Lululemon Partners With NFL To Launch Premium Apparel Collection, Expanding Its Reach Beyond Yoga

Benzinga

Lululemon debuts its first NFL collection Tuesday, featuring apparel for all 32 teams. The move expands its sports partnerships and brings premium fan gear to stadiums nationwide.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Lululemon will launch its first officially licensed NFL collection on Tuesday,

00:07marking the retailer's entry into football fan apparel, according to CNBC.

00:11The line includes men's and women's apparel and accessories representing all 32 teams,

00:16featuring items from Lululemon's Steady State, Define, Scuba, and Align franchises.

00:22The partnership follows similar ventures with the NHL and professional athletes

00:26such as Lewis Hamilton and DK Metcalf.

00:29Lululemon's president of America's division and global guest innovation, Celeste Burgoyne,

00:34said the collaboration expands the brand's reach by offering premium products

00:39for fans to wear in stadiums and grow the customer base.

00:42The NFL views its partnership with Lululemon as a way to expand its fan gear offerings

00:47by providing a wider variety of apparel styles that let fans express their passion for the sport.

00:52For all things money, visit Benzinga.com.

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