00:00Welcome to the video from the Car Magazine Tuning Blog, where today we will be looking
00:11at the current situation of Nissan, a car manufacturer that is perhaps in its most
00:15serious crisis. The headlines are alarming. The company only has 12 to 14 months to survive.
00:24A tight deadline to build a foundation. But how did it get to this point? Nissan is struggling
00:31with a multitude of problems, which are reflected in disastrous quarterly figures.
00:37A high-ranking manager put it bluntly, we have 12 or 14 months to survive.
00:43This is not only a warning for the group, but also for the entire automotive industry in Japan.
00:48The key to salvation could be a strong partner, which CEO Makoto Uchida is desperately seeking.
00:56There are many options, from funds to banks and insurers to competitor Honda.
01:03However, a possible entry by Honda seems risky. The already fragile alliance with Renault could
01:10finally collapse as a result. Renault itself has so far remained silent on the developments.
01:15A glimmer of hope recently came with the entry of FCMO Capital Management,
01:20a Singapore fund known for its tough restructuring measures.
01:25The stock market reacted positively to this move, but experts warn that it could also mean painful cuts.
01:33Nissan is facing huge challenges. Its model range is outdated.
01:39Sales in China have fallen by 14% and there is a lack of competitive hybrid models on the US market.
01:45While competitors such as Toyota and Honda are continuously modernizing their model ranges,
01:53Nissan has had little new to offer since its last major overhaul in 2021.
01:58Analysts such as James Hong of MQuery Securities Korea speak of a clear misjudgment by management.
02:04Another problem is the lack of billions in investment that would be needed to implement Uchida's
02:12ambitious plan of 27 electrified models by 2030. This further increases doubts about a successful rescue.
02:22Expert Amir Anwar Sade of Asymmetric Advisors sees the situation as bleak and gives Nissan little chance
02:28of recovery without a miracle. Back in November, the group had already announced drastic measures
02:35in light of falling sales figures in China and the USA. 9,000 jobs are to be cut.
02:4220% of global production capacity will be eliminated and the profit forecast has been revised downwards by 70%.
02:48However, even these measures could be insufficient in view of possible US tariffs, which would further
02:55burden Nissan. Was the information on Nissan's difficult situation informative?
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