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Willkommen bei den BMW Highlights auf der Auto Shanghai 2025! In diesem Video zeigen wir dir alles Wichtige rund um die BMW Vision Neue Klasse, das Vision Neue Klasse X und den brandneuen BMW Vision Driving Experience. Erlebe, wie BMW Fahrdynamik mit dem "Heart of Joy" Steuergerät neu definiert.

Besonders spannend: das China-spezifische Panoramadisplay BMW Panoramic iDrive – maßgeschneidert für den chinesischen Markt. Außerdem dabei: der BMW X3L und der VDX als rollender Testträger.

Tauche ein in die Zukunft der Mobilität – direkt von der Messe in Shanghai!

#BMW, #AutoShanghai, #NeueKlasse, #X3L, #iDrive, #Elektroauto, #Fahrdynamik #tuningblog - das Magazin für Auto-Tuning und Mobilität!

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Transkript
00:00Die Sendung wurde vom NDR live untertitelt.
00:30Die Sendung wurde vom NDR live untertitelt.
01:00Die Sendung wurde vom NDR live untertitelt.
01:29Die Sendung wurde vom NDR live untertitelt.
01:59Die Sendung wurde vom NDR live untertitelt.
02:29Die Sendung wurde vom NDR live untertitelt.
02:59The serious version of this vehicle, the Vision Neue Klasse X, will kick off the Neue Klasse later this year.
03:07It will be released onto the market as the BMW iX3.
03:14Production will ramp up at our new plant in Debrecen, Hungary late this year.
03:21And after that, the rollout of the Neue Klasse will continue in rapid succession.
03:28In line with our design team here in Shanghai has led the development of all China-specific models of the Neue Klasse products created in the market for the market.
03:46Starting in 2026, the first Neue Klasse models produced in China will roll off the line in Shenyang, made in China for China.
03:57And this sketch offers a glimpse of the first model, our iX3 customized for the iX3, customized for the Chinese markets.
04:08Later on, Adrian van Heudank and Eleni Chang will show you how we have tailor-made our UI UX for these models in China.
04:20Ladies and gentlemen, the BMW Group is one of only a few truly global players in our industry.
04:32And to be successful, we need not only global appeal, but be anchored into individual local markets.
04:41And China is the perfect example of how we at the BMW Group are achieving this and how we differentiate ourselves from our competitors.
04:54Since 2010, approximately 116 billion Renminbi has been invested in the BMW production base in Shenyang.
05:04BMW's R&D network in China is our largest outside of Germany, with locations in Beijing, Shanghai, Shenyang, and Nanjing.
05:17This shows our commitment here is very clear, because in China, innovation thrives.
05:25As a 360-degree company, we seamlessly integrate innovation into every facet of our operations.
05:34With our technology-open approach, we offer customers the latest innovations across all brands and drivetrains,
05:43giving them the freedom to choose what best fits their needs.
05:49And this strategy has proven successful globally.
05:53In China, we appreciate the policy environment that supports this path and empowers customer choice.
06:02Our holistic approach ensures that we remain at the forefront of the industry,
06:09delivering value and enriching experiences to our customers, while contributing positively to society.
06:19And as a global player, the BMW Group's success builds on integrated global value chains.
06:26And as I've always emphasized, at BMW, we will continue to advocate for free trade and open markets,
06:35because economic growth thrives through opening, not closing.
06:42Furthermore, we believe that global challenges require more cooperation and not less.
06:49Artificial intelligence is a prime area for future cooperation and perfectly demonstrates how we are building at our local anchoring.
07:00And here in China, our comprehensive AI strategy empowers extended customer experiences,
07:09enhances core business processes,
07:11and fosters collaborative innovation with partners throughout the supply chain.
07:19Key advances in AI are happening right here in China.
07:25With leading Chinese tech players, we are therefore strengthening AR partnerships for integration into our vehicles in China.
07:34For example, together with Alibaba, we are developing the next level of human-vehicle voice interaction based on large language models.
07:46And for the neue Klasse, we will extend our speech assistance capabilities,
07:52further building on Alibaba's powerful model.
07:55And this will allow customers to intuitively interact with our speech assistance like with the Travel Companion or the Car Genius.
08:08And starting later this year, ladies and gentlemen,
08:11we will also integrate AI reasoning from DeepSeek into our used vehicles here in China.
08:19And this will enhance our intelligent personal assistant with DeepSeek functionality.
08:25It will also complement our existing AI capabilities and enable access to information that goes well beyond the vehicle itself.
08:37And for us, intelligence means combining different AI models and capability in a smart way.
08:46And this is how we operate in China.
08:49For China, and of course, at China, speed.
08:55Bringing breakthrough technologies from pioneering local players quickly to the road.
09:01With innovations like these, we are creating nothing less than the next level of intelligent, sheer driving pleasure.
09:19We will continually build upon our technologies and bring them tailor-made to the markets.
09:30Particularly in a market like China, where consumers expect the best digital innovations.
09:37And this is exactly what we are doing with our Neuer Cluster technologies.
09:43Just take the all-new BMW panoramic drive.
09:49We have adapted it specifically to Chinese tastes with input from our growing innovation network here in China.
09:57Adrian van Heudonck and Laini Chang will show you more.
10:03Welcome and good morning, ladies and gentlemen.
10:15As we have just heard from Oliver with the BMW Neuer Cluster, we are going to take huge steps forward.
10:23Nevertheless, for us at BMW, the driving experience will always remain our focus.
10:31Putting the driver at ease and in control.
10:34And this intention is also reflected in the design of our all-new user interface.
10:42And of course, it is specifically tailored to resonate with local aesthetics and functionalities following our at-home in China approach.
10:53Our all-new central display has grown in size.
10:57It is positioned closer to the driver and comes in a new shape with optimized ergonomics.
11:06Here, in the ideal position for the driver, you will find your personal and most used functions.
11:14You can easily navigate between different widgets or within a specific widget to have access to further, more detailed information.
11:25The background behind the floating widget can be fully personalized, but we will dive deeper into that a little later.
11:36Now, at the bottom, our menu bar offers direct access to the most used features, like climate control or infotainment.
11:45Now, let's move on to the revolutionary BMW panoramic vision display.
11:52It will be the key element for this iDrive generation.
11:57It uses the whole width of the windscreen and will be visible for all passengers.
12:03Perfectly positioned in the field of vision, it supports the driver in the best possible way.
12:11We have focused on a very clean design for easy and quick readability.
12:16The floating tile on the left focuses on driving assistance functions.
12:23The right tile shows important information like battery state and range.
12:30But the most important information for the driver, for example, speed or driving status, is shown right at the center.
12:38And in addition to our spectacular BMW panoramic vision, there is a new 3D head-up display with visualizations for integrated navigation and highly automated driving.
12:55And finally, we will introduce our newly designed multifunction steering wheel with intuitive touch controls and fast response.
13:04All of this adds up to a unique hands-on-the-wheel, eyes-on-the-road experience.
13:11The new digital abilities of our cars will not only make them more intelligent and easier to use, but will also allow for much more personalization.
13:23And by selecting up to six of your preferred widgets, you can configure your personal dashboard.
13:30You simply need to select an app like media or weather and drag it from the central display to the panoramic vision.
13:41And this setup will, of course, be linked to your driver profile, the BMW ID.
13:46And because personalization is key, we offer a multitude of individual and customizable options conceived by our Chinese development team and designed for our Chinese customers, like the lucky cat or solar term.
14:05Now, let's dive into the next chapter of this digital journey.
14:09Please join me in welcoming my colleague Laini Chang from our digital development team, a true expert in user interaction and one of the key minds behind this experience.
14:21Laini.
14:21Arte?
14:24cai..?
14:24com
14:25ARadio
14:25A!
14:25A Radian!
14:25AChat trace!
14:27大家好!
14:28下面,我带大家一起体验一下我们全新数字化旅程的核心,也是数字情感交互的亮点,BMW智能个人助力。
14:41有了AI的加持,它实现了质的飞億,能力更强,反应更准,也更人性化了。
14:48er hat viele neue Werte
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17:30Vielen Dank.
18:00BMW 智能个人助理不仅能随时随地的等待指令,还能主动服务,在不同的场景中给你提出聪明的建议。
18:14下面让我们上路体验一下不一样的驾驶乐趣。
18:19好的,激活运动模式。
18:23启动运动模式,我以蓄势待发。
18:30所以, sport mode is easily activated with one command or touch,
18:43adjusting settings for a more dynamic and performance-oriented driving experience.
18:49sporty driving, however, is a holistic experience,
18:54orchestrated through expressive light, our new hypersonic sound design, and a vibrant interface.
19:02And in addition to the sport, efficient, and silent my mode,
19:07we are introducing an all-new personal mode.
19:11In personal mode, you have the freedom to fully tailor both your driving settings and the user interface.
19:20You can now personalize your digital in-car environment in just a few simple steps.
19:28From interior lighting to interface design,
19:31or even choosing your own background image to make the space truly your own.
19:38In addition, we will continuously update our digital products
19:44to keep them fresh and smarter every day.
19:48And this also gives us the opportunity to surprise our customers again and again.
19:55Now, let's have a look at what BMW Panoramic iDrive has in store for you.
20:00We'll see you next time.
20:18Yeah.
20:18Vielen Dank.
20:48Vielen Dank.
21:18In every BMW across all models.
21:23Our entire design and development team in China and across the world is incredibly proud of what we've created.
21:30And we can't wait for you to experience it for yourself.
21:34Thank you very much.
21:36And now I'd like to hand over to Jochen Goller.
21:38Thank you very much, Adrian and Lainey.
21:50Ladies and gentlemen, long time no see.
21:55Really wonderful to be back in China and having worked in total 13 years in this country, I can say I truly feel at home in China.
22:06And Shanghai has always been one of my favorite cities.
22:09Being a leading global innovation hub, Shanghai is the perfect place to showcase our latest technologies and demonstrating our unique approach towards intelligent and connected mobility.
22:25And there is much more to come because BMW engineers and software developers are constantly innovating our products.
22:36This is particularly true in an area the BMW Group brands are world-renowned for.
22:43A domain where all our cars stand out like no other.
22:48Well, you surely know what I am referring to.
22:52The joy of driving.
22:54Our customers experience the joy of driving every single day.
23:00Across all brands, across all segments and of course, across all drivetrains.
23:08Take MINI for example.
23:09Our new MINI John Cooper Works models are true brand shapers.
23:15Pushing driving excitement to the max.
23:18And delivering that unique go-kart feeling only MINI could do.
23:24As for the BMW brand, our BMW cars are and will always remain the ultimate driving machine.
23:33The BMW 3 Series 50 years China Special Edition exhibited here on our booth is one great example.
23:43Ladies and gentlemen, you might not be aware that even before the very first 3 Series has hit the road,
23:51we had already created Joy of Driving when introducing the original Neue Klasse in the early 1960s.
24:02You can also call it our first ultimate driving machine.
24:08And ever since, from the moment you drive it, you know it is a BMW, no matter which drivetrain.
24:18The joy of driving is our most valuable asset and that's why we send our engineers on a very special mission.
24:27Combining BMW data-driven intelligence with latest AI tools to create the ultimate prototype that will revolutionize intelligent driving.
24:42And I'm really proud to report mission accomplished.
24:47But take a look for yourself at what is probably the most thrilling vehicle the BMW Group has ever created.
24:56Spike Schrader
25:08Who literate life
25:10Who seitdem
25:12Who
25:14who
25:16Who
25:17Who
25:21Who
25:25So, ladies and gentlemen,
25:49the BMW Vision Driving Experience
25:54or, as we call it, the BMW VDX delivering 18,000 Nm of torque
26:04combined with up to 1.2 tons of downforce
26:09creating lateral forces of up to 3G
26:14which, by the way, is very close to a Formula 1 race car.
26:18You could call this car actually the ultimate, ultimate driving machine.
26:24And to truly understand the full capabilities of our VDX,
26:29you need to see it in action.
26:31So, let's take a look at a spectacular stunt by Jens Klingmann
26:37which took place at our BMW Experience Center on Monday.
26:41And by the way, the guy you see in a second is in the car.
26:45So, Jens Klingmann did what you are going to see in a second.
26:50So, let's get back to that car.
27:02So, let's get back to that car.
27:05Musik
27:34Wow, Jens, excellent.
27:38And as you can see, the VDX is truly breathtaking.
27:43However, this prototype will not go into production.
27:48Instead, many of the showcased VDX technologies will be integrated into our upcoming all-electric production models.
27:57And will this fundamentally transform the BMW brand?
28:02And let me briefly outline how we will achieve this.
28:07A core element of the VDX is our heart of joy.
28:11One of four superbrains specifically developed for our software-defined Neue Klasse.
28:18Whereas conventional cars feature separate control units for individual components like brakes, steering or drive unit.
28:28The BMW heart of joy is combining all drivetrain and driving dynamic-related functions into one single unified control unit.
28:40And the digital performance of our heart of joy is unrivaled.
28:45Powered by BMW's in-house dynamic performance control software, it has just one millisecond of latency, while the processing power is increased ten times.
29:00Well, that's quite impressive.
29:02However, what really matters is how the heart of joy is taking the joy of driving to the next level.
29:11First, driving dynamics, creating exceptional traction at high stability and always with full control.
29:22Second, precision, offering incredibly precise cornering performance.
29:28And third, braking, delivering an extremely smooth deceleration process.
29:35In fact, combined with a recuperation, brakes will not need to be applied in 98% of driving situations.
29:47And with this, increasing the overall efficiency and boosting the electric range.
29:54So, ladies and gentlemen, starting with the launch of the first Neue Klasse models later this year,
30:01the heart of joy will beat in every new all-electric BMW.
30:07Making all-electric driving more intelligent, more thrilling, and of course, more BMW than ever before.
30:17Thank you very much for your attention.
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