoming the highest-grossing hip-hop tour ever.
00:14With international dates remaining, totals are expected to rise further, cementing a major milestone for the genre.
00:20Opening night generated over $9.1 million from 47,000 attendees, instantly setting a new hip-hop concert record.
00:28Weeks later, another show topped $14 million, proving unprecedented demand from the very beginning.
00:35After just 23 North American shows, revenue hit $256 million with 1.1 million tickets sold.
00:42Global totals surpassed $332 million, outpacing previous touring records across hip-hop, R&B, and mainstream pop.
00:50A dual-headline format, stadium venues, high-impact staging, strong artistic momentum, and cross-genre appeal created a massive turnout.
01:00The tour blended spectacle and storytelling, broadening live hip-hop's reach to international audiences.
01:06The tour highlights the power of co-headlining, stadium-scale ambition, immersive production, and emotional narrative design.
01:12It demonstrates that live experiences continue driving cultural impact despite the dominance of digital consumption.
01:19The rise of the Grand National Tour is a cultural statement, flipping decades of underrepresentation in global touring.
01:26Kendrick's narrative depth and CISA's genre-bending vulnerability power, a dynamic, globally relevant show that delivers the emotional journey fans seek.
01:34The tour is set to conclude on December 14th after Australia stops in Melbourne, Ballarat, Perth, and Sydney.
01:41Kendrick Lamar headlines solo with Schoolboy Q supporting.
01:45Experts predict the total gross could exceed $350 million.
01:49The Grand National Tour is more than numbers.
01:52It's a defining moment for hip-hop, live music, and collaboration.
01:56It proves that when artists dare to dream big, the world responds.
02:00This record-breaking achievement is about legacy, as a few shows remain, and the impact will echo beyond the final encore.
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