00:00What's notable is millennials had had been the lion's share of who had adopted it fast across work and play.
00:06But Gen Z are ramping up.
00:09That's right. I mean, right now, as of 20, the end of 2025, when our 2025 numbers are four,
00:16we're expecting about the same number of Gen Z and millennials to be using generative AI tools.
00:22So a big ramp up from Gen Z and, in fact, starting to be a ramp up from Gen Alpha, too.
00:30Yuri, you can think about this in the context of the population or you can think about it in the context of Internet users.
00:36I think that data set is particularly fascinating because on your forecast, it becomes the large body of people that are online.
00:45Yeah, I mean, that's true. So by the end of our forecast in 2029, the majority of people are going to be using generative AI tools.
00:52And when you specifically look at the younger generations, millennials, Gen Z and Gen Alpha, Gen Z particularly will have over three quarters of that Internet population using generative AI tools.
01:08So just a huge ramp up to the point where three out of four younger users are going to be using these tools.
01:15What I find also interesting about your research is how granular it is.
01:22And so the reality right now is you have some tools that dominate the market, ChatGPT, Gemini, Copilot, Claude.
01:29I don't see Grok in here necessarily, but is this a case that ChatGPT is kind of now the dominant force?
01:37It is the dominant force. About three quarters of generative AI users right now use ChatGPT, but less than half use Gemini.
01:49What we're seeing right now, though, is that even as ChatGPT increases its absolute number of users and its share of Internet users,
01:58its share of generative AI users is actually going down and it's not a sign that it's losing its, you know, attraction to the general population.
02:09It just shows that there's a lot more competition than has been the case, particularly coming from Gemini, Google's Gemini,
02:16and to a lesser extent, some of the work programs with Microsoft Copilot.
02:20Yeah, Yuri, go even more granular for us, because many are using generative AI, perhaps without asking to.
02:28AI overviews has brought it into many people who would not deem themselves an early adopter's life,
02:32but they use Google and thus the four, they're now using generative AI.
02:37How much is it just going to seep into our everyday and you don't actually have to be setting out there,
02:41downloading an individual app, whether that's the latest meta AI or indeed whether it's ChatGPT?
02:46It's a great point, because our numbers are just people who consciously use these generative AI tools.
02:52So if you're using Google search, as almost all of us are, and are getting an AI overview, which almost all of us are,
02:58we're not even counting those numbers.
03:00These are people who are actively seeking out ChatGPT or Gemini or working with these tools that work in Microsoft AI.
03:06But you're absolutely right.
03:08It's absolutely pervasive in the background in things like shopping chat, chatbots, AI overviews, customer service.
03:19So almost everyone at this point is touching generative AI at some point.
03:24And then what is the use case that you see is just winning out no matter what?
03:28Is Gen Z coming to this because of the research, because of ultimately how they study and work?
03:33Or is it more in their play? Are we using generative AI more because we want to learn things about our world and how we interact with it?
03:41It's interesting because there's a combination of all of those.
03:43The lead use case is search, which is around 64% of all users.
03:50It's going to ramp up to about 75% of generative AI users using search,
03:54which is almost lockstep in the number of users that are using it for work.
03:59Things like coding or productivity tools also going from 64% to 73% or 74%.
04:05When you're looking at some more, not even niche cases,
04:10but things like using it for text generation and image generation,
04:17you're seeing 20, 30, 40% of ChatGPT users using that.
04:21So significant portions using those productivity tools as well.
04:27One more is personal recommendations, which we're seeing at around 40%.
04:31So people, that's more like shopping type of tools.
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