Apple Steps Up AI Race With New Search Tool

TaiwanPlus News

Apple is working on an AI-powered search tool for its Siri voice assistant, according to Bloomberg. The project, internally called World Knowledge Answers, may use a custom AI model from Google. Apple’s move comes as investors express frustration over its slow AI rollout and increasing competition from AI search players such as OpenAI and Perplexity.

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00:00iPhone maker Apple is reportedly working on an AI-powered search feature for its personal

00:05assistant Siri, a move that could put it head-to-head with ChatGPT and other AI rivals.

00:12Bloomberg reports the project, known internally as World Knowledge Answers, may run on a custom

00:18AI model from Google.

00:19Apple and Google reached a deal this week to test the system.

00:23It's a partnership that survived fresh legal scrutiny this week, with a U.S. court ruling

00:27that it does not violate antitrust law.

00:30Apple's push comes as investors voice frustration over its slow AI rollout and steps up competition

00:36with other players in the AI search space, such as OpenAI and Perplexity.

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