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  • 17 hours ago
In this exclusive report, hear from a woman coach about the critical challenge women athletes face in India, the lack of sponsorships. Find out why sponsorship is essential for giving women in sports the visibility and support they deserve and how this impacts their future career growth. 

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Transcript
00:00What's your name?
00:01My name is Sapna Srivastav and I'm from Sports Academy as a coach, a women coach.
00:08A lot of families do not support women to pursue their careers in sports.
00:13What do you have to say about what are the barriers that Indian women face in terms of promoting their careers in sports?
00:20Okay, so as a women's sport, look, barriers are so many.
00:26Those who are middle families do not support much, they also want.
00:31Money, which is important for any other thing, doesn't it?
00:37What do you think about money?
00:38There is a little mindset because when I talk to people, they say,
00:41no, this is a second option.
00:44Because there are seasonal games, there are seasonal tournaments,
00:47they don't have money, so not only to start off their careers,
00:50but also to sustain their livelihoods and money.
00:53So there are also a lot of problems.
00:55Yes, this is the main point, that they don't support them.
01:00There are many things, but what do they increase here?
01:04Like, people don't, why do they do their parents?
01:06Like the boys, like the cricket.
01:08We can see that the boys are going to the cricket.
01:12If cricket matches, you will see it.
01:16You will see it.
01:17If both of them are going to the cricket,
01:21then the boys, who play cricket in India,
01:24you will see it compared to girls.
01:26The media coverage is very low.
01:28We don't get so interested.
01:30Like they have won the world cup,
01:33their families will appreciate it.
01:37and they will also appreciate it.
01:41So it can happen wherever and wherever.
01:45Wherever and wherever,
01:46if one or the other can see it,
01:48they will also be involved in the cricket
01:51or other activities.
01:53What should we do in the government of India,
01:55or we as the citizens of the country,
01:58to promote to ensure that there is equality
02:00between both men and women?
02:02There are other companies,
02:04like the boys who play cricket,
02:06they promote them.
02:08Yes, yes.
02:09So the boys who play cricket,
02:11they promote them.
02:12They promote them.
02:13They promote money without thinking.
02:15As compared to girls who play cricket,
02:17they promote them.
02:19So if we see here,
02:23the sponsor's ship,
02:24the main impact is also very major.
02:26Because they don't have the sponsor's ship,
02:28they will raise things up there.
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