The Business of Culture: Obi Asika on Nigeria's creative future

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Transcript

00:00all right ladies and gentlemen i have with me obi asika how are you doing it's a pleasure to be

00:18here i'm doing good all right so what's that thing that you see that shift in this new generation of

00:22nigerian nothing i see that shifting yes i think the power possibility you know the fact that

00:29today because of technology and because of the virality of our content you can be global from

00:36your village immediately you don't need anybody no filters so that that opportunity that possibility

00:42is definitely something that i think excites everybody how do we see this creative industry

00:47as an asset and not just an entertainment well for those who are involved everybody knows it's

00:51serious business it's 25 billion dollars in 2025 then we're trying to get 100 billion by 2030 250

00:57billion by 2035 if you get to 250 billion dollars annual economy anybody that wants to think it's

01:03a game good luck to them thank you so much is that it yeah that's it that's great

01:15you

01:16you

01:20you