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Motor
Transkript
00:00We're bar raisers, status quo erasers, comfort zone escapers, pressure embracers,
00:22power boosters, agility refiners, and of course, dream makers.
00:43Because only if we raise the bar, the bar raises us.
00:52Lamborghini introduces the new Eurus Performante, for bar raisers only.
01:04The name Performante says a lot, so it's to prove the performance of our cars, so the top
01:25end of one line-up, and it's the agility, the drive orientation, the easiness to drive
01:32the cars, and for sure, it's also to showcase the last time, before we go hybrid, what we
01:38are able to do with combustion engines.
01:41We decided to present the Eurus Performante here in the Monterrey Car Week, because the
01:49Quay Lodge is the place to be, it's getting more and more important, not only for the
01:55press US-wide, but globally, and we have a lot of customers, which are coming from all
02:04over the place, and also a lot of fans, so it's really the best place to show a car if you
02:10ever work with me.
02:12Thank you.
02:13Thank you.
02:14Yeah, the brand has grown in every detail, but the base is for sure the development of
02:21the brand, and all has to go together with the product.
02:27So you have to have a brand which has a promise, and you have to keep the products as close as
02:33you can to what the brand is promising.
02:37And I think we are very consistent in what we do.
02:40We are unique, our design is loved by everybody, it's very noticeable, and the performance is
02:47outstanding, and this is what makes our company different.
02:52And we are very cautious in our strategy, we are never doing things we cannot afford.
02:58So the first six months of the year, 2022, were the best ever in the history of Lamborghini,
03:06in terms of cars delivered to customers, in terms of turnover, and also in terms of operating
03:13profit.
03:14The operating profit of the first six months was better than the result of the entire
03:19year 2021, which at that time was a record year.
03:24So we are very proud of the achievement, and I'm very proud about what the team has done to
03:29this company.
03:30I mean, we wanted to design the Urus Performante, really showing the Urus going to the gym and
03:42coming back in a better shape.
03:44So you see all the muscles in the right place.
03:47So we wanted to create the driver SUV.
03:50You see the fun to drive already with the design.
03:53We wanted to work also on the aerodynamics, and of course we want to make the car more lightweight.
03:58So we were using the carbon fiber as the main element.
04:02So the design, you can see the front bonnet that is visually extending the front window,
04:08lowering the front.
04:10We have a front shape that is more the shape of a shark.
04:14And then in the lower part, we are implementing air curtains to improve the aerodynamical flow
04:19around the car.
04:20And I really like, as a detail, those wings that take inspiration from the Huracan Technica,
04:26that give this significant look of the Urus Performante.
04:29What are you doing in Lamborghini?
04:31In Lamborghini, every design that we do is using high-performance surfacing.
04:37Because aerodynamic performance and design is going together.
04:41So it is my fun, you know, creating those cars, using really the requirements and the necessarities,
04:48you know, to increase the downforce with wings or with, you know, elements, design elements,
04:52that are enhancing the performance.
04:54This is, for me, the beauty of the design, because we are not just styling the cars.
04:59I am designing the cars, and this is always, you know, a functionality that is, you know,
05:04where the design is improving the speed, you know, and the performance of the car.
05:10In Lamborghini, the beauty is that we want to be the most innovative super sports car brand.
05:16So we want to inspire.
05:17So, of course, you can inspire with the design of our cars.
05:20So I see always a spaceship in the future.
05:23I see always a Lamborghini that is sticking out really a lot with the typical design elements,
05:30the silhouette and the general physics of our cars.
05:33So stay tuned with Lamborghini.
05:35We are the future.
05:36Thank you.
05:45So the Urus was defining a complete new segment, the one of the super SUV.
05:49And the main point of strength of the Urus were, for sure, the design, were the performance,
05:56but especially was the driving emotion and the driving engagement that they can deserve to our customer.
06:01And I have to tell that also commercial-wise, it was very, very good what has been done in this year by the Urus in terms of volume,
06:08because we are almost at 21,000 units sold from 2018 until today.
06:16So let's say that overall, globally, we are today at a split of 60% Urus and 40% Super Sport car.
06:23We will run about this percentage, maybe 50-50 when we will add the new Aventador.
06:30And this is a little bit the same in the main market.
06:33So the main market of the Urus are, for sure, US, after it's coming China, Germany, Korea and UK.
06:40And in general, these are also the main market also for the Super Sport car, except for Korea,
06:45that is having a ratio that is more oriented on the SUV compared to the Super Sport car.
06:52With the Performante, we were able to introduce different items in terms of personalization,
06:58especially linked to the carbon fiber, so we can have the roof in carbon fiber,
07:02the bonnet in carbon fiber in the library that we have here behind me.
07:07But we can also have interior handle in red, we can have different kind of trim.
07:13And I think that in addition, we are going to have new color and also new matte color
07:18that are more in line with the matte color that we have today on the Super Sport car.
07:23So I think that our customers will find additional opportunity to personalize their car
07:28and to get out of this car their desirable object.
07:31I mean, driving performance for sure are pure numbers on the first glance.
07:41I mean, we have improved the acceleration, we have improved the lateral dynamics of the car,
07:46we have beat the record, you know, the Pikes Peak record.
07:49But this is only one thing. The performance is, for our interpretation, also about the driving fun.
07:54And on this, we have really done a big step forward.
07:57So the pleasure and the fun of the driver is amazing.
08:01I mean, the Urus itself was already, let me say, considered as, it was a generator of a new segment.
08:07I mean, there were SUVs, there were Supersports cars.
08:09And we, as Lamborghini, we define the new segment of the Supersports SUV.
08:13But the Performante is still much, much sharper.
08:16It's really a driver SUV.
08:18And in this sense, also, it fits perfectly in the Supersports car world.
08:22I mean, first of all, in the road to electrification,
08:26it's, we clearly, we are clearly committed, based on our company strategy, on the core Tauri,
08:31to go step by step in the electrification direction.
08:34But our intention is to preserve and even improve the Lamborghini DNA.
08:39So we can be sure that even in the partially electrified
08:42and later on also in the fully electric world,
08:44a typical Lamborghini will remain a typical Lamborghini,
08:47generating this incredible level of emotions.
09:17So you can be sure that we follow the
09:22stunt wheels we have.
09:23So we are trading at this point of time since you are the ATW.
09:24And you can be able to, like,
09:29Generally, the only thing that's in the внимating side is the mystery.
09:31And we could open it up and do that.
09:35That we could open it up and do it.
09:37So, I think, in the same direction.
09:39And that's really interesting.
09:41We could do that.
09:42I think we're on camera and sit on the front.
09:44Untertitelung des ZDF, 2020
10:14Untertitelung des ZDF, 2020
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