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Indian Motorcycles Gets a New Owner
Bloomberg
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12 hours ago
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00:00
For me, this is exciting because, well, number one, we've been covering carve-outs a lot from
00:04
private equity. It's a growing trend. But number two, I'm a huge motorcyclist,
00:10
big fan of the Indian brand, and I feel like it has been neglected to some extent
00:15
under Polaris' leadership. What will you do differently?
00:18
Yeah, so first of all, Matt, thank you very much for having me.
00:21
You know, on the carve-out market, I believe that's an ever-evolving thing. And with the
00:25
current market volatility, we're seeing more and more of these transactions, obviously.
00:29
We've been looking at the Indian business since early this year. We're extremely excited to be
00:34
the new stewards of the brand. You know, on what we would do differently from Polaris, I'd say
00:38
strategically, right now, we're focused on separating the extremely large amount of entanglement
00:44
from the parent company and looking forward to telling you a lot more about our strategic plans
00:48
in early 2026.
00:49
It was never clear, by the way, Danny, you know, Polaris has snowmobiles and side-by-sides,
00:54
and they had Victory, which was another brand, and Indian, and you just never really knew that there
00:59
was one leader taking one company forward. So that's why, to me, this is...
01:04
It feels like that's happening a lot, right, to your point. I mean, we're just talking about it with
01:08
Dr. Pepper Keurig that's looking at breaking up and spinning stuff. When you look at the general
01:12
deal environment right now, we'll get back to this specific deal in a moment, how many of the
01:16
opportunities are that in maybe bloated companies that have underappreciated assets that they're just
01:22
sitting on? So for us, personally, about 85 to 90 percent of our pipeline is corporate
01:26
divestitures. I think that is a growing portion of the trend. I think when markets become volatile,
01:33
people like to tighten up their portfolios and focus on their core businesses, which for us is
01:37
a massive opportunity.
01:39
I look at this bike, and I think you would be able to take a lot more market share from Harley-Davidson
01:47
if you were going to make certain moves. And this is something that, obviously, a lot of companies
01:53
have tried and failed at. I think of Ducati, for example, putting out their ex-Diavol. They really
01:56
wanted a share of that cruiser market, and I'm not sure how much they got. What do you think the
02:01
chances are that Indian can do as well on the street as it has done on the racetrack?
02:07
I think the chances are high. I think we have a market-leading product,
02:11
a great portfolio of models at this point, and an incredible, passionate team who actively wants
02:18
to take market share from our counterparts in Milwaukee. Absolutely.
02:22
Can I ask just how different this deal is for you? When I think of Carolwood, you've done a lot
02:26
of real estate investments. Is this a turn to focus more on sort of consumer-branded type deals
02:32
and companies?
02:33
Yeah. So for myself, my background is not in real estate whatsoever. There's a completely separate
02:37
team at Carolwood that focuses on real estate. I've been looking at special situations and
02:41
corporate divestitures for the last five years. When I joined the platform in January and began
02:47
speaking with our two founders at the end of last year, we kind of built out some infrastructure
02:52
and, more importantly, in my opinion, some third-party relationships that are critical for doing
02:56
these types of deals specifically to target this transaction, these types of transactions this
03:01
year. So for me, this is all I work on.
03:04
So you're leading the charge, basically.
03:06
Absolutely. Yep.
03:07
You know, if you look at the economic backdrop, one of the problems with motorcycle sales,
03:12
not just at Indian and Harley and Ducati, but across the industry, has been they're very expensive,
03:18
right, for the average kid, and that's the buyer you want, to go out and pick up new. So how do you
03:25
solve that problem, and what does the economy look like to you in terms of the consumer?
03:28
The economy, again, is volatile right now. I believe with a strong enough product and the
03:37
incredibly passionate rider base that we have, those two things are able to cut through that
03:42
volatility fairly well. Again, of course, market volatility and tariffs were a large part of our
03:48
diligence process. I think anyone looking at complex global manufacturing businesses would say
03:53
the same thing. But again, we believe in the strength of our product to be able to cut through that.
03:57
I wonder if it's just about motorcycles, because I go to the store, the Indian dealership in White
04:01
Plains, and obviously I want the bikes, but also I want the hat and the jacket. And I mean,
04:07
you could sell so much with that brand because it's so old, because it's so iconic. It makes me
04:13
think there are other products you could branch out into.
04:16
Yeah, absolutely there are. We definitely have plans to grow our apparel business in the new year.
04:22
He's not sharing with me. I know he knows what he wants to do, and he's not.
04:26
Well, wait, okay. How about this? So I know it seems crazy to talk about an exit because you're
04:31
just buying it, but you don't come up with a thesis without thinking about what the exit looks like,
04:35
too. What does an exit strategy look like for a company like this? Is it a strategic buyer?
04:40
Is it a return to public markets? What's the gameplay?
04:43
I think that's a great question.
04:44
And you're not going to answer it?
04:45
No, I'm absolutely going to. So Carolwood is fairly unique in the sense that we actually
04:50
are an independent private equity firm. We have no institutional investors. We source all our
04:54
capital internally. Because of that, we are able to take a longer kind of time horizon approach to
05:00
our deals. So we do not have a five to seven year exit strategy for this business. We are a long
05:06
term holder. And so when we think about our thesis, we think about developing strong, consistent
05:13
growth and strong, consistent cash flow first before we start thinking about an exit.
05:18
You can, in terms of what you do want to do or what you don't want to do, you can take
05:24
lessons from Harley-Davidson recently, right? Because they brought in this German shoe CEO,
05:31
Jochen Seitz, who's, yeah, I think he's a great guy. He's done some great things. But the base
05:36
wasn't a fan, right? He had this huge DEI push. He wanted to make a lot more things in India and maybe
05:41
Vietnam. And I guess you've got to focus on American made here, don't you?
05:47
Absolutely, we do. We bringing in Mike Kennedy, who's going to be the new CEO of Indian was a
05:52
critical part of this deal for us. Mike is a Titan of the motorcycle industry, in our opinion.
05:58
And again, we are humble enough to understand that we are not experts in the motorcycle space.
06:02
And so having him as part of our team makes us incredibly excited. He's been in the motorcycle
06:07
business for 30 years. He was at Harley for 26 of those 30 years. He certainly knows their playbook
06:12
very well. And so we're extremely excited to have him as our new leader.
06:15
What do you think about the flat track racer? You know, because the focus is always on these big,
06:19
heavy touring bikes. And I feel like Indian brought out something almost revolutionary and then
06:24
didn't really put all of, or Polaris, didn't really put all of its weight behind this little bike.
06:29
Yeah, so the flat track racing and kind of FTR play by Polaris in general was something that
06:37
came, you know, long, came and went long before we were ever in discussions with Indian. So I can't
06:45
comment on their play there. So Spencer, you're coming back and you're going to let us know when
06:49
you can give us all these strategy updates, right? Oh, absolutely. I think we have a ton of
06:51
exciting things that we can share in early 2026, both on the racing and beyond.
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