Digitalization and artificial intelligence are increasingly finding their way into agriculture. But some farmers feel overwhelmed by the change and high start-up costs.
00:01In the future, tractors like this small electric one from Onox might be a more common appearance on farms.
00:08At trade fair Agritechnica, the young German company is demonstrating its battery exchange system.
00:13While one battery is charging on the farm, the tractor continues to work with another.
00:18But Onox must compete with low-cost models coming from China, a leader in the world demobility market.
00:24There are concepts from all over the world, globally, and we simply distinguish ourselves by looking at the workflow on the farm and asking ourselves what added value we can deliver.
00:35One of the attractions at Agritechnica 2025 are drones of all sizes and functions.
00:42For example, they can spray weed killer in areas that are difficult to access.
00:46Another attraction is autonomous vehicles.
00:49Some are available for as little as €5,000, while others cost upwards of €200,000.
00:55They can irrigate fields, apply fertilizer, and destroy weeds using lasers.
01:02Artificial intelligence helps distinguish weeds from crops, but the latest tech is not for everyone.
01:08The younger generation is more enthusiastic, and of course they want to use AI.
01:13The older generation is still a bit cautious, but if you use a laser weeder now, it's absolutely necessary to use AI.
01:23Digitalization is continuing to make inroads into the agricultural sector.
01:27Some companies sell systems for organizing farms that provide weather forecasts for sensible and precise irrigation, fertilization, and planting.
01:36But first, farmers have to familiarize themselves with the new technology.
01:40We support farmers in gradually introducing more technology into their operations.
01:47But as a rule, the first steps are simply difficult for such a business.
01:52Pilot projects can often help.
01:55Some companies are looking for pioneers who are willing to rent new autonomous machinery for a limited period.
02:02Automating agriculture doesn't just take a week after a tractor is delivered.
02:09And you don't just start working with it right away.
02:14We want to offer the opportunity to learn how to transition from traditional agriculture to a more automated one,
02:21within a few months to a year.
02:27Many farmers are also put off by the high costs of innovative machines and systems.
02:32There are many, many products available today, and many developments that are likely to involve high investment costs.
02:43And you don't know yet whether they'll pay for themselves in the end, but there are also simple entry-level products that you can start with.
02:50That's why I always advise farmers to start with something inexpensive and see how it goes.
02:54Still, digitalization and automation has the potential to address one issue faced by farms, a shortage of young talent.
03:04Technology reminiscent of video games and robots might generate more interest.
03:08Studentrapeak
03:12Thank you very much.
03:15I know this is crazy.
03:17Well, thanks anderve.
03:18So, stop coming now.
03:19Let's begin, first.
03:20The first item was mentioned that you can mark therett of Arkansas State at the
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