00:00For centuries, the chair has been a 90-degree box, but the human body is not.
00:13The way we sit today is broken, and we decided to fix it.
00:18Meet The Vision, the world's first chair to bring your posture back.
00:23You no longer have to choose between the ease of sitting and the benefits of standing,
00:27because we took the best of both and created something better.
00:31The Vision's patent-pending T-MEC technology allows for maintaining an open body angle
00:36throughout the entire range of motion, bridging the gap between sitting and standing.
00:41The anti-slip matrix, combined with the patent-pending cradle-seat design, provides unparalleled comfort and stability.
00:49The Vision comes with a full range of adjustability.
00:52Backrest adjusts for depth, height, and recline.
00:56The headrest moves both horizontally and vertically to cradle your neck.
01:01The armrest is available in two options, a folding or 4D height adjustable to adapt to you at any position.
01:11Available in moonlight grey and deep charcoal.
01:18Comes in two models, Vision X and Vision Y.
01:22You can't just add a hinge in front of the seat and tilt forward.
01:27People would be sliding out immediately.
01:29The seat has to rotate around the knee to be in alignment with the body and prevent sliding.
01:36Now, it sounds simple, but it took me nearly a lifetime to figure out how to turn that into a chair.
01:44It was my dream to make seating work.
01:49And that kept me going through all these years.
01:53And this took considerable time in terms of dimensioning, of proportion, of movement.
02:03And in my pursuit of perfection, I finally found a perfect solution.
02:15And finally, we did it.
02:18Yeah, it's really nice.
02:20I can feel that my back is opening up already.
02:23Oh wow, it's actually more comfortable than I thought.
02:26And I can feel like my back is naturally straight.
02:31With all the workshops and everything.
02:36When I met Klaus, he told me that he presented our seating concept to some of the largest companies in space.
02:43They all understood what this was all about and what it meant.
02:47But they all said basically the same thing, which is that the market is not ready.
02:51Come back in 10 years.
02:53To us, what do you mean the market is not ready?
02:56The world's leading cause of disability now is lower back pain.
03:0080% of all people will experience it at some point of their lifetime.
03:05It's the number one cause for missed workdays.
03:07It's the number one cause for lost productivity.
03:10So something isn't working.
03:12Now we know exactly what's not working, which is the 90 degree standard we came up with in the 1960s.
03:18It's designing around the problem.
03:21We are relying on lumbar supports to push our spine forward.
03:25But the question is, why do we need lumbar supports when we are sitting if we don't need them when we are standing?
03:30You know, Klaus and I thought to ourselves, screw this. Let's build the chair ourselves.
03:39We like to say that the design of the vision chair is where German engineering meets Scandinavian design.
03:45We partnered with some of the best manufacturers in the world.
03:49People who saw the vision and had the courage to build it with us.
03:52When we started the company in 2022, we knew the magnitude of the problem the vision was designed to address.
03:59We had to establish a reliable manufacturing foundation and supply chain to meet the demand when the time comes.
04:06Through this journey, we filed multiple patents to protect the innovation behind our design.
04:11Elevated sitting marks a new era of ergonomic design.
04:16And the vision chair is just our first step in bridging the gap between seating and standing.
04:23Our vision is to elevate you as you build your own vision, one seat at a time.
04:30So we invite you to join us on this journey. Let's elevate together. So please, take a sit.
04:39It's very comfortable.
04:46My back is straight. I really like it.
04:50Yeah, I know. Same here.
04:52I'm sorry, folks.
04:54I'm watching this.
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