00:00It's really interesting because you have, what I think, 40 million monthly users globally on LTK,
00:06but they come because they're creators, their favorite creator is there telling them, advising
00:10them on what they could purchase. Why is therefore Nike putting itself there as a brand individually?
00:17You know, LTK is the single largest creator commerce platform. We have 30% of Gen Z and
00:22millennial women in the U.S. using the platform. They're spending every 60 seconds, let's see,
00:29they're going, I think, 60 people shopping every second. They're buying $11,000 of the product every
00:34single minute. That's $6 billion a year. That's the equivalent of an Eras tour every single quarter.
00:40There's a lot of demand here, and that's only growing by a billion since 2024. You're seeing
00:46that consumers are rotating their trust directly into creators. That creator trust is up over 20%
00:51year over year, and brands want to have more opportunity to reach their customer on the
00:56platform where they are today. So just this week, we've had brands like you mentioned,
01:00whether it's Nike, Target, in the beauty category, Ulta, Sephora, Tarte, on the, you know, sport and
01:06athletic, it's Aloe, it's Nike, it's Adidas, huge global brands launching their presence on the LTK
01:13social app to be able to meet creators and their audiences in a high trust environment that's so
01:18unique right now.
01:19So what are they actually doing? I went on to the Nike offering, for example, and the moment it looks like
01:22they're getting creator content and sort of putting it onto their own landing page. How will they
01:27differentiate, do you think, going forward?
01:29Yeah, so this is a whole new experience. This doesn't exist anywhere else. What we've done is
01:33we've launched a platform where these brands can come in and see all the content that's being written
01:38about them on the LTK platform. So that's been about 7 million pieces of original content just on
01:44the LTK platform alone from these creators year over year. So for example, Nike would come in,
01:49they see all the content written about them. They can curate for their audience, their favorite
01:54creators and the best content, talking about the products that they love. So if I'm a Nike fan,
01:59not only can I go through my favorite creators to find that product, but I can just search Nike,
02:03follow Nike and see the things that they are curating. So brands are not creating the content
02:07on LTK. It's still creator driven, but they are able to curate it, which is giving their audience
02:12really another path to discovery on the LTK app. We found that one in five searches has a brand name.
02:18So people might be looking for Nike running shoes. Maybe they're looking for Abercrombie denim.
02:24They're looking for a Christmas tree from Target. We see that happening one in five times. And so
02:29this gives our brands the opportunity to have a little bit more influence over the curation of
02:33what that customer ultimately sees. By following that brand, it takes a little further because what's
02:38unique on LTK is when you follow someone, it actually means something. Our following feed means
02:42that you get to choose that content that shows up and they want to meet their customers every day.
02:47That's a really important part of building community. It's something that is unique to LTK given the age
02:52of AI and algorithms. Amber, very quickly, we had 30 seconds. You have rich data about behaviors in
02:59September and October. Is the consumer healthy through your data? They are. We're seeing that
03:06they're spending average order values up 7% year over year on LTK. They're spending almost a billion more
03:11this year than they did last year. The biggest shift on the consumer side is that they are expecting for
03:16out-of-stock products. So we saw search for gifting go up over 300% in September. More than half of
03:22those in our consumer study said they expect for creators to help them source alternative products.
03:27This is a huge shift because last year it was all about price. This year it's all about in-stock.
03:32We're excited to help our brands navigate this through our all-new, all-in-one creator platform
03:36that's completely free for brands that we've just launched, where they're paying for success,
03:40not access. So bring it all together for them this year.
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