Spotify’s Discover Weekly Finally Lets You Steer the Algorithm After 10 Years

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00:00Spotify's Discover Weekly finally lets you steer the algorithm after 10 years.

00:05Spotify acknowledges the need for guidance in its Discover Weekly algorithm,

00:09allowing premium users to tailor playlists to their mood.

00:13The June 30th update introduces genre buttons like Pop, R&B, and Funk, enhancing the listening experience.

00:21These buttons direct the algorithm without eliminating surprise, enabling users to customize their music journey.

00:27Options to snooze or remove tracks enhance control, as Spotify plans its Music Pro tier with concert ticket access and advanced AI features.

00:36This innovation maintains the playlist's surprise element while letting users shape their own musical adventure.

00:42Spotify's new controls, available in the Made For You hub, address user complaints about Discover Weekly's genre whiplash

00:49and repetitive recommendations while maintaining its mission to connect listeners with emerging artists.

00:55With over 100 billion streams, 77% went to new artists, converting 2 million listeners into fans weekly.

01:03This update could enhance conversion rates by giving users more control over their music exploration.

01:09Aligning with Spotify's user-influenced Discovery push,

01:12it highlights why Discover Weekly remains the benchmark for algorithmic music discovery.

01:17The real genius isn't the genre buttons.

01:19It's preserving the element of surprise while letting you choose your own adventure.

01:23Sometimes you need the algorithm to read the room, and now it finally can.

01:28Bye!

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