00:00In many Chinese cities, a movie ticket is way more than just a pass to the cinema.
00:12It's a key to a city-wide experience.
00:15In Huzhou City of East China's Zhejiang Province,
00:19moviegoers can present their movie stubs to enjoy discounts on tickets to scenic spots
00:24and to get exclusive dining offers.
00:28After watching a movie, I can use my ticket step to get a discount for a Pingtan performance
00:34and enjoy special offers on food and local products while visiting the ancient town.
00:40The cities also launched movie-themed travel routes,
00:43which let fans walk in the footsteps of their favorite characters
00:47and relive iconic scenes from popular films.
00:50Local officials say the so-called Movie Plus business model is helping boost tourist revenue.
00:58We've created a new model of turning the movie ticket stub into a coupon for a variety of services,
01:04integrating resources across cinemas, scenic spots, and shopping districts
01:09to further unleash the potential of film-related consumption.
01:13China's box offices raked in about US$253 million during this year's National Day
01:20and Mid-Autumn Festival holiday that ran from October 1st to 8th.
01:27the street by the national park in September 1st.
01:29is there for relatively small parts in the community.
01:30The city has been to be taken as a Londonina for 10 to 8th.
01:32The city has been to be heard,
01:36and the city has been to be located near our city,
01:37and now it has been to be heard in the streets of the city.
01:39The city has been to be with the city of New York City,
01:41the city has been to be with the city of New York City.
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