Lotus Emira V6 First Edition

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Transcript

00:00.

00:10Ever since I first came to Lotus in 1998,

00:13I always knew they were the makings of a global car company at Heffel.

00:22But until we had a robust shareholder backing,

00:25it wasn't ever really possible to realise that ambition.

00:30Until now.

00:42Today, almost 25 years after I first walked in the door,

00:46that's what we're building through Vision 80,

00:49a truly global performance car business and brand.

00:53And this, the Amira,

00:55is evidence of what we're able to achieve with the right backing.

01:00More cars sold in the last 12 months than in the past six years combined.

01:06It's taken the world by storm, and rightly so.

01:09The Amira has the qualities for which Lotus is world-renowned.

01:13Our characterful 3.5 litre V6 engine.

01:17Our exceptional ride and handling.

01:19Our precision steering that delivers so much feedback to the driver.

01:23Now, we deliver so much more.

01:29Outstanding practicality and packaging.

01:31A genuine shift in interior quality.

01:33Bespoke HMI and infotainment technology.

01:36A class leading 2 litre AMG powertrain with paddle shift.

01:43This is a true Lotus.

01:45The most accomplished road car ever to come out of the Hethel factory gates.

01:53Light, nimble, mid-engined, exotic looking, competitively priced.

02:00As we move to an exciting all electric future.

02:05This is our last mainstream petrol car.

02:08It is the best of breed.

02:12The dream, the ambition is coming true.

02:16We have a great new product.

02:18A huge order book.

02:20A new factory.

02:22New paint shop.

02:24New jobs.

02:25New processes.

02:27New IT to support it all.

02:31And the Amira is just the beginning.

02:46New jobs.

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