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00:03Lululemon will launch its first officially licensed NFL collection on Tuesday,
00:07marking the retailer's entry into football fan apparel, according to CNBC.
00:11The line includes men's and women's apparel and accessories representing all 32 teams,
00:16featuring items from Lululemon's Steady State, Define, Scuba, and Align franchises.
00:22The partnership follows similar ventures with the NHL and professional athletes
00:26such as Lewis Hamilton and DK Metcalf.
00:29Lululemon's president of America's division and global guest innovation, Celeste Burgoyne,
00:34said the collaboration expands the brand's reach by offering premium products
00:39for fans to wear in stadiums and grow the customer base.
00:42The NFL views its partnership with Lululemon as a way to expand its fan gear offerings
00:47by providing a wider variety of apparel styles that let fans express their passion for the sport.
00:52For all things money, visit Benzinga.com.
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