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  • 2 months ago
Venezuela reaffirms itself as a land of purposeful entrepreneurship. In the heart of Caracas, our correspondent Andrea Romero shows us a space that brings together two of this country's great passions and strengths: coffee and art. teleSUR

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Transcript
00:00Venezuela reaffirms itself as a land of purposeful entrepreneurship. In the heart of Caracas,
00:22our correspondent Andrea Romero shows us a space that brings together two of these
00:26countries great passions and strengths, coffee and art. Let's see. Behind this initiative are cultural
00:35workers and artists who reflected on how to go beyond simple commerce. Its creative director,
00:40Javier Rivera, explains how the idea of combining exquisite Venezuelan coffee with
00:45the country's diverse cultural expressions came about and AS. We are people who come from the world
00:53of art and culture. This is a project, an enterprise by cultural workers, we could say,
00:58people from the theater. We reflected and said, okay, let's create this enterprise,
01:07but an enterprise with a purpose, with meaning. What approach should we take in these spaces?
01:16We already have two branches, and we don't just want to offer Venezuelans a space for knowledge
01:20where people can take something home with them beyond just buying our iconic products,
01:29such as coffee and cocoa. With our iconic Venezuelan products, we can contribute to
01:33strengthening the Venezuelan cultural values. El Encuentro not only offers a space,
01:41but has also built an organic collective that showcases other entrepreneurs in the cultural
01:46and gastronomic sector. Organically, the concept led us to bring together or invite other collaborators.
01:57At first, we invited them.
01:58But now they come to us on their own, which is a good sign because, as I was saying, beyond creating a
02:10commercial space, what interests us is a space for the community, from the coffee shop together with the
02:14arts to other entrepreneurs in the cultural and gastronomic sector.
02:25Gastronomy is also culture. Artists can enjoy the showcase we have been offering so that they
02:29can offer not their products, but their creations.
02:31But art is not only found on the walls, it is in the beans, in the cocoa, and in the hands of the artisans.
02:48Our visitors, our guests enjoy an excellent bean. That is, there you will find part of that art,
02:53the art of cocoa, the art of gastronomy. For example, our indigenous Waraos brothers from the Delta
03:03showcase their basketry here, their wonderful ancestral work from the Moriche.
03:11Our Wayu brothers from Zulia, for example, bring some of their creations, because they also have a
03:16diversity of handcrafted creations. Gastronomy is culture, and El Encuentro has become a benchmark for
03:27sampling and preserving the original flavors of Venezuela. Maria Mijares, a researcher of gastronomic
03:33culture, is part of a collective that works to spread these culinary traditions.
03:36I am part of a group of women who are responsible for researching and promoting our gastronomic culture,
03:46our traditions, and our original recipes and flavors.
04:00Through our research, we discovered this wonderful yuca cake, which is a spiced cake with serapia,
04:05a Venezuelan seed that is like Venezuelan vanilla and with Venezuelan rum.
04:13Designer Gladys Urbina, with her brand Mezclote, is one of the artists who exhibits her creations at the
04:18venue. For her, this space transcends the idea of a simple coffee shop to establish itself as an
04:24active and dynamic gallery. Being here fills me with satisfaction too, because I see that it's not
04:32just a coffee shop. This isn't just any coffee shop. This is an art coffee meeting place where, as I said,
04:39you can not only enjoy the tasting, but also the works we have created, the designs, the creations,
04:45and poetry. I believe that even poetry books could be here too. Venezuelan coffee and artistic diversity
04:53are a winning combination for promoting national culture and talent.
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