Apple is developing an AI assistant for its Support app

Watch Apple is developing an AI assistant for its Support app - Rizzle on Dailymotion

Transcript

00:00Apple is developing an AI assistant for its support app.

00:04Apple is reportedly working on adding a powerful new AI feature to its Apple support app,

00:09a ChatGPT-style assistant that could help users solve problems quickly and easily.

00:14The feature, known as Support Assistant, will utilize generative AI, similar to ChatGPT,

00:20and might be developed in-house or through AI partnerships with companies like OpenAI, Anthropic, or Google.

00:26Currently, the app aids with store hours, accessibility options, and customer service chat.

00:33With the new AI feature, Smart and Automated Help can precede human interaction,

00:38offering quick solutions to issues like iPhone battery problems or iCloud setup.

00:43Code from McRumors indicates this assistant will answer queries about Apple products and services.

00:48However, like other AI tools, the support assistant may not be perfect.

00:52Apple is reportedly including a disclaimer warning users that the AI might sometimes give wrong, incomplete, or even offensive information.

01:02Intended to aid, not replace real agents, it aims to lighten workloads.

01:07The development links to an older internal tool called Ask, used by AppleCare staff for swift AI-powered responses.

01:14The support assistant is a refined, public-facing evolution of Ask.

01:18The timing is notable, as Apple's recent AI efforts have faced delays, with AI leader Ruoming Peng leaving for Meta.