00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Amazon is developing a new smartphone project known internally as Transformer within its devices and services unit, according to Reuters.
00:10The phone is designed as a mobile personalization device that integrates Alexa and uses artificial intelligence to streamline services such
00:18as shopping, streaming, and food ordering.
00:20The effort follows Amazon's failed Fire Phone, which lacked key apps, had a battery-draining design that caused overheating, and
00:28sold poorly even with a free year of Prime.
00:31The project remains in development with unclear pricing, timeline, and financial scope, and could be scrapped.
00:37Amazon is also exploring both a traditional smartphone and a simplified device.
00:42The initiative aims to expand Alexa usage as competition in AI hardware and smartphones intensifies.
00:48For all things money, visit Benzinga.com.
Comments