00:00Hallo, mein Name ist Silvia Dos Santos und ich bin in charge von Naming at Renault's Global Marketing Department.
00:20We have just announced the upcoming launch of our latest generation SUV, the new Renault Duster, on the Indian market.
00:31And 13 years after the first Duster, our story continues with this name.
00:40The name Duster and the Renault brand have a long history together.
00:44Indeed, the Renault Duster saga began with the first generation launched in India in 2012.
00:49It is an iconic vehicle that has had a profound impact on Renault's history in India.
00:54It is also an international success story, with more than 1.8 million vehicles already sold worldwide.
01:05At Renault, names have meaning. They tell stories.
01:08When you say Duster, you immediately think of long journeys, leisure and wide open spaces.
01:13And Duster fits into a naming strategy that evokes geography and the power of the elements.
01:18From a semantic point of view, the name Duster, taken from the English word dust,
01:23immediately conjures up the image of dust on the path our new vehicle might take.
01:33Today, the story of Renault Duster continues through Renault's international game plan, 2027.
01:38We are very proud to continue the Duster saga in India with the second generation of Renault Duster.
01:44A new adventure is beginning and it is in India that it truly comes to life.
01:49To truly appreciate how far Duster has come in India, we need to rewind to 2012, the moment it all began.
01:56You know, back in the day, sedans were there everywhere in India.
02:04And SUVs, not so much.
02:06In fact, only 1 out of 10 cars was an SUV then.
02:10And honestly, most people didn't even use the word SUV.
02:13Then came Duster.
02:15And it didn't just launch, it defined this segment.
02:18It was bold, rugged, and ready for anything like highways, hilltops, or the narrowest lanes of your hometown.
02:26People looked at it and thought, this is something new.
02:29Duster wasn't an Indian name, but that didn't matter.
02:37Because it was easy to say, easy to remember, and it just sounded perfect.
02:43That's rare and really powerful.
02:45Very quickly, Duster earned its meaning through reliability, ambition, and everyday toughness we all respect.
02:53For many Indians, Duster was the first SUV they could actually dream of owning.
02:58It wasn't just a car, it was a statement.
03:02It stood for ambition, strength, and pride.
03:05Everything Indians saw in themselves.
03:08That's how Duster didn't just enter the market, it created one.
03:12And that's the legacy it left behind.
03:28It was in the middle of the city, and it was inCAR.
03:30How many of the residents of the city were told there were to come to town?
03:32Which you could do is that
03:33How many of the residents of the residents of the city were healthy?
03:35Can't wait to see some of them.
03:36I was just waiting for them.
03:37Take a shot in the car.
03:38How many of the residents of the city were saying?
03:39How many of the residents of the residents of the village had introduced?
03:41Why don't you think it was too much?
03:42I don't know why?
03:43I didn't know why, that was not fair.
03:45I used to think of the people in the city.
Kommentare