How Kodak did $90 Billion Mistake – Why the Photography Giant Went Bankrupt | #casestudy #kodak

Kodak was once the king of photography, controlling nearly 90% of the film market. But in 1975, when a young engineer at Kodak invented the world’s first digital camera, the company laughed it off.
Instead of embracing the future, Kodak clung to film profits… and that decision cost them $90 billion. By 2012, Kodak — the company that defined photography for over a century — filed for bankruptcy.
In this video, we’ll explore:
The rise of Kodak and its photography monopoly
How Kodak invented digital photography but rejected it
Why Sony, Canon, and Nikon seized the digital revolution instead
The mistakes that led to Kodak’s collapse
The business lessons every entrepreneur, startup, and corporation can learn from Kodak’s failure
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