Rumble is going full crypto — with Tether’s backing and Bitcoin tipping launching this December for over 51 million monthly users! This game-changing integration will allow viewers to directly tip creators in Bitcoin, setting a new standard for decentralized monetization and financial freedom on social platforms. As censorship concerns rise on YouTube and X, Rumble is taking a bold step toward empowering creators through blockchain technology.
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LearningTranscript
00:00Welcome to the Dub Dive. We're back, ready to cut through the noise, look at the sources,
00:04and really get you those critical insights you need to stay ahead. And today, wow, we are diving
00:11into something huge. A development that could fundamentally reshape, I mean, really change
00:18how millions of creators, millions of users handle money online. We're talking about Rumble,
00:26the big social media platform. They're rolling out built-in crypto tipping, crypto payments.
00:33And it's all happening because of this really, really deep partnership they have with Tether.
00:37Exactly. This isn't just like adding a new button on the screen. It feels much more like a structural
00:42shift, an attempt to change how digital commerce actually works for creators.
00:46That's absolutely right. And that's our mission for this deep dive, isn't it?
00:49Yeah.
00:50We need to unpack just how deep this Rumble and Tether connection goes.
00:54Understand the specific crypto assets they're using. Bitcoin, Tether USD, Tether Gold.
00:59And importantly, why those specific ones? And then the big question.
01:04Yeah.
01:05What does this mean for crypto adoption?
01:07Yeah.
01:07Getting beyond just the trading and speculation charts. Actual utility.
01:11And the scale, let's just hit that again. It's not some small startup.
01:15No way.
01:15Our sources are clear. Rumble has around 51 million monthly users.
01:2051 million.
01:21That's the number of people suddenly getting access to built-in direct crypto payments right
01:26there on a platform they, you know, they already use.
01:29It's a massive potential long ramp. Just enormous.
01:33Okay. Let's unpack this.
01:34Okay. So let's get into the mechanics first. The what and the when. The rollout timeline
01:38seems pretty ambitious. They're aiming for mid-December 2025 to have this built-in wallet
01:43feature up and running.
01:45Yeah. Operational by then.
01:46Which means creators can start getting tips directly right inside Rumble.
01:50Right. And the assets they're supporting. This is where it gets quite interesting, I
01:54think. It's not just, say, Bitcoin. They're enabling tips in Bitcoin, BTC, obviously. But
02:00also, TetherUSD, USDT, the big stable coin.
02:03Oh, that's not.
02:04Tethergold.xaut.
02:05Okay, wait. XAUT, Tethergold. I get BTC, the sort of digital gold, the main asset. And
02:12USDT makes perfect sense for stable value, for tipping.
02:15Yeah.
02:16But Tethergold for tipping seems a bit unusual for potentially small amounts, doesn't it?
02:23It does seem like an odd choice at first glance, I agree.
02:25Yeah.
02:26But it's likely quite strategic.
02:27How so?
02:28Well, think about the spectrum. BTC is volatile value, right?
02:32Yeah.
02:32USDT is stable dollar value. XAUT offers something else entirely. Value pegged directly to physical
02:39gold.
02:39So while it might not be used for every tiny tip, it gives an option, maybe for larger
02:46contributions or for users who specifically want that physical asset backing. It kind
02:51of caters to a different mindset, maybe someone looking for long-term preservation of the value
02:55they're sending.
02:56Or just a different flavor of value transfer. It broadens the appeal, maybe.
02:59Exactly. It broadens that utility spectrum. It's not just about dollar stability.
03:02Interesting angle. Okay. And the announcement itself, you mentioned that wasn't typical either.
03:06Not at all. They didn't just drop a press release and call it a day.
03:09This whole thing was unveiled at the Plan Euroforum in Lugano, Switzerland.
03:14Right. Signaling that global crypto focus.
03:16Definitely. And they made it tangible immediately. The story goes, the very first official Bitcoin
03:23tip using this new system, it was a small amount sent right there on stage to a content
03:28creator, David Freiheit.
03:30So like a live demo show, don't just tell.
03:33Pretty much. A proof of concept in action, which, you know, helps humanize it a bit.
03:37Sure. But let's circle back to the money, because the financial ties here are, well,
03:41they're the real story, aren't they?
03:43Oh, absolutely. What's truly significant here, as you said, this isn't your standard tech
03:47partnership. Like, platform hires payment processors.
03:50No.
03:50Tether owns a huge chunk of Rumble. Sources say about 48%.
03:54Forty-eight percent.
03:55Wow.
03:56And remember, they'd already poured, what was it, U.S., $775 million into Rumble before
04:00this.
04:01Right. A massive investment.
04:02So connect those dots.
04:03Yeah.
04:04This isn't just two companies working together. It's deep strategic alignment. You could almost
04:09call it vertical integration in a way.
04:12That's a strong way to put it.
04:13Well, think about it. Tether, whose core products are USDT and, increasingly, things like XAUT,
04:20they've effectively secured a massive, ready-made distribution channel.
04:25Through Rumble's 51 million users.
04:28Exactly. A high-growth platform focused on the creator economy. It's a very clever strategic
04:33play for getting their assets used in the real world.
04:36And that level of integration, that scale, it really shifts the conversation, doesn't
04:41it?
04:41Completely.
04:42The why it matters becomes clear. With 51 million users potentially involved, we're
04:47moving past crypto just being an investment asset. This is about, you know, mass consumer
04:51utility, daily use potentially.
04:53Precisely. For Bitcoin, sure. But maybe even more so for stable coins like USDT.
04:58This is a brand new, potentially huge use case. Content monetization. Micropayments.
05:02All integrated smoothly, hopefully, into the platform where people are already watching
05:06content.
05:07Yeah.
05:07It helps move the narrative away from just price charts and trading bots towards actual
05:13economic activity. People using crypto to, well, do things.
05:16Okay. But let's play devil's advocate for a second. Why would a creator actually switch?
05:21Good question.
05:22They've got PayPal, right? Patreon integration. YouTube has Super Chat. There are established
05:28ways to get paid in dollars or euros or whatever. Those systems handle currency conversions.
05:33They deal with tax reporting frameworks, sometimes chargebacks. Isn't adding crypto just adding
05:37hassle? Technical complexity, maybe tax uncertainty, especially in places like the U.S.?
05:43That's absolutely the core challenge.
05:45Yeah.
05:45The friction point. And the answer really lies in that whole Web3 promise, right?
05:50Which is?
05:51Ownership. Control.
05:53Yeah.
05:53If you look at the heart of the Web3 payments narrative, it's all about creators taking back
05:57control of their revenue streams.
05:59Getting away from the big platforms, taking their putt.
06:01Exactly. Less dependence on those traditional platform gatekeepers who, let's be honest,
06:06can take significant fees or change their monetization rules on a whim, sometimes demonetizing
06:11creators unfairly. So direct peer-to-creator transfers, maybe using USDT for stability, they
06:18offer the potential for much faster settlement, especially cross-border and potentially lower
06:24fees overall because you're kind of bypassing the traditional banking rails.
06:28So the sales pitch is really about independence and maybe even efficiency, particularly for
06:33international creators or audiences. It's not just, hey, crypto's cool.
06:37I think that has to be the pitch for it to stick. Yeah. Independence, efficiency, direct
06:42connection.
06:42Which, if it works, could mean a big shift away from creators being so reliant on, say,
06:48YouTube's ad algorithm, which everyone knows can be incredibly volatile and okay.
06:53Precisely. Its position is a direct challenge to that old model of digital monetization.
06:57If, and it's a big if.
06:58Very big if.
06:59If the user experience is seamless enough and if they can navigate those regulatory and
07:04technical hurdles you just mentioned. Okay, so assuming this does gain some traction,
07:08what should we be looking for? What are the actual market signals, the tangible indicators
07:12that tell us if this rumble experiment is working?
07:15We need to watch the on-chain data very closely. That's where the proof will be.
07:20Like what specifically?
07:20Well, first, even if it's modest to start, sustained tipping activity in Bitcoin itself
07:26that represents new real-world demand for BTC that isn't just investment buying, it's usage.
07:32Okay. A potential small bump in BTC demand.
07:35Potentially.
07:36Second, and this could be even more significant, I think, is tracking the usage metrics for
07:42USDT and maybe even XAUT in a consumer context.
07:46Right. Outside of DeFi and exchanges.
07:48Exactly. This is potentially millions of people using stablecoins for small, everyday transactions.
07:54That could really boost the utility metrics for stablecoins, showing they're being used
07:58as actual payment rails.
08:00And thinking competitively, if rumble pulls this off, even partially, it feels like it
08:05could set off a bit of an arms race among platforms, doesn't it?
08:08Oh, I think it almost certainly would. If rumble successfully attracts or retains creators
08:12because of this direct crypto monetization.
08:15Then other platforms have to react.
08:16They have to. Integrated payments, built-in wallet features, tools that give creators
08:22more revenue control. Those suddenly become really important competitive differentiators.
08:27So you could see YouTube alternatives, maybe even the big social media players feeling
08:31pressured to build similar things or partner up with crypto firms?
08:35Absolutely. They risk losing talent, especially creators who really value that financial independence.
08:40If they don't offer comparable tools, it forces their hand, potentially.
08:45So for listeners who are maybe traders, analysts, or just really keen observers, how do we track
08:50this success or failure accurately? What are the key data points to watch?
08:56You'd want to monitor on-chain activity, specifically looking for patterns around wallet addresses
09:00that can be reasonably identified as belonging to rumble creators.
09:04Yeah.
09:04It's tricky, but possible.
09:06Okay.
09:06Tipping behavior essentially becomes a really valuable early signal of how well this broader
09:12adoption is going.
09:13And the specific metrics?
09:15I'd say there are two main ones. First, the total number of tips being sent. That tells
09:19you about the breadth of adoption or lots of people trying it.
09:21Right. Volume of transactions.
09:23And second, the average tip size, probably looking at it in both BTC and USDT terms. Are these
09:30just tiny symbolic tips, people playing around?
09:33Or are they becoming substantial enough that creators might actually see it as a meaningful
09:38part of their income?
09:39Exactly. Low numbers mean it's maybe a novelty. High consistent numbers suggest real economic
09:46activity is happening. That's the key distinction. Now, we've been talking about the potential,
09:50but we absolutely have to pump the brakes a bit and inject some skepticism here.
09:53Agreed. It's easy to get carried away by the announcement.
09:56Very easy. Look, launching a future is one thing. Getting 51 million users, plus all the
10:01creators on the platform, to actually change their payment habits. Habits ingrained over
10:06years. That's incredibly difficult.
10:08The inertia is huge.
10:09It is. Which leads to the biggest question hanging over this whole thing. Will the actual
10:13volume of tips be meaningful? Will it be substantial enough to justify this massive strategic
10:18bet by Tether and Rumble?
10:20Or does it just become this, you know, fancy feature that looks good in press releases,
10:24but hardly anyone actually uses for real money?
10:27That's the core risk. A high profile, potentially low utility feature.
10:31And then there are the operational risks. Just making it work smoothly and safely. Rumble is
10:37putting in a wallet feature. How good is the UX going to be? How secure is it? These are critical.
10:43Absolutely critical. And we need to know more about how they're implementing it. You mentioned
10:46non-custodial wallets. Yeah. If users hold their own private keys.
10:50Yeah. Then Rumble can't help them if they lose those keys.
10:52Right. No password reset.
10:54And we need to be really clear what that means for an average user, someone maybe new to crypto.
10:59Non-custodial means you are the bank. You lose your key, your funds are gone. Forever.
11:05Oof. That level of personal responsibility, the need for security education to stop people getting
11:11phished or hacked and losing everything, that's a massive, massive hurdle for mass adoption. It
11:16could easily scare people off. Definitely a friction point. Yeah. And beyond the tech,
11:20there's always regulation lurking. Always. Crypto tipping, especially on a big
11:24U.S. facing platform. That's kind of new territory, isn't it?
11:28It is. And you can bet that if this starts to move serious volume, payment regulators,
11:34especially in the U.S., are going to take a very close look.
11:36Thinking about things like AML, KYC, anti-money laundering, know your customer rules.
11:41Exactly. How does Rumble handle that? How does Tether? They need to tread very carefully through
11:46that regulatory minefield. Yeah.
11:47One misstep could cause major problems. Okay. And final risk, market perception.
11:53Yeah. What if it just fizzles after all the hype, the big investment, the strategic narrative?
11:57Yeah. If the adoption numbers just aren't there.
12:00Then the story disappoints. Massively. The market is desperate for real-world
12:04crypto utility use cases. If this high-profile experiment doesn't deliver significant usage,
12:09the narrative could easily flip from, wow, Web3 payments are here, back to, well,
12:14that was mostly hype. Still a niche thing. The pressure is definitely on to show results.
12:18Hashtag tech tech outro. Okay. So let's try to wrap this deep dive up. The Rumble and Tether
12:24partnership. It really does feel like one of the biggest, most significant real-world tests for
12:29crypto payments we've seen, certainly in the social media and creator space.
12:32Without a doubt. High stakes.
12:33It's a clear attempt to shift the focus from just, you know, speculation and DeFi yields towards
12:40actual measurable utility on a platform with potentially 51 million users.
12:45Yeah. And the results, the data that comes out of this rollout over the next, say,
12:49six to 12 months, it's going to be absolutely critical, foundational even.
12:53How so?
12:54Because those numbers, that adoption data, will largely dictate whether this model,
13:00direct, potentially decentralized, on-chain payments between fans and creators becomes the standard,
13:07or at least a standard.
13:08The blueprint for the next wave of content monetization.
13:12Potentially, yes. We're basically watching the market decide in real time if this is the future
13:17revenue roadmap for creators online. It's fascinating to observe.
13:20It really is. And before we get to our final thought, just a quick note, if you found this
13:24deep dive useful, if it helped clarify things for you, we'd really appreciate it if you could take
13:28a second to subscribe, maybe like this, leave a comment with your thoughts.
13:31Yeah. It genuinely helps.
13:33It really does help us out with visibility, helps the algorithm know people find this valuable,
13:37and lets us keep making more deep dives like this one for you.
13:41We appreciate the support.
13:42We definitely do.
13:43Okay. So final thought to leave you with, something to mull over.
13:47Let's assume, just for argument's sake, that crypto tipping does become mainstream on big
13:53platforms like Rumble, maybe others too.
13:56Which specific token do you think ultimately wins out in that scenario?
14:01Considering everything utility, maybe volatility concerns, ease of use for average people,
14:05is it going to be Bitcoin? Is it the stability of USDT? Does something unique like Tether Gold
14:11find a real niche?
14:12Or something else entirely, perhaps.
14:13Or maybe something totally different emerges as the go-to for consumer crypto payments.
14:18That's the big question to ponder as we all watch the data start coming in from this Rumble
14:23experiment.
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