Ivanka Trump debuts latest transformation

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00:00Ivanka Trump sparked claims that her hair isn't real after debuting an eyebrow-raising

00:08new look during a recent TV appearance on CNBC's Squawk Box.

00:13The 43-year-old former White House advisor appeared to discuss her for-profit company,

00:18Planet Harvest, and its partnership with Chobani Yogurt.

00:21However, viewers found her appearance distracting.

00:24Her hair was parted down the middle, slightly curled, and appeared brassy.

00:28As she spoke, her hair lacked natural movement, with many noting something peculiar about

00:33her hairline.

00:34Social media users quickly weighed in, with some claiming it was a bad wig.

00:38One ex-user shared,

00:40What is with this family and their hair, while others noted it looked unnatural.

00:45Some observers compared her style to Melania Trump's, commenting,

00:48It's so weird how she decided to style herself like Melania now.

00:52Celebrity hairstylist Sarai Martinez told DailyMail.com she believed Ivanka was wearing extensions

00:57rather than a wig, explaining it seems that she's adding the extensions not so much for

01:02length, but for density and thickness.

01:04Ivanka isn't alone in facing hair scrutiny.

01:07Kate Middleton recently made headlines with her new blonde look, sparking wig rumors.

01:12Sources said Kate was shaken to her core by the speculation.

01:16The criticism of Ivanka's hair continued, with one commenter suggesting,

01:20The bleach isn't the problem, it's the shape of it.