- 2 months ago
Hosted By: Pepper Stewart (no coHost this time)
Guest: Cowpunchers Coffee Jimbo Williams & KRAVE Coaching Katie Hollingsworth
"Episode brought to you by Cowpunchers Coffee"
Music by: Whiskey Kate
Talked about Beef, Forward Farms Beef & YouTube clips, PBR news, event highlights, Missing/Stolen cattle news, Beef imports, Odd news, Fat Squirrel Week, PRCA new YouTube series trailer for Dark Horse,
Coffee Drinkers checkout Free Rein Coffee for your next cup!
Checkout new Sports Horror Film "HIM"
Mentioned: A few things going on around Texas, New Streaming shows to checkout, and more.
Give us your thought on the episode, and be sure to follow Pepper Stewart on Facebook, TikTok, X & Instagram.
Guest: Cowpunchers Coffee Jimbo Williams & KRAVE Coaching Katie Hollingsworth
"Episode brought to you by Cowpunchers Coffee"
Music by: Whiskey Kate
Talked about Beef, Forward Farms Beef & YouTube clips, PBR news, event highlights, Missing/Stolen cattle news, Beef imports, Odd news, Fat Squirrel Week, PRCA new YouTube series trailer for Dark Horse,
Coffee Drinkers checkout Free Rein Coffee for your next cup!
Checkout new Sports Horror Film "HIM"
Mentioned: A few things going on around Texas, New Streaming shows to checkout, and more.
Give us your thought on the episode, and be sure to follow Pepper Stewart on Facebook, TikTok, X & Instagram.
Category
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FunTranscript
00:00Catch them in the pasture
00:11Run them in the pen
00:13Work them on the Sundays
00:15Do it all again
00:17Race them in the sand
00:19Buck them in the mud
00:20Drip a cowboy's sweat
00:22Bleed a cowboy's blood
00:30I'm Zeke Thurston, 2016 world champion saddlebrock rider
00:39And you're watching the Peppered Stewart Show
00:40That is exactly what you're doing
00:45That's exactly what you're doing today
00:46So we are glad you stopped by
00:49Today we're brought to you by Cow Puncher's Coffee
00:52We will dive into that here a little bit later
00:54With the man himself, Mr. Cow Puncher, Jim Williams
00:58We'll chat with him
00:59We're also going to talk to a certified mental performance coach
01:05That is Katie Hollingsworth
01:07We're going to be with her later today too
01:08And talk about the work that she does
01:11With rodeo athletes
01:12And helping their mental game
01:15And some coaching and stuff
01:16So we're going to talk to her about that
01:17And see how that goes
01:19We've got some good odd news for you
01:22Your favorite odd news stories
01:23Everybody's like, man, we need them odd news stories
01:25We got a good one for you
01:27I think we got the best one yet
01:28Today
01:29Some beef imports
01:31Boy, everybody's talking about the beef market right now
01:33And what's going on with the beef
01:34So we'll dive in that
01:36Just a little bit about some beef stuff
01:37Forward Farms
01:40If you don't know about Forward Farms
01:41You want to check them out
01:42They got some cool stuff happening
01:43We'll show you a little bit of that here
01:45In a little bit
01:46They've got some stuff going on
01:48Texas Southwestern Cattle Ragers
01:50Has got another update for a missing bull
01:52So we're going to see if you know
01:54Where that bull's at
01:55We've got your rodeo news
01:58As always
01:58We'll sprinkle a little bit of that in there too
02:00We'll get that going
02:02But
02:03Do you watch DVDs?
02:06Do you have children
02:07That watch DVDs?
02:10DVDs
02:10You want to entertain your kids for a moment
02:12Well, here is your chance
02:14Bring home the Smurfs movie on DVD and 4K now
02:19In this fun, epic adventure
02:21The Smurfs team up with new friends
02:23On a daring rescue mission
02:25To save Papa Smurf
02:26From a league of evil wizards
02:28Buy the film
02:30Critics are calling pure comedy magic
02:32And get over 35 minutes of Smurftastic extras
02:35Included new music from Rihanna and more
02:39Available at participating retailers
02:41Rated PG
02:42From Paramount Pictures
02:44So check that out
02:47Check that out if you're inclined to watch
02:49Watch a little bit of cartoon action
02:52But what we're going to do right now
02:54We're going to talk
02:54Let you guys check this out
02:56This is from Forward Farms TV
02:58It's called Ranching the Land
03:01The Cattle and the Future
03:03They've got a pretty good deal
03:04That they're doing
03:05We want you to check this out
03:08And come back
03:08We'll talk about it
03:10I enjoy the mornings
03:28When I can watch the sun come up
03:31Over the backs of the cattle
03:33And look at them
03:35Chewing their cud
03:36And coming to the feed
03:37And so it's
03:39That's the motivation for me
03:42Tyler Morgan
03:48I'm head of the beef operation
03:51I help place cattle
03:54And grow the cattle
03:55And help decide
03:57Sort
03:57When the cattle are ready to go
03:59The run operation
04:04Is
04:05It's really just
04:07Passion
04:07Of being around cattle
04:10Doing what you like
04:12Every day
04:12You know
04:13There's some aspects
04:14That isn't
04:15Always the best
04:16But overall
04:18I'm always in the wind column
04:21So that's why I do it
04:23I enjoy it
04:46I think
04:47We would be
04:49In a better place
04:50For the atmosphere
04:51The ground
04:52The farms
04:53The ranchers
04:54I think we'd be
04:55In a lot better place
04:56If there were more people involved
04:58And still doing smaller
05:00Family farms
05:01We were trying to do
05:04Something that
05:06Would be what we would want
05:07Our families
05:08To eat
05:09That's kind of first
05:10You know
05:11There's the commodity way
05:12And this niche market
05:14Is more from farm to table
05:17For us to make some beef
05:19That is natural
05:21That doesn't have the hormones
05:22That doesn't
05:23You know
05:24Affect the environment
05:25Like some of the other operations
05:27That was
05:28That was something
05:29That we just naturally
05:30Were drawn to
05:32Along with
05:34There wasn't a lot of other people
05:35Doing it
05:36It's not a secret
05:42What we do
05:42We tell the whole story
05:44You know
05:44We're trying to
05:45Help the other ranchers
05:46And farmers
05:47By proving this out
05:48And letting them know
05:49That by doing this
05:50It is
05:51It is a profitable business
05:53But it's also
05:54A better way
05:54For the earth
05:56And the consumers
05:57Alright
05:59So check that out
06:00Check them out
06:01You can look them up
06:02At
06:02Forward Farm
06:03USA
06:04Dot com
06:05You can
06:06Learn more about
06:07Their
06:07Beef operation there
06:09And you can even
06:09Purchase beef
06:10Right there
06:11From their
06:12From their website
06:13So check them out
06:15And
06:16Eat beef
06:18Speaking of eating beef
06:20We're going to talk some beef
06:21And you can't have beef
06:22Without having coffee
06:23So you got to have one another
06:24You got to
06:25Drink a nice
06:26Warm cup of coffee
06:27Before you get out there
06:28And tend to the beef
06:29So we're going to do both
06:30And that is with
06:31Mr. Cowpuncher
06:32Coffee himself
06:33Jimbo Williams is here
06:34Thank you Pepper
06:35We're glad to be here
06:36So what have you been up to
06:38Well we've just been
06:39Doing a little bit of everything
06:41Yeah
06:42Tell everybody I've been
06:43Busier than a one night
06:44Cat watching two mouse holes
06:45So
06:45It gets that way sometimes
06:47It gets that way sometimes
06:49So let's talk about this
06:50Let's talk about
06:51I don't know if you want to
06:52Dive off on some beef first
06:53Or some
06:54Or some coffee first
06:55And
06:56Coffee sounds good
06:58Coffee
06:58We know that real well
07:00Man coffee
07:00Coffee is good
07:01You can't
07:01I don't know
07:02Anybody
07:03Out there
07:05That is not
07:06Ranching
07:07Rodeoing
07:08Working for a living
07:10That's not drinking coffee
07:11Pretty much yes sir
07:12Yeah
07:13That's
07:13We
07:14Quite surprised at how well
07:16This has
07:17Taken off
07:18And how busy we've gotten
07:19And
07:19It's
07:20Been very surprising
07:22That you know
07:23Once people find
07:24A good source of good coffee
07:26They
07:26They stay pretty true to it
07:28So we're
07:28We're staying real busy with it
07:30Okay
07:30Yeah
07:30Yeah that happens
07:31I mean you'll look around
07:32You know to find that
07:34That good coffee
07:35Once you find the one
07:36That you really like
07:37I mean it's
07:37Because I mean
07:38Think about it
07:39I drink coffee every day
07:41From about 4 o'clock
07:42In the morning
07:42And I probably drink
07:43I know I probably shouldn't
07:45But I drink coffee
07:46From 4 o'clock in the morning
07:47To about 2 or 3 in the afternoon
07:49Yes sir
07:50And I'll drink coffee all day
07:51Right
07:51Yeah that's
07:52Us too
07:53It's a
07:53Especially when it's cold outside
07:55It's
07:55Oh yeah
07:56It's on all day
07:57It's fixing to get that way
07:58Yes sir
07:59It's fixing to get that way
07:59So let's talk about this
08:00You're a third generation rancher
08:02From New Mexico
08:03Yes sir
08:03Yeah
08:03My grandmother moved to New Mexico
08:06Back in the early 30s
08:07She was actually a professional rodeoer
08:10Rode on the PRCA
08:12And they bought a little place there in Kamado
08:15This is where we're from
08:16And that was kind of their getaway off season
08:20And then she met my grandfather
08:22Who was running the ranch next to her
08:24And they started building a ranch
08:27And they actually had PRCA rodeos
08:30Yeah
08:30And that's her right there
08:32Yep
08:33That is her
08:34That's actually a self-portrait
08:36One that she did of herself
08:39That's her trick riding
08:40She
08:40That was on her horse
08:42Sunny boy
08:43That's kind of her
08:43Trick
08:45Or the
08:45Her claim to fame
08:47It's a
08:47Yeah
08:48It's one that
08:49Is pretty hard to
08:49Hard to
08:51To repeat
08:52They say
08:52Yeah
08:53Okay
08:53All right
08:54Yeah
08:54And I guess
08:55She did some
08:56Calgary Hall of Fame
08:57Yes sir
08:58Yeah
08:58She was inducted into the
08:59National Calgary Hall of Fame
09:01In 1986
09:02And we've actually been able to kind of build a relationship with them over that
09:08And they've actually started a new program at the Calgary Hall of Fame
09:12Where they're bringing up some of the older inductees that
09:16That from the past
09:18And kind of bringing the limelight back to them again
09:20And we've got to be a part of that
09:22And actually we got to
09:24Starting first of January
09:26We'll be the official coffee for the
09:28For the Calgary Hall of Fame
09:31And their new edition
09:33Yeah
09:34And the cafe
09:34And so we're pretty proud of that
09:36That
09:37That worked out
09:38You got to
09:38You got to show
09:39You know people wonder
09:40You know where
09:41How we got to where we are
09:42You got to
09:43You got to go back in time
09:44And kind of show where we came from
09:45Yes sir
09:45How we got to that point
09:46Yes sir
09:47So that's pretty good
09:48That's a pretty good deal
09:49And I guess you got
09:49It's a big time family business
09:51You even got
09:52You even got
09:53Kids involved
09:54Yeah we joke
09:55We're
09:56We're a four generation family business
09:58Not a fourth generation
09:59But a four generation
10:01So our granddaughter works
10:03She's actually got 1% ownership in the business
10:07And then her mother is one of our outside sales reps
10:11And then of course my wife and I
10:13Tricia and then
10:14Tricia's parents help us
10:16They're the kind of the warehouse manager in packing
10:19And so we got four generations working the
10:22Working the process any given day
10:25Okay
10:25And you ship
10:26You're shipping out right now
10:28So you ship everything
10:30Yeah that's Olivia
10:31That's our
10:31We call her the KIC
10:33She's got a business card
10:35Says Olivia Wilcher
10:36Yeah
10:36KIC which stands for
10:37Kid in Charge
10:38There you go
10:39She looks busy
10:40She is
10:41She is
10:41100%
10:43Taking ownership of that
10:45And
10:46I can hand her a stack of
10:48Of
10:49Packing slips
10:51And she will pull the orders
10:52And I can pack them behind her
10:53And know that
10:54They're 100% true
10:55And right on spot
10:56All right
10:57That's good
10:58Got to keep
10:59Got to keep
10:59Get them off that phone
11:01Off that iPad
11:01And she enjoys it
11:03You know that's what's
11:04Fun
11:04She's got a passion for it
11:06And so we like
11:08Building on that
11:09Yeah
11:09Knowing that hopefully
11:11We'll have
11:11Another generation
11:14That'll want to continue
11:15What we're doing now
11:16Is she involved in the
11:17In the cattle stuff too?
11:18She is
11:19Her and her sister both
11:20Her sister actually
11:22Owns a couple of heifers
11:26That
11:26We gave her the opportunity
11:28To
11:29To buy them
11:30And so she
11:31She has to keep records
11:32On
11:33What it costs to feed them
11:34And what
11:35What it costs to
11:36To raise them
11:37And
11:37A little bit of
11:39Money for interest
11:40On the money that we loaned her
11:41And
11:41So it gives them
11:43A good understanding
11:44Of
11:44The hamburger comes from
11:46A cow
11:46And not from McDonald's
11:47Yeah
11:48And how it works
11:49And the
11:50The
11:51The care it takes
11:53To get it from one to the other
11:55And there's a lot of time
11:56A lot of time involved
11:57People don't see
11:58Yeah
11:58The
11:59The stuff
12:00Behind the door
12:01So to speak
12:02That's the important part
12:03Yeah
12:03Yeah
12:04Speaking of that
12:04So you got
12:05You run cattle too
12:06So what kind of cattle
12:07Are you running?
12:08Right now we're just running
12:09Mostly
12:09I guess they're
12:12F1
12:12Angus
12:13And Brema
12:14Mm-hmm
12:15We started out with some
12:18Some real nice
12:19Tiger stripes
12:20F1 tiger stripes
12:21And
12:22With the market doing
12:23What it was doing
12:24At the time
12:25We thought
12:25Well it's
12:26Not gonna get any better
12:27Than this
12:27So we sold them
12:28Yeah
12:28And of course
12:29It's gotten better
12:30Since then
12:31But
12:31I did the same thing
12:33I did the same thing
12:34It was going up
12:35And
12:36I was like
12:37Man it's going up
12:37It's gonna break
12:38At some point
12:39And I
12:40We loaded up
12:41And
12:41And it's still going
12:43I'm like
12:43Man
12:44If I'd have weighed
12:45I'd have got
12:45Three more dollars a pound
12:47If I'd just weighed a little bit
12:48Right
12:49Those
12:50Those
12:51F1 tiger stripes
12:52See
12:53We like a cow
12:54That puts her nose
12:55In her back pocket
12:55Because she's looking
12:56For something to eat
12:57Yeah
12:57Not because she's trying
12:58To put us on a fence
12:58Yeah
12:59Yeah
13:00You'll get those too
13:01Yes sir
13:02You will get
13:02You will get
13:03Quite a few of those
13:04Yeah
13:04You run across
13:05You run across
13:06Some of those
13:07So
13:08I guess
13:09Family
13:09You know
13:11Like I say
13:11Third generation rancher
13:12Family
13:12Rodeo family
13:14You know
13:14We didn't rodeo
13:16My dad didn't rodeo
13:17Yeah
13:17And I think my grandmother
13:18Had tried to
13:19And with my
13:21With my uncle
13:22And my
13:22And my dad
13:23And it just wasn't
13:24Something that they
13:25Were interested in
13:25My grandfather
13:27Was a
13:28Pretty staunch rancher
13:29And kept boys busy
13:31At home
13:31You know
13:31Back
13:32Back then there was
13:33No going to town
13:34Or
13:34There wasn't money
13:35To do stuff like that
13:36Hardly
13:36So
13:37So it
13:38Now we've
13:40Supported it
13:41And been a part of it
13:42But
13:42Definitely
13:44More on the ranching side
13:46Yes
13:46More on the ranching side
13:47More on the ranching side
13:48Okay
13:48I can
13:48I can get that
13:50I mean there's a lot
13:51There's a lot to
13:53A lot to do with that
13:54But you got some feed stores
13:55Yes sir
13:56We have a feed store
13:57In west central New Mexico
13:58And that's kind of how
13:59This whole thing
14:00Got started
14:00We designed a product
14:03That we wanted to be able
14:06To promote the western way
14:08Of life
14:09And we thought
14:10You know
14:11What better way
14:11To start a coffee company
14:13Put it in our store
14:15It would be something
14:16That nobody else had
14:17So
14:17You know
14:19Hopefully when they come
14:19To buy a bag of coffee
14:21That they would buy
14:22A bag of feed
14:22And do their
14:23Shopping there as well
14:24And then
14:25In New Mexico
14:26Our little store
14:28Does more fishing
14:30And hunting
14:30Licenses
14:31Than any one
14:32Big box store
14:33Does anywhere
14:33In the state
14:34So
14:34We had a lot of people
14:36Buying it
14:36And then trying to
14:37Figure out how to get it
14:38So we
14:38We started that
14:40August of 23
14:41Started the website
14:43In April of 24
14:44And we started getting
14:45Lots of wholesalers
14:47Asking you know
14:48Can we carry your product
14:49And retail it
14:50So we started that
14:51In June of 24
14:53And it's just
14:54Snowballed in a
14:55In a really good way
14:56Since then
14:57Keeping you
14:58So you're getting
14:59Getting
14:59Getting a lot
15:00Of stores across
15:01Yeah we're in
15:02Roughly 150 stores
15:04Now across the
15:05United States
15:05We're doing some
15:07Some private labels
15:09For some
15:09Some pretty prominent
15:11Ranches
15:11The
15:11Four Sixes
15:13And R.A. Browns
15:14Out of West Texas
15:15And
15:15So you know
15:16It's
15:17We're
15:17We're definitely
15:18Staying busy
15:19And getting some
15:20Recognition out of it
15:21In the name
15:23Cowpunchers Coffee
15:24Yes sir
15:25How long
15:26Did you come up
15:26With that
15:27Well it took
15:27A little while
15:28We wanted to call it
15:29A cowboy coffee
15:30But
15:31There was somebody
15:32Already out there
15:33With a pretty
15:33Aggressive trademark
15:34Attorney
15:34So we thought
15:36You know
15:36There's a
15:37Kind of another
15:38Fun term
15:39That refers to
15:39People that work
15:41Cows
15:41And that's
15:41That's the
15:43Cowpuncher
15:44And so
15:44That's just
15:45Kind of how
15:45It started
15:46And
15:48Seems to resonate
15:49Well with
15:50You know
15:51Resonates well
15:52With the people
15:52That are doing it
15:53For a living
15:53And it resonates
15:55Well with the people
15:56That have always
15:56Wanted to do it
15:57For a living
15:57You know
15:58Our joke is
15:59Most kids
16:00Don't
16:01Grow up
16:02Playing
16:02You know
16:03Banker
16:04And stockbroker
16:05They play up
16:06Grow up
16:07Playing cowboys
16:07And Indians
16:08So there's a
16:09There's a little
16:10Part of
16:11Wanting to be a cowboy
16:12I think
16:12Just about
16:13Every one of us
16:13Yeah
16:14I think it's
16:14About all the best
16:15That's what we want
16:16To do
16:17Plus with all these
16:18New shows popping up
16:19It's really
16:20Yes sir
16:20It's really
16:21Set it on fire
16:22So you get
16:23Everybody and their
16:24Grandma wants to be
16:24Cowboy
16:25That's right
16:25That's right
16:26It is definitely
16:27It is
16:28It's put
16:29Boot Barn
16:30On Rodeo Drive
16:31So
16:31Yeah
16:31And it's
16:32It's
16:33Keeping a lot
16:34Of folks busy
16:35A lot of folks busy
16:36So let's talk about
16:37Some flavors
16:37What kind of flavors
16:38You got
16:38Well we've got
16:39Quite an assortment
16:41We've got 15
16:41Different blends
16:42We've got a
16:45Just some good
16:47Natural flavors
16:47That are
16:48We've got a
16:49Dark roast
16:50That we call
16:51The cow puncher
16:52And it's a
16:53Smooth American
16:54Espresso
16:55With some other
16:55Beans
16:56We have a
16:57Costa Rican blend
16:58That's a
16:59Medium roast
17:00And we have
17:01One that we call
17:02Bullwagon Brew
17:02That's
17:03The terminology
17:05Is
17:05It'll float a spoon
17:08So
17:09It's
17:10But it's
17:13It's a really dark
17:15Okay there we go
17:16So it's a dark
17:18Dark roast
17:19Dark roast
17:19Yeah you can see it there
17:20On the top right hand corner
17:21And these are what we call
17:23Our sample packs
17:24So people can call in
17:26And order
17:27The bullwagon brew
17:29The bullwagon brew
17:30Is a dark
17:31The cow puncher
17:32Is a bull dark
17:33The rising sun
17:34Which was the name
17:36Of the ranch
17:36That my grandparents
17:37Had when
17:38When they got married
17:39And my grandfather
17:40Changed it after
17:42World War II
17:42Because he was afraid
17:43The rising sun
17:45Of the Japanese
17:46And then if he called
17:47His ranch
17:48The rising sun
17:49Nobody would buy
17:49His calves
17:50So
17:50Yeah
17:50So he swapped
17:51So he swapped it
17:52And so we brought it
17:53Back to life
17:54Since
17:54Since we started this
17:56And then that's what
17:57We brand our cows
17:57With here in Texas
17:58Okay
17:59How long
18:00How long has that
18:01Brand been
18:01Been used
18:03Recently
18:04Well for us
18:05We just were able
18:06We were lucky
18:07It went out of production
18:08And sat stagnant
18:10Nobody ever picked it
18:11Back up
18:11So
18:12We were able to
18:13Pick it back up
18:14And we've had it now
18:14For about four years
18:16Okay
18:16So Scott
18:17You picked it up
18:18You got the
18:19The history to go
18:20Along with it
18:20Yes sir
18:21Yes sir
18:21Yeah it's
18:23It's nice to
18:24It was really cool
18:26We were cleaning out
18:28My grandmother's
18:28Old barn one day
18:29And found an old sign
18:31That she had made
18:32To hang up
18:32At the ranch
18:34It was a sign
18:35That she painted
18:35Back in the
18:36Late 30's
18:37Early 40's
18:38And it was still intact
18:40And you could still
18:40Read the lettering
18:41And so that's what
18:42We have hanging
18:43In our living room
18:45Today
18:45To kind of
18:47Kind of remind us
18:48Of where it all
18:48Got started
18:49Yeah
18:49Alright
18:50So if the people
18:52Are looking
18:53For your coffee
18:54They want to go
18:55Buy some coffee
18:55They've been
18:56Here to talk about
18:57It
18:57They want to
18:57Check it out
18:57Where's your
18:59Best place
18:59Send them to
18:59Well best place
19:00Is just to
19:01Go online
19:02It's
19:02Cowpunchercoffee.com
19:04And you can
19:06Check us out
19:06On Facebook
19:07We're
19:07And
19:09My wife Tricia
19:10She's got
19:12A list of all
19:13The different
19:14Dealers too
19:15That you can
19:16Check to see
19:16If anybody's
19:17So if you
19:18Want to try it
19:18Local
19:18Yes sir
19:19You can go
19:19Pick it up
19:20A local shop
19:20Or just
19:21Have it
19:22Mail to you
19:22Just order it
19:23Online
19:23Yes sir
19:24Alright
19:24What kind of
19:25Deals you got
19:25Going with the
19:26Mailer
19:26You got any
19:26Any special deals
19:28Or any kind of
19:28Deals that you do
19:29Yeah we do
19:30First time users
19:31Get 10% off
19:33And free shipping
19:34And then of course
19:36We have a subscription
19:37Process where you can
19:39Get it automatically
19:40Every one
19:41Two
19:41Three months
19:42And you get a
19:43Discount for that too
19:43So
19:44Okay
19:44And is everything
19:45Everything grounds
19:47No sir
19:48We do grounds
19:49We do the beans
19:51And we do the
19:52K-Cups
19:52Or you know
19:53One stop shop
19:55For all kinds
19:56And I'd like to
19:57Point out you know
19:58There's no bean
20:00That you can get
20:00In the United States
20:01Other than
20:02Kona coffee
20:02In Hawaii
20:03And it's very
20:04Expensive
20:05Yeah
20:05So all our beans
20:06Are outsourced of course
20:07From different parts
20:08Of the world
20:09From Colombia
20:10To Tanzania
20:12To Brazil
20:13But everything
20:14Is done here
20:15In Texas
20:16So it's a
20:16It's a true
20:17Texas
20:18Hand roasted
20:20Hand packaged
20:21Okay
20:21It's roasted
20:22In a 1915
20:23Cast iron roaster
20:24So
20:25Kind of gives
20:26That same
20:27Concept of cooking
20:28In cast iron
20:29Yeah
20:30You know
20:31It just
20:31It can taste
20:32Similar to
20:33Doing it
20:34In something else
20:35That's non-cast iron
20:36But
20:36That extra flavoring
20:38Just helps it
20:39To set it apart
20:39Yeah
20:40That cash iron
20:40That cash onto it
20:41All right
20:42Well you got anything
20:43Else to throw out
20:43Before we get out of here
20:44Well no
20:44I'd just appreciate it
20:45And we
20:47We love doing our coffee
20:49And we love promoting
20:50The western way of life
20:51And be glad to
20:53To visit with anybody
20:54And share our
20:55Share our story with
20:56At any time
20:57Yeah
20:57That's what it tells you
20:58You got
20:59Cowboy coffee
21:00Or you know
21:01Cowboy coffee
21:02Cowpunter coffee
21:02From
21:03It
21:04You know
21:05You live the lifestyle
21:06So you understand it
21:07So you know it
21:07So when you
21:08When you say
21:09We're Cowpunter coffee
21:10You're
21:10You're punching cows
21:11And you're drinking coffee
21:12You know
21:12The old saying
21:13You know
21:14They'll say
21:16A guy is all hat
21:18No cattle
21:18But we have hats
21:19And we have cows too
21:20And coffee
21:21And coffee
21:22That's right
21:22You got hat
21:23Cattle and coffee
21:24So that's good
21:24Good
21:25All right
21:25Well I tell you what
21:26Jimbo man
21:27I appreciate you
21:27Visiting with us
21:28And
21:28Telling the folks
21:29And as a thank you
21:30We brought you a little
21:31Okay
21:32A little
21:33Goodie bag there
21:35Got some coffee
21:36And some hot chocolate
21:37All right
21:38All kinds of stuff
21:39That we can
21:39Check that out
21:41A little dot
21:42You got a bag
21:43They want to see how big
21:44The bags are
21:44Look at that
21:45Yeah that's a one pound bag
21:46Look at that
21:46Look how big that bag is
21:48Look at that
21:49That's a massive bag
21:50That's actually our
21:51Last set of calves
21:52That we had in New Mexico
21:53Yeah
21:53Good friend of ours
21:55That was helping us
21:56His name's Chaz Pilly
21:57And I like to say
21:59I'm a man with cows
22:00And that's a true cowboy
22:01Right there
22:01He loaded it down
22:04We're going to be
22:05Coffee
22:05Coffee out pretty soon
22:07Yes
22:07All right
22:08I appreciate that
22:09When we get out here
22:10Let's check out
22:10We got a
22:11Whiskey Kate
22:12He's going to throw a tune at us
22:13And then we'll come back
22:14And talk about some more stuff
22:15I see the storm
22:30Run in your eyes
22:32A quiet chaos
22:35Most don't recognize
22:38Oh the moment that gets you high
22:43I want to be a chaos
22:46Yeah
22:46I want to be a high soul
22:48Love me broken
22:50And love me whole
22:53Love me any damn way
22:56Don't let me go
22:58I don't need a hero
23:01Just stand by me
23:03Calm the chaos
23:06Of you and me
23:09I walk the fire
23:22I bend to hell
23:24Wrestled the devil
23:27And freed myself
23:29I can handle your demons
23:32You can handle me
23:35You can handle me
23:35But I can't handle
23:38Unless you
23:38Leave me through
23:41Love me broken
23:43And let me whole
23:45And love me any damn way
23:48Don't let me go
23:50Don't need a hero
23:53Just stand by me
23:56Calm the chaos
23:58You and me
24:00You and me
24:01Oh
24:04Love me broken
24:14Love me any damn way
24:19Don't let me go
24:22Don't need a hero
24:25Just stand by me
24:27Calm the chaos
24:30You and me
24:32Calm the storm
24:35Calm the sea
24:37Calm the shaken
24:40Harking to me
24:43I can handle your demons
24:45If you can handle me
24:48What I can handle
24:50What I can handle
24:50Is you
24:51Love me through
24:53Love me broken
24:55And let me whole
24:58Love me any damn way
25:01Don't let me go
25:03Don't need a hero
25:06Just stand by me
25:09Calm the chaos
25:11You and me
25:13What is going on guys
25:27Man check out that coffee
25:28That is gonna be
25:29Some good stuff
25:30I'm gonna
25:30I'll probably make
25:32Some coffee tonight
25:32I can drink coffee all day
25:34So it's good
25:34It's good for me
25:35We will test it out
25:36Be sure to check them out
25:37Go check out
25:37Cal Puncher's Coffee
25:38Look him up on the website
25:40They said he's got deals
25:41For you if you're
25:41A new customer
25:42You know they got
25:43Some free shipping options
25:44Some discount options
25:45Man check it out
25:46And go
25:46Go try it out
25:48That's gonna be some
25:49Good stuff
25:51Let's see what else
25:52Is good
25:52Man okay
25:53They have
25:53These fat bear
25:55Stories
25:57You know they have
25:58These fat bear competitions
25:59Because like a lot of bears
26:00A lot of bears
26:02Will uh
26:03Hibernate
26:05You know
26:05In the winter time
26:06So they
26:07Go get fat
26:08And uh
26:10And
26:10There was a joke there
26:12But I
26:12Think I'll pass
26:14On that one
26:14Um
26:15I was just thinking
26:16About bears
26:17Down the road
26:18From here
26:18So
26:19Oh man
26:22So they had
26:22These bears
26:23They put them
26:23On live cameras
26:24And they
26:24Show them
26:25And they're eating
26:25And they're getting fat
26:26And they
26:26Try to figure out
26:27Who's the fattest
26:28So
26:29Of course
26:31Leave it up to Texas
26:32To say
26:33Hey you know what
26:33Let's try something
26:35Different
26:36And uh
26:38So
26:39Across the state
26:40Of Texas
26:41Texas Parks and Wildlife
26:42Introduced their
26:44Inaugural
26:45I'm not gonna tell you yet
26:46Their inaugural event
26:48With fat animals
26:50And uh
26:52Man the competition
26:53Went on for a while
26:54You had uh
26:55The final four
26:57From
26:58Lake Minerwell
26:59State Park
27:00You had one
27:01From Cleburne State Park
27:02One from
27:03And uh
27:04You had a fan favorite
27:06From Dinosaur Valley
27:09State Park
27:09But
27:11The one that won
27:13Is this
27:15I don't know
27:15Check this out
27:16See what you think
27:16About this
27:17Okay so
27:19We all heard
27:19Of fat bear week
27:20You know
27:21It's just so fun
27:21To attract
27:22All the fat bears
27:23Hanging out
27:24Well get ready
27:25For fat squirrel week
27:27Yeah I'm all in
27:28My dogs
27:29Would go nuts
27:30For this
27:30Freedom
27:31Loves squirrels
27:32So does ham
27:33Oh no
27:33Oh my goodness
27:34One day she's gonna
27:34Get a squirrel
27:35And I'm not gonna
27:35Know what to do
27:36Oh no
27:37Okay but
27:37Let's talk about this
27:39This past week
27:40In Texas
27:40It's known as
27:41Fat squirrel week
27:42And the goal
27:43Is to find
27:43The fattest squirrel
27:45Oh my gosh
27:46I love this
27:47They use a system
27:48Similar to that
27:49Of fat bear week
27:50With a bracket
27:51And people voting
27:52And it came down
27:52To the final two
27:54And here's their names
27:55Chunkasaurus Rex
27:57Versus
27:57Chunk Norris
27:59Oh my gosh
28:01Can you guess the winner
28:02They're both so chubby
28:02I like it
28:03Drum roll
28:03And the winner
28:05Was
28:05Chunkasaurus Rex
28:07His name is cooler
28:08What a competition
28:09Was it a vote situation
28:11I'm assuming
28:12Similar to fat bear week
28:13Right
28:13I'm guessing so
28:15They do the same thing
28:16Though
28:16All these animals
28:17Right
28:17They're getting ready
28:17For winter
28:18They're getting prepared
28:19To have a slower
28:20Eating season
28:20You gotta have
28:20Some extra layers
28:21Yeah
28:22It's cold around here
28:23That's what
28:25It should be
28:25For all of us
28:26Right
28:26Yeah
28:26Totally
28:27We all gotta just
28:27Get a little bit of extra
28:28I love that
28:28That energy
28:31Because yeah
28:31Sometimes that extra
28:33Cushion in the winter
28:33It's nice
28:34It actually makes a difference
28:35It's like having
28:36An extra jacket on
28:37The squirrels are on
28:38To something
28:38Totally
28:38Totally
28:39It's no different
28:39Than the dogs
28:40Getting all their new fur
28:41Totally
28:42Oh man
28:43Did he say cushion
28:44For the pushing
28:45He can't say that
28:45On TV
28:46So we went to
28:48Jefferson this weekend
28:49Down to Jefferson
28:50To check out
28:52Some stuff going on
28:53Down there
28:53And while I was there
28:55The beaver is back
28:58And it's straight
29:00My beaver's straight
29:01Had a little
29:04Had a little
29:04Cock-eye to it
29:06And went down
29:07To Jefferson, Texas
29:07This weekend
29:08To the Lazy Draft
29:09Check them out
29:10If you ever go
29:11To Jefferson, Texas
29:11Go to the Lazy Draft
29:12Those are some good folks
29:14Over there
29:14At that Western store
29:16And they fixed
29:17My hat
29:18Right up for me
29:19While I was there
29:19I picked up
29:20Some new pants
29:21And shirt
29:22That's a pretty neat
29:23They're carrying
29:25Drover now
29:26So I picked up
29:26A pair of
29:26Drover pants
29:27And a new
29:28Drover shirt
29:29While I was there
29:31And they got
29:31A lot of stuff going on
29:32If you go in there
29:32And buy hats
29:33They've got all kinds
29:34Of hats in there
29:34And a lot of them
29:36Will come open crown
29:37And they will shape it
29:39To your specifications
29:40So they will
29:41Make a hat
29:42To fit your head
29:43So in case your
29:45Cranial cortex
29:47Is out of line
29:48They'll fix it
29:49Beef
29:50Man everybody's
29:51Upset about beef
29:52I just want to say
29:53Quit worrying about stuff
29:55Just keep doing
29:56What you're doing
29:57The beef will work
29:58Itself out
29:58It always does
29:59And everybody's
30:00Freaking out about
30:01The beef coming
30:03From Argentina
30:04Like why are they
30:05Doing this
30:05Why are we
30:06Importing beef
30:07We've been
30:07Importing beef
30:08Forever
30:09We've always
30:10Imported beef
30:11So I went to do
30:14A deep dive
30:15And do some research
30:16Like most of you
30:17People on the internet
30:17Should do
30:18Then you wouldn't
30:19Seem so
30:20Crazy
30:21On all those
30:22TikTok videos
30:23I see
30:23From the
30:24Political arenas
30:25But yeah
30:27It's pretty crazy
30:27So what I did
30:29Is I went and looked
30:30And I found an old story
30:31From the year
30:332020
30:34Where they're talking
30:35About this
30:35And
30:36I mean
30:37We've been
30:38Importing beef
30:38Forever
30:39I mean yeah
30:39We do that
30:40For hamburger meat
30:42You know
30:43Get your hamburger meat
30:44So in 2025
30:45Currently the US
30:47Imported
30:48Approximately
30:496 point
30:50Or 4.6
30:51Billion pounds
30:52Of beef and veal
30:53Which reflects
30:54A significant increase
30:55In imports
30:56In 2024
30:57Where they imported
30:591.6 million tons
31:00Of beef
31:00Primarily from
31:02Australia
31:03Canada
31:03Mexico
31:04Brazil
31:04And New Zealand
31:05And
31:06I think we're
31:08Adding
31:08In the recent talk
31:10Talking about
31:10Argentina beef
31:11But it's all the same thing
31:12It's not like you're
31:13Getting your steaks
31:13And stuff from there
31:14Your steaks
31:15And all that stuff
31:15Your good meat
31:16Will still be here
31:17And
31:18They're just going to
31:19Bring in some
31:20Hamburger meat
31:21All them fast food
31:22Restaurants
31:22That like to make burgers
31:24So get your steaks
31:25And if you're
31:25If you're one of those
31:27That's all freaked out
31:28About where your meat
31:28Is coming from
31:30Then shop local
31:31Support your local rancher
31:33And buy local beef
31:34Have it processed
31:36Locally
31:36And then you
31:38Don't got to worry about it
31:38And you don't have to
31:39Have it fit anymore
31:40You can just
31:42Stock your freezer
31:43And
31:44Cook a steak
31:45But what we're
31:47Going to do right now
31:47We're going to talk
31:48About something else
31:48I'm curious about this
31:50I want to see how this works
31:51I want to know
31:52What's going on with it
31:53So we're going to
31:54Find out
31:55About
31:57Some
31:58Coaching
31:59From
32:00Katie Hollinsworth
32:01From Crave
32:03Coaching
32:04Coaching and consulting
32:06So what is going on?
32:07Yeah
32:08Well thank you so much
32:09For having me
32:10So yeah
32:12I have been
32:13A professional
32:14Mental performance coach
32:15For almost eight years
32:16And the consulting
32:17Lingers from
32:18A marketing agency
32:19That I owned
32:20For 17
32:21So
32:21It's kind of
32:23The two are married up
32:24A little bit
32:24Okay
32:25Let's
32:25Let's go back
32:27So in your background
32:28Were you competitive?
32:29Were you a competitive
32:30Athlete?
32:31How did that work?
32:32Yeah
32:32So I've rodeoed
32:33My entire life
32:34My husband and I
32:36Actually met
32:36At Colorado State University
32:38We both rodeoed there
32:39Rodeoed professionally
32:40He is the head rodeo coach
32:42At Oklahoma State
32:43My daughter is
32:44A college rodeo athlete
32:45So
32:45Rodeo is very much
32:47A big part of our lives
32:48In a former life
32:50When I
32:51When I had
32:51The marketing agency
32:52I did all the
32:53Corporate sponsorship
32:53For the WPRA
32:55The IPRA
32:55Marketing for
32:57Platinum Coach
32:58Signature Quarters
32:59Cactus Saddle
33:00And Cactus Ropes
33:00So very much
33:02An industry
33:04Steeped
33:05Kind of individual
33:06For sure
33:06Right
33:07Right
33:08So you know
33:08A little bit
33:08About rodeo
33:10Yeah
33:10So
33:11So
33:12Let's talk about this
33:13You're a certified
33:15Mental performance coach
33:17How does
33:18How does that work?
33:19Yeah
33:20So
33:20Well
33:21Training is
33:22When we talk about
33:23Training and being certified
33:24It's very much like
33:25Getting your masters
33:26It was a year long program
33:28380 hours worth of training
33:29And so
33:31I made a decision
33:32Almost eight years ago
33:33To
33:34Make a transition
33:35Out of our
33:36Marketing agency
33:37Was we employed
33:38About five people
33:38Depending on time of year
33:39And
33:40That kind of agency
33:42Was kind of a dying breed
33:43Because
33:44Either people were using
33:46Canva and WordPress
33:47To do their own marketing
33:48Or they were transitioning
33:49To larger agencies
33:50And so
33:51We were
33:52We were in need of
33:53Change
33:54And so
33:55I went into
33:56A coach training program
33:57Thinking
33:57I wanted to be
33:58A business coach
33:59Which I am
34:00I do a fair bit
34:01Of business and executive
34:02Coaching
34:03But the more
34:03I learned about
34:04The process
34:04The more I really
34:06Identified
34:06How applicable
34:07It was to
34:08Athletic mental performance
34:10And so
34:11I chose to apply that
34:12To
34:13The western industry
34:14So not just rodeo
34:16But all western athletes
34:17Because I felt like
34:19We're definitely
34:19An underserved sport
34:20So many mainstream
34:22Sports get access
34:23To
34:23Mental performance
34:25Coaches
34:25Sports psychologists
34:26Those kind of things
34:27And so
34:27That's where I chose
34:28To
34:28Apply my business
34:30So I would say
34:31Over the last
34:32Seven plus years
34:34And about
34:348,000 professional
34:35Hours coached
34:36The business is about
34:38A 60-40 split
34:3960% athletes
34:4040%
34:41Owner-operator
34:42Entrepreneurs
34:43And their teams
34:44So I really
34:45Kind of get to
34:46Apply both
34:46And I would say
34:47There's some
34:47Congruencies between
34:48People who own
34:50Their own business
34:50And people who
34:51Are competitive athletes
34:52So I really get
34:53To work with
34:54I love working
34:54With high performers
34:55I love helping
34:56People figure out
34:57Their personal
34:58Success formula
34:58Regardless of
34:59Whether it's
35:00In the arena
35:01Or in business
35:01Or just in life
35:02So that's
35:04That's kind of
35:04The very
35:05Abbreviated
35:06Version of
35:07Where that
35:07Came from
35:08Okay
35:08Alright
35:09And what
35:10When you're
35:11As far as
35:12The coaching
35:13And stuff goes
35:13What are
35:14Are there
35:15Are there
35:15A lot of
35:15Things that
35:16You see
35:16Similar
35:17Within the
35:17Industry
35:18That are
35:19Needed
35:19There
35:20Yeah
35:20For sure
35:21You know
35:22I end up
35:22Working with
35:23Honestly
35:24Athletes
35:24At all levels
35:25Junior high
35:26Like you know
35:2713-15
35:28Is about
35:29As young
35:29As I'll
35:29Go
35:29But I
35:29Have a
35:30Number
35:30Of
35:30Professional
35:30Athletes
35:31And I
35:31Would say
35:32Confidence
35:34I mean
35:34There's a
35:34Lot of
35:35Aspects
35:35Of
35:36Variations
35:37Of
35:37What
35:37Confidence
35:38Looks
35:38Like
35:38Self-belief
35:39Self-trust
35:40Really are
35:41Big ones
35:42And then
35:43We can
35:43Start getting
35:44A little
35:44Bit more
35:45Nuanced
35:45Into
35:46You know
35:47Having
35:48Performance
35:48Anxiety
35:49Kind of
35:50What I'll
35:50Refer to
35:51As the
35:51Physiology
35:52Of
35:52Nervous
35:53So
35:53Sometimes
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35:54Will feel
35:54As an
35:55Example
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36:10Feeling
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36:12Runs
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36:38I
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37:56I'm
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38:30Start
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38:49Can't
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38:49Trigger
38:49On
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38:54Analysis
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38:59Actually
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39:57The
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39:58Mean
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40:32Life
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40:33Own
40:33Dreams
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40:35Who
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40:35To
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41:48Moment
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43:59What's
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53:25That
53:25Swire
53:26To
53:26Clay
53:26Guyton
53:26I
53:27Mean
53:27He
53:27Just
53:27Took
53:28His
53:28Rap
53:28Slit
53:28Up
53:28There
53:29Said
53:29Give
53:29Him
53:29To
53:29Me
53:30Let
53:30Me
53:30Show
53:30You
53:30How
53:30It's
53:30Done
53:31Clay
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53:34Talked
53:34About
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53:35You
53:35Dreamed
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53:36Being
53:36In
53:36This
53:36Building
53:37Being
53:37In
53:37This
53:37City
53:38Looks
53:38Like
53:39You're
53:39Right
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53:39Home
53:39I've
53:40Been
53:41Living
53:41For
53:41This
53:41My
53:41Whole
53:42Life
53:42That's
53:42What
53:42I've
53:42Been
53:42Waiting
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53:43When
53:44I
53:44Was
53:44Walking
53:44Up
53:44That
53:44Hallway
53:45Today
53:45I
53:46Almost
53:46Got
53:46A
53:46Little
53:46Emotional
53:47It
53:58Worth
53:5987 and
54:00A
54:00Half
54:00On
54:00The
54:00Other
54:01Side
54:01There
54:02You
54:02Go
54:02Getting
54:03It
54:03Done
54:03That's
54:04What
54:04He
54:04Wanted
54:05That
54:05Buckle
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54:05That
54:05Buckle
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54:09You
54:09Guys
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54:10Not
54:11A
54:11Lot
54:11Else
54:11Going
54:12On
54:12I
54:13Here
54:13Flying
54:13Solo
54:13Because
54:14Matt
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54:14Jet
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54:17Stuff
54:17For
54:18That
54:18Movie
54:19They
54:19Shot
54:19Mayors
54:22Of
54:22Kingstown
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54:23New
54:23Season
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54:24So
54:24Check
54:25That
54:25Out
54:25It's
54:25Out
54:25There
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54:27Season
54:27Two
54:27Will
54:28Be
54:28Coming
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54:28Soon
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54:29In
54:29November
54:30Linus
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54:32Fort
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54:32They
54:33Working
54:33On
54:38Stuff
54:38For
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54:38Madison
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54:39I'm
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54:40For
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54:40Come
54:40Out
54:41And
54:41I'll
54:41Tell
54:41You
54:41Why
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54:42It
54:42Comes
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54:42Because
54:43I
54:43Can't
54:43Tell
54:43You
54:43Now
54:43So
54:44I'm
54:44Waiting
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54:45That
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54:45Come
54:45Out
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54:46There's
54:46A lot
54:46Of
54:47Stuff
54:47Going
54:47On
54:47There's
54:47A lot
54:47Of
54:48Stuff
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54:50In
54:50North
54:50Texas
54:51Right
54:51Now
54:51A lot
54:51Of
54:51Of
54:51commercials
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54:53Of
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54:54Going
54:54On
54:54So
54:55We'll
54:55See
54:56What
54:56Else
54:56We
55:08Happening
55:08Buy
55:08A
55:08T-Shirt
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55:09There
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55:10Cap
55:10Or
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55:11Something
55:11Anyway
55:12I'm
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55:12To
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55:13Out
55:13Here
55:13And
55:13Go
55:14Send
55:14Some
55:14Traffic
55:15So
55:15Catch
55:16Y'all
55:17On
55:17The
55:17Next
55:17One
55:38Go
55:42Go
55:44To
55:57Go
56:02Go
56:03Go
56:06Go
56:06Go
56:06Go
56:07Go
56:08Go
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