Perplexity Fires Back At Amazon's Legal Threat On Agentic Shopping: 'Bullying Is Not Innovation'

Benzinga

Perplexity pushed back after Amazon threatened legal action over its AI agents being used for shopping tasks, calling Amazon’s demand a “bully tactic.” Amazon says third-party agents must identify themselves when acting for customers. The dispute follows broader scrutiny of Perplexity’s data practices and AI automation tools.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Perplexity fired back at Amazon after receiving a legal threat over the AI startup's use of

00:06assistance for online shopping, according to a blog post by the AI startup. Amazon demanded

00:11Perplexity block comment users for deploying agents on its platform, marking its first legal

00:16move against an AI firm. In a post titled, Bullying is Not Innovation, Perplexity argued that its

00:21agents have the same permissions as users and called Amazon's stance a bully tactic and a threat

00:25to all internet users. Amazon argued that third-party agents must clearly identify themselves

00:30when acting on behalf of customers. Perplexity is faced mounting scrutiny following accusations

00:35of using stealth crawlers and a viral video showing its AI browser completing coursework

00:39instantly. For all things money, visit Benzinga.com.

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