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Season 1 Episode 01 | Before the Bunny: Marilyn Monroe
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americanplayboy docuseries playboy
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00:00You
00:22That's me, Hugh Hefner
00:30I took a personal investment of $600
00:34And turned it into a global empire
00:40You may think you know me
00:42The guy who has it all
00:44Would you welcome Hugh Hefner
00:48A lavish mansion
00:55Legendary parties
00:57He would invite all these beautiful girls
01:00I mean, you talk about like dying and going to heaven
01:03It was amazing
01:07And of course, the women
01:11Can you estimate just how many ladies you have known?
01:15No, I can't
01:16No, I can't
01:19And what started it all
01:21Playboy magazine
01:24But for everything you've heard about me
01:27There's probably a lot you don't know
01:30For all the people who loved me
01:33There were plenty who wanted to take me down
01:36Playboy openly advocates the overthrow
01:39Of Judeo-Christian standards
01:42There were times when
01:44I felt worn down
01:46Trying to escape
01:47You know, you pick yourself up
01:48And you fight it again
01:50I've been investigated by the FBI
01:53And the DEA
01:55Hefner said the prosecutors kept pressuring
01:57Miss Arnstein to testify against her boss
01:59In drug cases
02:01Attacked by the media and religious groups
02:02With this I think that you'll agree
02:04It's a sniggering kind of sex
02:06It certainly isn't a healthy approach to sex
02:08And pushed to the brink of bankruptcy
02:11Hef, you are killing yourself
02:15But my magazine wasn't just about naked women
02:18It was breaking down barriers
02:20Starting a cultural conversation about sexuality
02:24And standing up for social justice
02:27Hefner identified unequivocally
02:30The civil rights movement of that time
02:32Giving a platform to Dr. King
02:34A platform to Malcolm X
02:36By any means necessary
02:38I've been called a pornographer
02:41A smut peddler
02:43And a sexist
02:45The day that you are willing to come out here
02:47With a cotton tail attached to your rear end
02:49And my lifestyle hasn't always been easy
02:54On the people closest to me
02:57He dates other girls
02:59And I don't like it
03:01And he knows I don't like it
03:03I've gained enemies
03:05And lost friends
03:07An already emotionally troubled woman
03:09Was pushed beyond endurance
03:12And she killed herself
03:17The conception of Playboy
03:19Came from my dad's irritation
03:22With the status quo
03:23So the entire magazine came to be
03:27Because of one guy
03:29Who was pretty upset with
03:31How most people interpreted and defined sex
03:35I've lived a life most could only dream of
03:38This is my story
03:44Or at least how I remember it
03:49Every little movement
03:52Every little movement
03:55Every little thing you do
03:59Is it sleight of hand that commands my heart to love you
04:07Every little movement
04:09Every little movement
04:10Every little movement
04:20Every little movement
04:22Every little movement
04:24Hef?
04:36Bobby.
04:37Hef.
04:38What is it?
04:39The cops are downstairs.
04:41Just tell them I'll deal with it tomorrow.
04:43They're here for you.
04:47This morning, a man is on trial in Chicago,
04:49charged with violating that city's laws against obscenity.
04:54He's Hugh Hefner, publisher of Playboy magazine.
04:59The issue has been the cause of many court cases involving motion pictures,
05:02books and magazines, and various court decisions
05:04have left considerable gray areas in determining just what is salacious and obscene.
05:12Men who would stand by and see their women
05:17degraded and debased as they are with the breast and the buttock presentation by Playboy.
05:24Men who are not men at all.
05:27What you're accusing me of, in essence,
05:29is taking things that previously were taboo and considered obscene and objectionable
05:33and making them tasteful and acceptable.
05:36Tonight, the first of three special reports on the controversy.
05:40The only thing wrong with sex is the fact that we have a great tendency
05:42to treat it as something shameful and guilty and taboo-ridden,
05:47and this is what causes the major problems, not sex itself.
05:58Mr. Hefner.
05:59Why did you start Playboy?
06:05Well, that's a tough question.
06:10Just take your time.
06:11Long before the mansions, before the clubs, the parties, before the women,
06:25before the magazine, there was just me, Hugh Marston Hefner.
06:30I was born in Chicago in 1926.
06:34My parents were hard-working Midwestern Protestants
06:38who didn't allow dancing, drinking, or swearing in the house.
06:43My father spent most of his time at the office,
06:46and my mother was emotionally distant toward me and my younger brother, Keith.
06:51I think that the major thing that I missed
06:54and that my parents missed in their own childhood
06:57because it's been passed from generation to generation
07:01was the inability to show love in an emotional and physical way.
07:08No hugging.
07:10No show of any kind of emotion.
07:13With my home life lacking the affection I craved,
07:16I escaped into a world of fantasy.
07:21And for me, that was cartooning.
07:25As a young man, he was quite shy.
07:29And so he created his fantasy life
07:31by writing stories and by cartooning his life
07:35where he could live out the kind of life
07:39that he really wanted, that he fantasized about.
07:43This was a way of compensating for that shyness.
07:47And it has continued on through his whole life.
07:50By the time I reached high school,
07:53I had even created an alter ego named Gu Heffer,
07:57who was confident and popular.
08:01But when I wanted to imagine a life far more exciting than my own,
08:06there was only one place to go.
08:08When I was in my teens, I got a job at the local movie theater.
08:25I was taken to movies when I was very young and from very early on.
08:31Up on that screen were all the dreams of the possibilities.
08:37You'd come out of that movie and you'd feel like you were Bogart or the leading man.
08:42The heroine loved you in a very pure way.
08:44And I think that was what I was really looking for.
08:46The heroine I wanted in my life
08:51was Betty Conklin.
08:56Everyone who's ever been a teenager
08:58has known a Betty Conklin.
09:02I was just overwhelmed by her.
09:05There was a brief period of time in which I thought
09:07it might really be, you know, a romantic relationship.
09:10She picked my buddy instead of me
09:15and that told me more than I wanted to know.
09:19And that was the period when I reinvented myself.
09:27Over the next few years,
09:30I was determined to transform myself
09:33into the leading man I'd seen on screen.
09:36So I turned to my favorite magazine for help.
09:40Esquire.
09:42Esquire was the first men's magazine.
09:45It was the only magazine that sort of went after
09:48the general interests of men.
09:50The reason there weren't more magazines for men
09:52is because magazines and to a slightly lesser extent,
09:57reading was seen as like a pursuit that women did.
10:00And it was kind of revolutionary to create a magazine for men
10:03and that would be successful.
10:04And it was successful pretty rapidly.
10:05I had just discovered Esquire for the very first time
10:10and the world suggested by Esquire.
10:14The cartoons, the fiction, the fashion,
10:18and certainly the pinups, which were called Petty Girls.
10:22The Petty Girls became my first favorite pinup
10:25and I covered my walls with them
10:26when I was first in high school.
10:30Esquire just opened my eyes to a whole other world
10:33that was only hinted at in the movies at the time.
10:39Reading Esquire changed my whole approach to life.
10:42I was more confident and outgoing.
10:46If you say goodbye
10:49And by the end of high school, I met someone.
10:57Her name was Millie Williams.
11:00I've got a girl that lives up on a hill
11:03I felt an instant connection with Millie.
11:05She got my sense of humor, liked the way I dressed,
11:09but most importantly, she understood me.
11:15I met Hef at a graduation party the week of graduation.
11:19He made me feel very important and that he liked me a lot.
11:22And he was fun to be with.
11:24I really think that Millie was the first girl
11:27that he really loved rather than just being in love with
11:31from afar, that he really loved who loved him back.
11:34We started getting serious
11:37and when Millie registered for college
11:40at the University of Illinois,
11:41I decided to follow her.
11:44Hey man, I'm happy.
11:46I am happy as a baby boy.
11:49But like most couples of the day,
11:52our private life was pretty innocent.
11:56Everyone, I think, had the same routine
11:58in which sexually you did many things
12:00but you didn't do the thing.
12:03And this was very typical
12:04and somehow that kept you, you know,
12:06God wasn't frowning.
12:07Little woman, I'm through!
12:14My college life was fairly typical
12:16for the first few semesters.
12:19But in my junior year,
12:22everything changed.
12:24When a groundbreaking psychological study came out
12:27that would open my eyes
12:29to a completely different side of life.
12:36In 1948, sexologist Alfred Kinsey
12:40published a massive study
12:43of American male sexuality.
12:46In this study, he showed
12:47that American men and women
12:50had a lot more sexual experience
12:52than most people were willing to admit to.
12:55Affairs, same-sex experiences,
12:57multiple partners,
12:58and it made news all across the country.
13:04You have to remember,
13:05back in the 40s,
13:07no one was talking about sex.
13:09In Hollywood pictures,
13:10a man and a woman
13:11weren't allowed to be shown in bed together.
13:14Not even married couples.
13:15That attitude was reflected in books
13:18and other mass media.
13:20There was a kind of a Norman Rockwell
13:23view of the world
13:25that didn't exist,
13:27and it bothered me very much.
13:32I was standing on the corner
13:35when I heard my voice.
13:37Kinsey's expose of the hypocrisy
13:39in our country was a revelation to me.
13:42And I was inspired
13:44to start voicing my own opinion.
13:46Cut it down to these six.
13:49I became editor
13:50of the College Humor magazine
13:51called Shaft.
13:53This one.
13:55And taking the lead from Kinsey,
13:57I used it as a sounding board
13:59for my own sexual beliefs.
14:00Shaft magazine
14:03had an editorial
14:04about the Kinsey report
14:06and about sexual repression
14:09and the hurt and hypocrisy of it.
14:12I wrote a great deal
14:13about the really moral issues.
14:15That what we call moral
14:16in every other area
14:17of human activity
14:18is what is good for people.
14:20And our traditional values
14:21related to sex
14:22are not good for people.
14:24They hurt people.
14:25They're hypocritical.
14:28I started drawing
14:29racy cartoons.
14:31Writing essays about sex.
14:33And challenging conformity.
14:35I think what my father
14:36taught me about
14:36freedom of expression
14:37is that it's okay
14:40to not be PC
14:42when you're having a conversation
14:43about something
14:44that really matters.
14:45It's okay to challenge
14:48other people's beliefs
14:49and your own beliefs.
14:50I also introduced a feature
14:52that was an instant hit
14:53on campus.
14:56When Heff was working
14:58on Shaft magazine,
14:59he started
15:00co-ed of the month.
15:02And it would be a girl
15:03and it would have
15:04career information
15:05and her statistics
15:07and what she was into
15:08and what she liked.
15:10So here,
15:11he had that idea
15:12pre-Playboy.
15:13I loved the creative freedom
15:17that writing for Shaft
15:18offered me.
15:22And the best part was
15:23I could use my cartoons
15:25to send hidden messages
15:26to Millie.
15:27As he was talking
15:31about these laws,
15:32these restrictive laws
15:34and repressive things,
15:35it was very easy
15:36to discuss this together
15:38and say how wrong
15:39this all was
15:39because we both,
15:40we felt the same way
15:41despite my Catholic background
15:43and his background.
15:44And we found
15:46we had a lot
15:46of the same attitudes.
15:49Our shared views
15:50brought us closer,
15:51both emotionally
15:52and physically.
15:53My romance with
15:56Millie then
15:57was an extended
15:58foreplay
16:00until she graduated
16:02from college.
16:03We had sex
16:04for the first time
16:05summer of 48.
16:06I would have been 22.
16:13A few months
16:14after graduation,
16:15I did what everyone else
16:18did in those days.
16:20I proposed
16:21to my college sweetheart.
16:23And we should be able
16:30to trust one another.
16:32Don't smile at the way
16:32with pretty women.
16:33But then one night,
16:35Millie dropped a bombshell.
16:36You were in love
16:36with a schoolgirl notion
16:38of a popular novel.
16:39Millie.
16:40I already tried to play
16:40Millie.
16:46What was that about?
16:47I just want to go home.
16:49Everything okay?
16:51That night,
16:51Millie told me
16:53she had an affair.
16:56Can we please go home?
16:59I was completely blindsided.
17:01nothing in my life
17:19had prepared me for
17:19that moment.
17:20I was just absolutely
17:22devastated.
17:22It may be difficult
17:25to imagine
17:26related to the publisher
17:27of Playboy magazine,
17:29but I had been intimate
17:33with only one woman
17:35in my life,
17:35the woman I was going
17:36to marry.
17:38How I dealt with it,
17:39I don't really know.
17:40I just dealt with it
17:41by, I think,
17:42somehow putting it
17:44out of my mind.
17:44This was, after all,
17:50the 1950s.
17:52And back then,
17:53you married the girl
17:55you were in love with
17:56no matter what.
17:59And truth be told,
18:01I was still in love
18:02with Millie.
18:02Johnny, Johnny, you're too young.
18:08But I'm gonna get married.
18:10You're so young.
18:12My name she'll carry.
18:15Our wedding was
18:16in the summer of 49.
18:17You're so smart.
18:19We had our whole lives
18:21ahead of us.
18:21You're so smart.
18:23And in January of 1951,
18:26That's great news.
18:27I landed my dream job.
18:30I'd just be writing coffee
18:31in the ad department,
18:32but I'd be working
18:33for my favorite magazine,
18:37Esquire.
18:41This was my chance
18:42to do something creative.
18:53But I quickly realized
18:55it wasn't what I'd imagined.
18:59Esquire had changed.
19:02The 1960s was kind of
19:03a down period for Esquire.
19:05I think they were probably
19:06reeling from the end
19:07of World War II
19:08and the beginnings
19:09of a more repressive society
19:11and probably tended
19:12toward being a little
19:12more conservative.
19:14They'd moved away
19:15from all the things
19:16I'd been drawn to
19:17growing up.
19:18The full-page cartoons,
19:20the jokes,
19:21and most of all,
19:23the pin-up girls.
19:23The job turned out
19:27to be a huge disappointment.
19:30And when they refused
19:31my request
19:31for a $5 raise,
19:33I quit.
19:38But everything changed
19:40in 1952.
19:41You couldn't be cuter
19:44When Millie gave birth
19:45to our first child,
19:47we named her
19:49Christy.
19:54And while I loved
19:55being a father,
19:56suddenly I had
19:58a family to provide for.
19:59You are the little
20:00grand slam I'll bring
20:02to my family.
20:04And I needed
20:05to find a job.
20:08Any job.
20:10As quickly as possible.
20:11So I took
20:23a low-level position
20:24at a publishing house.
20:26Crunching numbers
20:27and trying to improve sales.
20:30But the job was about
20:32as mind-numbing
20:33as it gets.
20:33And as time went on,
20:43I realized I'd become
20:47just one of the masses.
20:50The 1950s
20:52was a time
20:54of conformity.
20:56The course was set out.
20:57You went to school.
20:59You got married.
21:00You had children.
21:01You got the best job
21:03you could
21:03to support your family.
21:06There was not
21:07a lot of room
21:08for individuality.
21:10And that did not
21:11appeal to Heff at all.
21:12I only went into
21:32that bar
21:33to be alone.
21:34And I certainly
21:46wasn't expecting
21:46what happened next.
21:47I knew what I was doing
22:06was wrong.
22:07But for the first time
22:08in a long time,
22:10I felt alive.
22:12The affair ended
22:31as quickly
22:31as it started.
22:33But it sparked
22:34something in me.
22:35I'd always been happiest
22:41being creative.
22:42And as I looked back
22:44on my cartoons,
22:45short stories,
22:46and articles
22:47from Shaft magazine,
22:48I saw what I was missing.
22:51I became convinced
22:53very early
22:53that older people
22:55became cynical
22:56and somehow sold out
22:57those dreams.
22:58And that's what
23:00I was unwilling to do.
23:01I was not willing
23:02to make that trade-off,
23:04to get in line
23:05and lockstep,
23:07march our way
23:07the rest of my life.
23:10My father was still
23:11trying to find himself
23:12and had a number of jobs
23:14that I think
23:14were less than satisfying.
23:16He was always,
23:17I think, drawn
23:18to both visual expression
23:21and also to big ideas.
23:26It was then
23:27that I made a decision
23:28that would change
23:29the course of my life
23:31forever.
23:40I decided
23:42to create a magazine
23:43of my own.
23:49One that would appeal
23:50to guys like me,
23:52featuring articles
23:53about music,
23:55literature,
23:56art, and culture.
23:58When he started
24:00the magazine,
24:00he actually created
24:02the magazine
24:02for himself.
24:05There was no magazine
24:06out there
24:07that he found
24:08of interest
24:09for a young guy.
24:12Most of the men's magazines
24:14were hunting
24:15and fishing magazines,
24:18gun magazines,
24:19not sophisticated magazines.
24:21The only sophisticated magazine
24:24that was out there
24:25at the time
24:26was Esquire.
24:30It was going to be
24:31what Esquire used to be,
24:33and it was the magazine
24:35that would really be
24:36for the young urban male.
24:38But my magazine
24:39would be so much more.
24:43In the same way
24:44that Kinsey blew the cover
24:45off sexuality in America,
24:46I wanted my magazine
24:50to confront the topic
24:51of sex head on.
24:54For half,
24:55I think the message
24:56about sex
24:56has always been
24:57that it's healthy
24:58and natural,
25:01and that we shouldn't
25:02be ashamed of it,
25:03and we should embrace it.
25:05That was not
25:06the popular opinion
25:07in the 1950s.
25:09And it's hard
25:10to remember now
25:11when you look back
25:12that this was
25:13fairly revolutionary.
25:21It was one thing
25:22to talk about sex,
25:24but I wanted to do more.
25:30Growing up,
25:31my favorite parts
25:32of Esquire
25:33were those drawings
25:34of the pinup girls.
25:37But I thought
25:38my magazine
25:39could go one step further.
25:40By showing photos
25:42of nude women.
25:44I think the brilliance
25:46of the magazine
25:46was it spoke to
25:48all the interests
25:49of young men.
25:50So those were cultural
25:51and political,
25:53it was fashion,
25:54it was travel,
25:56but it also was
25:57an unabashed recognition
25:59of the interests
26:00that young men had
26:01in beautiful women.
26:03And I knew
26:04that there would be
26:05nothing that was
26:06outside the boundaries
26:09of what was already
26:09being published.
26:10In other words,
26:12there were magazines,
26:13art photography magazines,
26:15sunbathing magazines
26:16with nudes in them.
26:18I wanted to package it
26:20in a way
26:20that suggested
26:22that this was not art.
26:25It was something
26:27with an editorial message,
26:29and the editorial message
26:30was that sex was okay.
26:31I was going to combine
26:37a modern lifestyle magazine
26:38with nude photos of women.
26:43And I had the perfect name for it.
26:50Stag Party.
26:51What magazines do you read?
26:56What magazines do you read?
26:57Why?
26:59Just names of them.
27:01I don't know.
27:02I knew I liked the idea.
27:04Now I just needed to see
27:05if anyone else would too.
27:07And the first guy
27:08that I thought of
27:09was my old friend,
27:10Alden Sellers.
27:11What if there was a magazine
27:13that didn't fall
27:14into any one category?
27:16That took all your favorite things
27:18and put them into one place?
27:20And it'll have a full-page
27:22color photo
27:22of a real-life pinup girl.
27:25Completely nude.
27:32It's going to be great help.
27:34It sounded like it.
27:35It's going to be
27:36a progressive magazine for men.
27:38He came to me and said
27:39that he would like
27:40to have some help
27:40raising some money
27:42for a magazine.
27:44He did a terrific job
27:45of promoting the idea
27:48and explaining it.
27:49And he was extremely
27:50articulate about that.
27:52I like that.
27:53Elden liked it so much
27:55he chipped in $2,000
27:56and even offered
27:58to help me find more investors.
28:01And honestly,
28:02I was going to need
28:03all the help I could get.
28:06Just to give you a sense
28:07of how much money
28:08I needed to raise,
28:10Time magazine was started
28:11with an initial investment
28:12of $86,000.
28:15And that was all the way
28:16back in 1923.
28:19Today, that's the equivalent
28:20of over $1.2 million.
28:24Even when Playboy was started,
28:26it was unusual
28:27to have that little capital
28:29and those few resources.
28:32Today, it would be
28:34almost impossible
28:35to consider starting
28:36a magazine
28:36without having millions
28:38and millions of dollars
28:39and the capacity
28:40to sustain losses
28:42for three, four, five,
28:43six years.
28:49I figured after Elden's investment,
28:54I was still going to need
28:55at least $6,000
28:56to get my idea
28:58off the ground.
28:58So we started meeting
29:02with investors in Chicago.
29:04What do you think?
29:06A lot of them said no.
29:08My head went round and round.
29:12But a few of them said yes.
29:16Hello, Fred.
29:18Hugh Huffner.
29:19Well, I'm happy you asked.
29:21Okay.
29:22I was hoping for slightly
29:23better than that,
29:24to be honest with you.
29:26Okay.
29:27That sounds great.
29:29No matter what,
29:30I was going to make this happen.
29:33And after weeks of calling,
29:35we got my younger brother, Keith,
29:37and my neighbors to pitch in.
29:40Even my puritanical mother
29:42gave me $1,000.
29:44I never had a long conversation
29:46with my grandmother
29:46about her investment
29:47in the magazine,
29:48but knowing her as I did,
29:51I would say that
29:52she would have said
29:53it was not a magazine for her,
29:55but that she believed in her son.
29:58But even with my family
30:00and friends pitching in,
30:01I was still about $600 short.
30:04So out of desperation,
30:06I put my furniture in Hauck.
30:09It included some pretty nice pieces
30:11by designers like Herman Miller,
30:13and Eames.
30:17And finally,
30:19I hit my goal.
30:28With the money finally in place,
30:30I was ready to start making my magazine.
30:35But I quickly realized
30:37I couldn't do this on my own.
30:44So, what did Frank tell you?
30:47Well, not much.
30:48Just that you're starting a magazine
30:49and you might be looking for an art director.
30:52Well, it's not just any magazine.
30:54It's a lifestyle magazine
30:55with a full-color nude spread
30:57of a girl in each issue.
31:00But I want this magazine
31:01to be more than that.
31:03A look that nobody
31:04has ever seen before.
31:06I want this magazine
31:07to be beautiful.
31:10You want to do a magazine
31:12with nude girls
31:12and you want the magazine
31:13to be beautiful.
31:17That's right.
31:17I had my art director.
31:23A popular graphic designer
31:25from the south side of Chicago
31:26named Art Paul.
31:28Art Paul was ahead of his time.
31:40His designs were modern
31:42and different from Esquire
31:45and that's what Hef was looking for
31:46and Hef has a knack
31:48for finding that talent.
31:55With Art Paul on board,
31:56I had my team.
31:58I'd write the copy.
32:01Art would create the design.
32:03And Eldon would handle promotions.
32:06My small apartment
32:07became Stag Party's offices.
32:10And it was finally time
32:12to get to work.
32:14Playboy was never
32:16a corporate magazine.
32:17It was never part
32:18of a giant publishing house.
32:19You're talking about a magazine
32:20that is as DIY as it gets.
32:23It's one man started it
32:24at his kitchen table
32:25in Chicago.
32:28We came up
32:30with countless ideas
32:31for how to make
32:31the magazine stand out.
32:35At that time,
32:373D movies were hugely popular.
32:41So we considered featuring
32:43our girls in 3D.
32:45But attaching a pair of glasses
32:47to every issue
32:48proved too expensive.
32:49In the end,
32:52we realized
32:53it wasn't about the gimmick.
32:56We just needed
32:56to find the perfect girl.
33:00Hurry on down
33:01to my house, baby.
33:02Anybody home?
33:03In the 1950s,
33:04if you wanted
33:05a new photo of a model
33:06and you didn't have
33:08your own to photograph,
33:09I love you
33:09and you love me.
33:10The only places
33:11you could get them from
33:12were calendar companies.
33:14Hurry on down
33:14to my house, baby.
33:15Anybody home?
33:15And for a price,
33:16you could purchase
33:17the rights
33:18to their pinups.
33:22We reached out
33:23to countless
33:23calendar companies
33:24and gathered hundreds
33:26of options
33:27for our first cover girl.
33:32What about her?
33:33Huh?
33:35No, she's not right.
33:39This one?
33:42No, no.
33:47Maybe if you tell me
33:48exactly what you're
33:49looking for,
33:49we can find a girl.
33:51Well, that's the problem.
33:52We're not looking for a girl.
33:53We're looking for the girl.
33:55What does that mean?
33:56We need to find a girl
33:56that no guy
33:57will be able to resist.
33:58Someone who will make
34:00it impossible for a guy
34:01not to open the cover.
34:02Well, if that's all.
34:03I don't know where she is,
34:04but she's not here.
34:05I'd spent weeks
34:20looking for a cover girl.
34:23And I was starting
34:24to lose hope.
34:28But in the fall
34:29of 1953,
34:31the solution
34:32would come out
34:33of nowhere.
34:39I touch your lips
34:41and all at once
34:42the sparks go flying
34:43Those devil lips
34:46that know so well
34:47The art of lying
34:48And though I see
34:50the danger still
34:52In those days,
34:53Marilyn Monroe
34:54was every man's
34:55ultimate fantasy.
34:59Just like a torch
35:00you set the soul
35:01She was the very pinnacle
35:03of sexuality.
35:04I must go
35:05along the road
35:07But years before
35:08she was famous
35:08And though it binds me
35:10When she was still known
35:11as Norma Jean Baker
35:13The young model
35:15had posed nude
35:16for a calendar.
35:16I'll choke it so fire
35:17She was the hottest star
35:25in Hollywood.
35:26I heard about
35:27the Marilyn Monroe
35:29calendar picture,
35:31which everybody
35:31had heard about
35:32but nobody had seen
35:33because they were
35:33afraid to show it
35:35back then.
35:36I can't resist you
35:37But I knew I had to
35:39put in a magazine
35:40because she was
35:41the absolute
35:41perfect choice.
35:42You're all that I desire
35:44Half had a real
35:45understanding of pop culture
35:47and the public's
35:48fascination with celebrity.
35:49So that Marilyn Monroe
35:51image, he knew
35:52that was the golden ticket.
35:54That was the thing
35:54that was going to launch
35:55that magazine.
36:03You have to remember
36:04this was before
36:05the internet
36:06So getting access
36:07to photos this rare
36:09was almost impossible
36:11but now
36:12I knew who had
36:14the originals
36:14and what's even crazier
36:16was that he was
36:19right here
36:19in Chicago
36:21But I only had
36:25a thousand dollars
36:25left in my budget
36:26I just had to hope
36:29that would be enough
36:30Okay, uh
36:35what can I help you with?
36:37Well, I'm interested
36:39in purchasing
36:39one of your photos
36:41That's all?
36:44It's, uh
36:45it's not just
36:45any photo
36:46of Mr. Baumgarth
36:47It's Marilyn
36:49Look
36:51People pay me
36:53a lot of money
36:53just to look
36:54at those pictures
36:55Buying them
36:57won't be cheap
36:57Well, uh
36:59I only need one
37:01But I have to have
37:02full rights
37:02to print it
37:03This is Marilyn Monroe
37:06we're talking about
37:07Well, I couldn't
37:10let you have it
37:10for any less
37:11than, uh
37:12$600
37:14$600
37:18$600
37:22$600
37:22Yeah
37:24That's a lot of money
37:28Make it $500
37:49Done
37:54But you pay me now
37:55In cash
37:56Agreed
37:58Don't you know
38:08Don't you know
38:09I love you so
38:10Don't you know
38:15Don't you know
38:16I love you so
38:18There she is
38:22Why did you have to go
38:25Marilyn didn't disappoint
38:34Apparently the photographer
38:39was so nervous
38:40he forgot to change
38:42the film
38:42leaving some of the photos
38:44with two images
38:45overlaid on top
38:46of each other
38:46Thank you
38:49I could hardly believe it
38:53There I was
38:54holding what was
38:56probably
38:56the most valuable
38:58photograph
38:58on the planet
38:59Don't you know
39:01I love you so
39:02After months
39:04of planning
39:05I was ready
39:07to take the world
39:08by storm
39:09Every little movement
39:16Every motion
39:18of your hips
39:20I feel the compulsion
39:24to pull you
39:26to my sweet lips
39:28Is it a black
39:32magic spell
39:34you put me under
39:36This miracle moment
39:40Never let it end
39:44Every little movement
39:48Is beyond improvement
39:52You are the magician
39:55I've been pushing
39:58for forever
40:00Every little movement
40:04Every little movement
40:08A human movement
40:08It's a black
40:09—
40:10It's a black
40:10porte
40:10uka
40:24called
40:24A human
40:26ADE
40:26see
40:29the
Recommended
41:27
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