00:00Snap Inc. has made headlines with the groundbreaking $400 million partnership with Perplexity AI,
00:08signaling a major shift in how users will experience Snapchat in the coming years.
00:14The deal, confirmed in multiple reports by Reuters, Bloomberg and Business Insider,
00:20will integrate Perplexity's advanced conversational AI and search technology
00:25directly into the Snapchat app by early 2026.
00:30This move allows users to ask complex questions and receive instant, verified answers inside Snapchat, without switching apps.
00:39The feature aims to transform Snapchat from a purely social platform into a powerful discovery and learning hub,
00:47blending entertainment with information.
00:50Snap emphasized that user data will not be shared or used to train Perplexity's AI, ensuring privacy remains intact.
00:59The integration marks the first large-scale partnership of its kind in social media,
01:04aligning with Snap's long-term vision to merge communication, creativity and artificial intelligence.
01:11Following the announcement, Snap's stock price surged more than 20% as investors welcomed the company's AI-driven growth strategy.
01:20Snap also reported strong third-quarter results, with $1.51 billion in revenue and 477 million daily active users,
01:31proving that its advertising business and global engagement are recovering.
01:35However, the company warned of possible slower user growth in the next quarter due to new global privacy rules.
01:43Overall, the Perplexity deal positioned Snapchat as an early leader in AI-powered social media,
01:49bringing smarter, safer and more interactive experiences for its massive user base worldwide.
01:56The.
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